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Content On The Go by Pod Paste
Pod Paste
36 episodes
2 days ago

If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward.


With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news.


Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed.


We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired.


Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic.


Hosted on Acast. See acast.com/privacy for more information.

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If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward.


With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news.


Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed.


We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired.


Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Technology,
Business,
Sports,
Running
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Branding Decoded: The Logical Path to Success | Christopher Khoo
Content On The Go by Pod Paste
17 minutes 19 seconds
1 year ago
Branding Decoded: The Logical Path to Success | Christopher Khoo

What if I told you branding is like the skeleton that holds your business together? It’s not just about colors and fonts; it’s the logical framework that gives your brand its identity and appeal. In this episode, we’re breaking down the myths and showing you how branding is the key to unlocking your business’s true potential."

on this episode of Content on the Go.


What You'll Learn

  1. Why branding is more than just aesthetics and its logical role in your business strategy.
  2. How a strong brand persona enhances your SEO efforts and boosts your marketing ROI.
  3. Practical tips on organizing your creative processes for more efficient and impactful branding efforts.


In this episode, we’ll demystify branding and reveal why it's not just fluff but a strategic cornerstone of your business. You'll discover how a well-defined brand can enhance your marketing efforts, why it’s crucial for your business’s success, and practical steps to implement effective branding strategies. This isn’t about just pretty logos; it’s about creating a cohesive identity that resonates with your audience and drives growth.


About Our Guest


With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.


Learn More Here


  • For just $95, get 10 content pieces from a single video podcast - here!
  • Get a free 32-min webinar on video podcasting tips and tricks here
  • Christopher Khoo on LinkedIn
  • Daren Lake on LinkedIn
  • Listen and watch the full episode here



Hosted on Acast. See acast.com/privacy for more information.

Content On The Go by Pod Paste

If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward.


With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news.


Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed.


We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired.


Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic.


Hosted on Acast. See acast.com/privacy for more information.