The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
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The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
How to Capture Customer Stories That Close Deals Faster
Content Amplified
16 minutes
1 month ago
How to Capture Customer Stories That Close Deals Faster
Send us a text Are you tired of "feature dumping" on prospects only to see their eyes glaze over? In this episode of Content Amplified, Ben Ard sits down with Kelsey Smith, Director of Digital Marketing at FranConnect, to discuss why your marketing should stop leading with the product—and start leading with the customer. Kelsey shares his strategic pivot from traditional product-led pitches to authentic, customer-led storytelling. He explains why future customers trust the voices of their pee...
Content Amplified
The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
