If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward.
With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news.
Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed.
We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired.
Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic.
Hosted on Acast. See acast.com/privacy for more information.
If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward.
With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news.
Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed.
We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired.
Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic.
Hosted on Acast. See acast.com/privacy for more information.
Creating content that gets shared is the ultimate goal, and in this episode, we’ll show you how to do just that. From eye-catching thumbnails to leveraging the latest trends, discover the secrets to making your content irresistible. Learn why shareability matters and how to design content that people can’t wait to pass along.
Shareable content is key to expanding your brand’s reach, and this episode is all about how to create it. We discuss the importance of compelling thumbnails, staying on top of trends, and crafting content that your audience wants to share. Get insights on designing content that captures attention and encourages sharing, amplifying your brand’s visibility.
With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.
Hosted on Acast. See acast.com/privacy for more information.
Can you deliver a powerful message in just 60 seconds? In this episode, we discuss the art of creating short, impactful content that resonates with your audience. Discover why brevity is crucial in today’s fast-paced digital world and learn techniques to make your short videos packed with substance and meaning.
Short-form content is more relevant than ever, but brevity doesn’t mean sacrificing substance. This episode explores how to create concise, impactful messages that captivate your audience. Learn the importance of keeping things short, how to craft meaningful short videos, and tips for making every second count.
With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.
Hosted on Acast. See acast.com/privacy for more information.
What if the tiniest details could make your content explode online? This episode uncovers the weird and wonderful world of the 1% intangibles that skyrocket content performance. Find out if there is really power to hashtags, trending music, and dance crazes and if they can really boost your brand’s visibility
on this episode of Content on the Go
In the world of digital marketing, small details can have a massive impact on content performance. This episode dives into the 1% intangibles that can elevate your content, such as the strategic use of hashtags, trending music, and viral dances. Learn how to incorporate these elements into your content strategy to increase engagement and reach.
With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.
Hosted on Acast. See acast.com/privacy for more information.
Ever wondered why short videos are taking over your feed? Today, we dive into the rise of TikTok, Instagram Reels, and YouTube Shorts, and how they can revolutionize your marketing strategy. Discover how to create impactful short videos that resonate with your audience.
on this episode of Content on the Go.
Short-form videos are revolutionizing how we engage with content, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge. In this episode, we explore why these formats are essential for your marketing strategy, especially for reaching Gen Z. Discover the benefits of short videos and learn how to create engaging content that amplifies your brand’s reach.
With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.
Hosted on Acast. See acast.com/privacy for more information.
What if I told you creativity in business isn't the same as creating art? Today, we’re diving into the art and science of organizing creativity within your marketing strategy. Learn how to harmonize chaos and order to tell compelling brand stories.
on this episode of Content on the Go.
Creativity is essential for any successful marketing strategy, but without organization, it can lead to chaos. This episode focuses on how to effectively organize your creative processes, balancing innovation with structure. Learn practical tips to streamline your creativity, making it more efficient and aligned with your business goals.
With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.
Hosted on Acast. See acast.com/privacy for more information.
Imagine if your brand's personality could talk to search engines directly. In this episode, we explore the wild connection between branding and SEO, showing you how to make your brand's voice heard in the digital jungle. Get ready to transform your SEO game by simply being you.
on this eipsode of content on the go
Branding and SEO might seem like separate entities, but they are intrinsically linked. In this episode, we explore how effective branding can naturally boost your SEO efforts, making your content more discoverable and engaging. Learn why this connection is vital for your online presence and how to harness the power of branding to improve your search engine rankings.
With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.
Hosted on Acast. See acast.com/privacy for more information.
Ever thought of your brand as having multiple personalities? In this episode, we break down the concept of brand personas and show you how to tie them into a compelling company narrative. Get ready to see your brand in a whole new light.
on this episode of Content on the Go.
A brand persona is the heartbeat of your business, shaping how your audience perceives and interacts with you. This episode breaks down the concept of brand personas, explaining their importance and how to craft one that aligns with your brand’s identity. Discover the four key brand personalities and how to use them to create a more engaging and relatable brand.
With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.
Hosted on Acast. See acast.com/privacy for more information.
What if I told you branding is like the skeleton that holds your business together? It’s not just about colors and fonts; it’s the logical framework that gives your brand its identity and appeal. In this episode, we’re breaking down the myths and showing you how branding is the key to unlocking your business’s true potential."
on this episode of Content on the Go.
