What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn’t just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2B brands are failing to replicate. In this episode, Lee Densmer, content marketer and author, joins the show to dismantle the "anonymous corporate marketing" playbook. She argues that to survive in a sea of AI noise and generic posts, companies must shi...