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Content On The Go by Pod Paste
Pod Paste
36 episodes
2 days ago

If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward.


With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news.


Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed.


We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired.


Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic.


Hosted on Acast. See acast.com/privacy for more information.

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All content for Content On The Go by Pod Paste is the property of Pod Paste and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward.


With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news.


Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed.


We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired.


Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Technology,
Business,
Sports,
Running
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Personify Your Brand: Connecting with Your Audience
Content On The Go by Pod Paste
8 minutes 56 seconds
1 year ago
Personify Your Brand: Connecting with Your Audience

Ever thought of your brand as having multiple personalities? In this episode, we break down the concept of brand personas and show you how to tie them into a compelling company narrative. Get ready to see your brand in a whole new light.

on this episode of Content on the Go.


What You'll Learn

  1. What exactly a brand persona is, and why it's crucial for your business?
  2. The four key brand personalities and how to appeal to your audience.
  3. How to tie brand activation to a compelling company-wide story.


A brand persona is the heartbeat of your business, shaping how your audience perceives and interacts with you. This episode breaks down the concept of brand personas, explaining their importance and how to craft one that aligns with your brand’s identity. Discover the four key brand personalities and how to use them to create a more engaging and relatable brand.


About Our Guest


With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.


Learn More Here


  • Get a free consult on your podcast series, a free audit or free episode edited on you existing podcast here
  • Christopher Khoo on LinkedIn
  • Daren Lake on LinkedIn
  • Listen and watch the full episode here



Hosted on Acast. See acast.com/privacy for more information.

Content On The Go by Pod Paste

If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward.


With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news.


Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed.


We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired.


Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic.


Hosted on Acast. See acast.com/privacy for more information.