In this episode of Content Wars, we expose one of the biggest mistakes B2B companies make with their LinkedIn strategy—over-prioritizing the company page and ignoring the real power of individual voices.Your subject matter experts and leaders are sitting on gold, but you're still hitting “boost” on brand posts no one cares about. We break down how to build a people-first content strategy, how to use thought leadership ads effectively, and why visibility through real humans wins every time.💡 Key Takeaways:➡️ Why company pages have limited reach (and what to do instead)➡️ How to activate your leadership team without overwhelming them➡️ The right way to use thought leadership ads➡️ Why your best distribution channel is already on payroll➡️ How to align your video strategy with business goals⏰ Timestamps:0:00 – The myth of the company page2:45 – The real reason no one engages6:10 – Why individual voices outperform brand posts9:00 – Thought leadership ads: what they are and why they matter12:00 – The playbook for building a content-first expert team16:00 – How to get execs involved (even if they’re “too busy”)20:00 – Creating content that scales across departments24:00 – Why most B2B video strategies fall flat