The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
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The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
Why Your PR, Social, and Paid Teams Must Stop Operating in Silos
Content Amplified
17 minutes
6 days ago
Why Your PR, Social, and Paid Teams Must Stop Operating in Silos
Integrated communications is not just a marketing tactic; it is an operating system where paid, earned, shared, and owned media stop operating in silos and start reinforcing one another to drive measurable outcomes. In this episode, Nikki Little, CMO at Franco, joins the show to explain how to dismantle the barriers between your marketing departments. She breaks down exactly how to utilize the PESO model (created by Gini Dietrich) to ensure that a single piece of owned content doesn't just si...
Content Amplified
The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