In this episode, we’ll demystify branding and reveal why it's not just fluff but a strategic cornerstone of your business. You'll discover how a well-defined brand can enhance your marketing efforts, why it’s crucial for your business’s success, and practical steps to implement effective branding strategies. This isn’t about just pretty logos; it’s about creating a cohesive identity that resonates with your audience and drives growth.
With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.
Hosted on Acast. See acast.com/privacy for more information.
Want to know the secret to making killer short videos that grab attention instantly? It’s all about using your phone! Today, we’re unveiling the step-by-step process to turn your smartphone into a powerful marketing tool.
In this episode, you'll learn how to create impactful short videos using just your phone, focusing on simple yet effective techniques. We delve into the importance of starting with a strong hook, incorporating SEO for better reach, and adding genuine value to keep viewers engaged. Discover how to use trending sounds strategically, and why natural light can be your best friend for video quality. This episode is packed with tips to help you produce professional-looking videos effortlessly, enabling you to connect with your audience authentically and boost your online presence.
Remember the saying “There’s an app for that?” Well Genson is the guy that can rattle off an app or plugin solution for any business anywhere in the world. Genson Glier is one of the most knowledgeable well versed human beings I know. With over 10 years in marketing, Genson has been head of growth for various startups here in Sydney, Australia. He’s also co-founded ai app Tactiq as well as a few others.
Hosted on Acast. See acast.com/privacy for more information.
What if I told you there's a secret arsenal of tools that can handle your marketing while you focus on the big picture? Buckle up! Today, we’re revealing the top automation hacks that will take your business to the next level.
In this episode, we explore the transformative power of marketing automation tools that can revolutionize your business operations. You’ll learn about a range of tools that automate various aspects of marketing, from scheduling posts to creating drip campaigns and even engaging with your competitors' audiences. Discover why these tools are essential for boosting efficiency and saving time, and how to implement them effectively without crossing ethical boundaries. This episode is packed with actionable insights that will help you streamline your marketing efforts and focus more on creativity and authenticity.
Remember the saying “There’s an app for that?” Well Genson is the guy that can rattle off an app or plugin solution for any business anywhere in the world. Genson Glier is one of the most knowledgeable well versed human beings I know. With over 10 years in marketing, Genson has been head of growth for various startups here in Sydney, Australia. He’s also co-founded ai app Tactiq as well as a few others.
Hosted on Acast. See acast.com/privacy for more information.
Imagine unlocking the secrets to your first 100 followers with just a few simple steps. Today, we're diving into the ultimate strategy to build a loyal audience from scratch. Get ready to transform your business!
In this episode, we dive into the essential strategies for gaining your first 100 users or followers, a crucial milestone for any personal brand or business. We explore practical methods to identify and engage your target audience, such as leveraging platforms like Reddit and Quora for insights and validation. You'll learn why understanding your audience's needs is vital, how to foster authentic conversations, and ways to use micro-influencers to expand your reach. These strategies are not only important for building a loyal following but also for ensuring your product or service truly resonates with your audience, setting a strong foundation for future growth.
Remember the saying “There’s an app for that?” Well Genson is the guy that can rattle off an app or plugin solution for any business anywhere in the world. Genson Glier is one of the most knowledgeable well versed human beings I know. With over 10 years in marketing, Genson has been head of growth for various startups here in Sydney, Australia. He’s also co-founded ai app Tactiq as well as a few others.
Hosted on Acast. See acast.com/privacy for more information.
Imagine a world where your business grows itself while you sip margaritas on a beach. Sounds like sci-fi? It’s not. Today, we’re uncovering four insane tools with an app know it all that will make your business growth feel like magic.
In this episode, we dive into the essential strategies for gaining your first 100 users or followers, a crucial milestone for any personal brand or business. We explore practical methods to identify and engage your target audience, such as leveraging platforms like Reddit and Quora for insights and validation. You'll learn why understanding your audience's needs is vital, how to foster authentic conversations, and ways to use micro-influencers to expand your reach. These strategies are not only important for building a loyal following but also for ensuring your product or service truly resonates with your audience, setting a strong foundation for future growth.
