Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
Carli LeBlanc | Content Creator & Social Media Marketing Strategist
56 episodes
1 week ago
Send us a text In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit. Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on w...
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Send us a text In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit. Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on w...
Send us a text In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit. Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on w...
Send us a text In this episode, I’m getting very real about my business journey and sharing my actual numbers. I wanted to record this episode because I know how easy it is to look around online and feel like you’re the only one struggling, or like everyone else has it all figured out. So instead of sugar coating things, I decided to break down what really happened in my business over the last two years, what worked, what didn’t, and how I was able to triple my revenue this year. I walk you t...
Send us a text Marketing your business without a plan is exactly why your content feels scattered, your sales feel inconsistent, and your audience isn’t converting. In this episode, I’m breaking down how to build a marketing campaign that actually works — a strategy you can rinse and repeat every time you launch an offer, promote a service, or run an event. We’re at the end of the year, which is the perfect time to prep for Q1. Instead of winging it, you’re going to walk into 2026 with clarit...
Send us a text This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in their heads — procrastinating, second-guessing, and struggling to step into the version of themselves they know they’re supposed to be. But even with her gift, the therapeutic background, and the clinical training — Theresa’s biggest challenge has...
Send us a text WE OFFICIALLY HIT ONE YEAR of The Side-HustlHER Podcast®, and I’m celebrating with a real, no-fluff conversation about what I’d do if I had to start my business over from scratch in 2026. I’m on sabbatical right now, business has had its best year yet, and I’m also in the middle of launching my second “baby” in business — Batched™, a creator marketplace that connects entrepreneurs with local content creators for content days nationwide. So yeah… it lowkey feels like starting ov...
Send us a text This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a full audit—breaking down what’s working, what needs clarity, and how to better align her content with her long-term goals. So many entrepreneurs get stuck trying to figure out what to post when their offers start to evolve—and this conversation ...
Send us a text In this episode, I invited my client (and now friend) Auketria Manor—multi-time author and publishing coach—on the pod to break down how entrepreneurs can use a brand-building book to scale impact, increase authority, and create a clear path to premium offers. We talk about writing with purpose (not just vibes), building a methodology that funnels readers into your ecosystem, and why your book can be the 24/7 salesperson your business is missing. In this episode, we discussed: ...
Send us a text In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feeling overwhelmed by social media, unsure what actually works, and tired of trying to keep up with constant algorithm changes. Together, we simplified her strategy, cleaned up her bio, and built a plan to make her Instagram work for her instead of agains...
Send us a text I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them). If you’ve ever felt like you’re posting and getting zero engagement, or your content just isn’t converting, this episode is going to give you clarity. I’m sharing the exact things that hold most business owners back — from posting without strategy, being inconsistent, skipping captions or hooks, to trying to talk ...
Send us a text In this episode, I sit down with Leah Rogers, founder of Mocha Media Co. in Raleigh, NC, for a live social media audit. Leah is a content creator, branding strategist, and photographer who helps small brands and creators stand out with visuals that convert. Together, we walk through her Instagram page from top to bottom — covering what’s working, what could be improved, and the adjustments that can make a huge difference in converting visitors into paying clients. ✨ Inside this...
Send us a text In this episode, I’m joined by Merchon Hargrave, founder of High Vibe Co-Work — a virtual community and sales course designed to help women entrepreneurs ditch the pressure and start having more conversations that actually convert. Merchon shares her journey from running accountability groups to building a thriving community with weekly coworking sessions, and how she turned her own struggles with sales into a business model that empowers women to sell with ease. ✨ In this epis...
Send us a text In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms. Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media audi...
Send us a text If you’ve been stuck on the Instagram or TikTok hamster wheel chasing algorithms, this episode is your sign to slow down and start building a marketing system that works for you long after you log off. I’m joined by Camille Kurtenbach — Pinterest strategist, manager, and host of the Pinterest Coffee Chats podcast. Camille helps business owners simplify their marketing and turn content into sustainable visibility that keeps driving clicks, leads, and sales month after month. In ...
Send us a text Yall already know one of my favorite things to do on the podcast is a live social media audit and in this episode, I had the honor of doing one with my friend El-Elyon, an award-winning trademark attorney and bar exam coach. Elle is actually the attorney who helped me trademark The Side HustlHER Podcast®, so bringing her into the “hot seat” felt full circle. In this conversation, we walked through her Instagram profile and broke down what’s working, what could be stronger, and ...
Send us a text If you’ve ever felt like there aren’t enough hours in the day to balance your 9–5, family, and business…this episode is for you. I’m joined by Sade Kelly, a former advertising executive turned Time Management Coach and founder of The Fire Inside. Sade helps ambitious women reclaim their schedules, build better boundaries, and find peace in the middle of all the things. In this conversation, Sade shares her journey from corporate to coaching, the mindset shifts we need to make a...
Send us a text In this episode, I’m doing one of my favorite things — a real-time social media audit. I sat down with Leia Love, a salon owner and paramedical tattoo artist from Ohio, to walk through her Instagram page and help her refine her content strategy. Leah has over 20 years of experience as a cosmetologist and now specializes in 3D areola tattooing for breast cancer survivors, a unique and powerful niche. But like many entrepreneurs, she’s faced challenges in showcasing her work on s...
Send us a text If you’ve been wondering how entrepreneurs are using virtual summits and bundles to grow their email lists, increase visibility, and establish themselves as leaders in their niche—this episode is for you. I’m sitting down with my friend Linda Mendible, a web designer, marketing coach, and mama of three who helps entrepreneurs launch virtual summits and bundles that actually convert. Linda shares her journey into entrepreneurship and breaks down how these strategies helped her g...
Send us a text If content creation feels like it takes too much time or you just don’t know where to start, then this episode is for you. I’m sharing a mini masterclass I originally taught for a colleague, walking you step by step through the exact process I use to plan and batch a whole month of content in just a few focused hours. This is the same system I use for myself and my clients, and it’s designed to help you simplify content creation even if you’re balancing motherhood, a business, ...
Send us a text You already know I’m deep in my AI era and today’s guest is one of the best when it comes to using ChatGPT in a way that actually feels authentic. I’m sitting down with Kinsey Soderberg, the founder of Authentic AI and the creator of the Genius Brand Blueprint, a tool that helps entrepreneurs train ChatGPT to sound like you, understand your offers, and create content that’s actually on-brand. We’re talking about how to turn ChatGPT into your digital mini-me, how to reclaim hour...
Send us a text In today’s episode, I’m sitting down with Dejeune Harris, the founder of Your Style Is Forever and a personal stylist for high-achieving women and execs who want their wardrobe to match their purpose. She is super clear on who she serves and what she does, but like so many of us, she was stuck on how to actually show up online in a consistent and impactful way. We did a full Instagram audit: refining her bio, cleaning up her highlights, tightening her pinned posts, and mapping ...
Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
Send us a text In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit. Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on w...
