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Content and Coffee
Content and Coffee
1 episodes
1 week ago
Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...
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All content for Content and Coffee is the property of Content and Coffee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...
Show more...
Entrepreneurship
Technology,
Business,
Careers
Episodes (1/1)
Content and Coffee
The Anatomy of a Great User Journey: How Marketing + UX Writers Drive the Consideration Stage (Part 2 Consideration)
Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...
Show more...
3 months ago
18 minutes

Content and Coffee
Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...