Remember the saying “There’s an app for that?” Well Genson is the guy that can rattle off an app or plugin solution for any business anywhere in the world. Genson Glier is one of the most knowledgeable well versed human beings I know. With over 10 years in marketing, Genson has been head of growth for various startups here in Sydney, Australia. He’s also co-founded ai app Tactiq as well as a few others.
Hosted on Acast. See acast.com/privacy for more information.
Ever wonder what successful entrepreneurs wish they knew before starting their business?
Brace yourself because today, we're uncovering the top secrets with a startup pro that could save you from common pitfalls and set you on the path to success.
In this episode, we dive into some of the most crucial lessons learned on the journey to building a successful business. From the importance of choosing the right business partner to leveraging the power of your network, we'll explore strategies that can help you avoid common pitfalls. You'll discover why patience and perseverance are key, how to manage your business finances smartly, and the unique challenges of navigating the business world. This episode is packed with insights that can help you elevate your business game, offering practical advice on implementing these lessons to drive your success.
E-commerce has had it’s ups and down with the Covid boom and Natahtlie Rafeh has ridden those waves like a champ.
Nathlie is the founder of splashup who is Creating the largest network of brands and retailers that allow cross-promotion at checkout to cut the costs of customer acquisition. She is also a mentor and startup consultant at various universities acorss Sydney, Australia.
Hosted on Acast. See acast.com/privacy for more information.
Want to boost customer retention effortlessly?
In this episode, you'll discover powerful strategies to boost your business during challenging economic times. Learn how to leverage increased advertising, clean and optimize your data, and utilize email marketing to keep your customers engaged. We'll explore the significance of investing in organic content and the impact of conversion rate optimization. These insights are designed to help you navigate downturns effectively, ensuring your business not only survives but thrives. Dive in and uncover actionable steps to implement these techniques seamlessly into your marketing efforts.
On this episode, I have someone that I’ve worked with closely and a friend, David Weinberger. He’s a fractional growth marketer and B2B Marketing leader with over ten years experience in the industry. He’s worked with companies like Mortgage choice, starcome media vest group and paperForm… And he’s an all around awesome guy.
Hosted on Acast. See acast.com/privacy for more information.
Wondering if cutting your marketing budget during tough times is the right move?
In this episode, we'll uncover the surprising strategies that successful businesses use to thrive during economic downturns. You'll learn why increasing your advertising budget, even when it feels counterintuitive, can give you a competitive edge. We'll explore the importance of clean data and how it can improve customer retention. Discover actionable insights on leveraging email marketing and organic content to maintain engagement.
Finally, we'll delve into the art of conversion rate optimization to make every marketing dollar count. Join us as we navigate these essential tactics to ensure your business not only survives but flourishes in challenging times.
On this episode, I have someone that I’ve worked with closely and a friend, David Weinberger. He’s a fractional growth marketer and B2B Marketing leader with over ten years experience in the industry. He’s worked with companies like Mortgage choice, starcome media vest group and paperForm… And he’s an all around awesome guy.
Hosted on Acast. See acast.com/privacy for more information.
As kids, we're all taught to dream big. And then you get older and it's more like, be realistic. Let's go back to when we were kids and make a dream list of where our dream customers are actually hanging out. Find out how to do this and why it's so important for small business growth and more on this episode
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.
Hosted on Acast. See acast.com/privacy for more information.
In most games, it's pretty well known that if you can think like your opponent, then you usually will end up having the upper hand. Business is a similar game. If you can think like them, then you'll be there for their next move and then be able to provide value. Find out how you can think like your dream customers and clients to drive sales and more on this episode
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.
Hosted on Acast. See acast.com/privacy for more information.
Question. What do detectives and small business marketers have in common? They deep dive and research exactly what makes the customers tick. Find out why you should know your customers and clients better than they know themselves and more on this episode
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.
Hosted on Acast. See acast.com/privacy for more information.
Stop. Stop being so efficient and productive. And instead, choose to be effective. And when you do this, you're using the Pareto Principle or the 80-20 rule. Find out why choosing the right customers and clients usually beats finding any and all customers and clients on this episode
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.
Hosted on Acast. See acast.com/privacy for more information.
Have you ever thought about why your business even exists? What value is your business bringing to the world, and more importantly, to your customers and clients? While these seem to be existential questions, they are necessary ones. Find out the right questions to ask your business and help you identify the right customers and clients on this episode.
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.
Hosted on Acast. See acast.com/privacy for more information.