Most video projects go off the rails before the cameras ever roll. Why? Because teams often rush into production without fully aligning on the scope, goals, and budget. In this episode of Content Wars, we break down why so many video quotes vary wildly, and how to build a process that actually leads to success.
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Most B2B companies create content in silos, thinking only about their next campaign or one-off project. If you want content to work at scale, it needs to be a system. In this episode of Content Wars, we break down the six core pillars every B2B company should have in their content mix, and how each one can help you transfer your message to the right audience every time.
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In this episode of Content Wars, we tackle the costly mistake B2B companies keep making: overinvesting in trade shows while under-communicating with the rest of their market. If you're spending six figures to show up a few times a year—but going silent the rest of the time—this one’s for you.
💡 Key Takeaways:
➡️ Why most of your buying committee never makes it to your booth
➡️ The real cost of under-communicating between trade shows
➡️ How to scale subject matter expertise beyond events
➡️ What daily content can do that your conference presence can’t
➡️ How to activate your entire team—not just your marketing department
⏰ Timestamps:
0:00 – The overlooked trade show gap
2:30 – What $100K at a booth actually gets you
8:45 – Most companies only “show up” 4x a year
11:10 – What to say between events
15:30 – Turning expertise into daily communication
21:00 – Why written content isn’t enough
27:15 – Unlocking a social-first strategy
31:00 – Getting buy-in from leadership
35:45 – Scaling your team’s voice
In this episode of Content Wars, we break down one of the biggest mistakes B2B teams make when filming expert-driven content. From CEOs melting on camera to marketers unknowingly killing authenticity, we explore why this mistake ruins good content—and what to do instead.
If you're still handing over questions ahead of time or relying on scripts to "get it right," this episode will show you a better way to get natural, trust-building content from your internal experts.
💡 Key Takeaways:
➡️ Why scripted answers destroy authenticity
➡️ What to give subject matter experts instead of a script
➡️ How to coach nervous talent for on-camera success
➡️ Why pre-interviews are the key to confident, unscripted video
➡️ How conversational flow leads to real stories and better content
⏰ Timestamps:
0:00 – Why scripts ruin expert content
2:40 – The CEO meltdown story
5:15 – What to do instead of scripting
8:45 – How marketers accidentally create scripts
12:00 – The power of pre-interviews
15:30 – What to give your expert before filming
18:50 – How to guide the conversation without controlling it
21:30 – Coaching through discomfort and building confidence
25:15 – Making experts look great in post
27:00 – Why repetition makes future shoots easier
In this episode of Content Wars, we expose one of the biggest mistakes B2B companies make with their LinkedIn strategy—over-prioritizing the company page and ignoring the real power of individual voices.Your subject matter experts and leaders are sitting on gold, but you're still hitting “boost” on brand posts no one cares about. We break down how to build a people-first content strategy, how to use thought leadership ads effectively, and why visibility through real humans wins every time.💡 Key Takeaways:➡️ Why company pages have limited reach (and what to do instead)➡️ How to activate your leadership team without overwhelming them➡️ The right way to use thought leadership ads➡️ Why your best distribution channel is already on payroll➡️ How to align your video strategy with business goals⏰ Timestamps:0:00 – The myth of the company page2:45 – The real reason no one engages6:10 – Why individual voices outperform brand posts9:00 – Thought leadership ads: what they are and why they matter12:00 – The playbook for building a content-first expert team16:00 – How to get execs involved (even if they’re “too busy”)20:00 – Creating content that scales across departments24:00 – Why most B2B video strategies fall flat
In this episode of Content Wars, we tackle one of the most common excuses holding back great B2B content: “I don’t have time.” Whether it’s the CEO, sales leader, or subject matter expert—executives claim they’re too busy to be on camera. But the truth? It’s not about time. It’s about mindset, structure, and how you present the ask.We break down why “no time” is a myth, how marketing teams can reframe the conversation, and what flexible content creation really looks like. If you’ve ever struggled to get leaders involved in your content strategy, this one’s for you.💡 Key Takeaways: ➡️ Why “I don’t have time” is rarely the real reason execs say no➡️ How to reframe the content ask for busy leaders➡️ What batching looks like—and why it works➡️ The best way to align availability with your content schedule➡️ Why it’s their job to represent the company—on video⏰ Timestamps:0:00 – The “I Don’t Have Time” excuse1:15 – Why your most valuable people avoid video3:00 – Marketing’s role in fixing the gap5:00 – What execs actually can commit to7:30 – Batching: The secret weapon10:00 – How to get the best out of your leaders on camera12:00 – Planning for flexibility (and making it sustainable)#B2BMarketing #ContentWars #ExecutiveContent #VideoStrategy
In this episode of Content Wars, we break down the biggest misconception B2B teams have about podcasts—and how it's burning their content strategy.
Spoiler: the value of a podcast isn’t in the long-form—it’s in the short-form content gold it unlocks. If you’ve ever had leadership shoot down a podcast idea, this one’s for you.
💡 Key Takeaways:
➡️ Why B2B execs say “no” to podcasts (and why they’re wrong)
➡️ How short-form video—not the podcast itself—is the real goal
➡️ Why the best companies don’t overthink setup before hitting record
➡️ What to say to leadership when pitching a podcast
➡️ How podcasting helps executives become better communicators and build authority
⏰ Battle Highlights:
0:00 – Why B2B execs shut down podcast ideas
2:00 – The Joe Rogan misconception
4:15 – The real goal: short-form content
6:00 – Don’t overthink the podcast setup
8:00 – The crossroad: say yes or stay stuck
10:00 – How podcasts improve your communication over time
12:00 – Why storytelling trumps frameworks
14:00 – How to reposition podcasting to get leadership buy-in
#b2bmarketing #contentwars #thoughtleadership
In this episode of Content Wars, we unpack the overused term “thought leadership” and explain why most B2B companies are doing it wrong. From ghostwritten blogs to unengaged subject matter experts, we dive into how to create real expert-driven video content that actually builds trust and authority in your market.
💡 Key Takeaways:- Why most “thought leadership” is just safe, sanitized content
- The difference between real expertise and surface-level opinions
- How to get subject matter experts to participate in video content
- Formats that make it easier to get experts on camera
- Why repetition is essential to becoming a true voice in your industry
⏰ Timestamps:
0:00 – Why the term “thought leader” sucks
2:20 – The blog problem: ghostwritten and ignored
4:30 – Why video is the best format for expert content
7:45 – Getting SMEs to actually care
10:10 – How to start with just one expert
13:30 – What formats work best for beginners
17:00 – The case for repeating yourself
20:00 – Why leadership buy-in changes everything
23:00 – Should your CEO be the thought leader?
#B2BMarketing #ThoughtLeadership #ContentWars
🎯 B2B Marketers: Stop Wasting Your Video Budget!In this episode of Content Wars, we expose the outdated thinking that’s sabotaging B2B video strategies. If you’re still treating video as a one-off asset, you’re leaving massive value on the table. Discover why the traditional production model is broken—and what modern B2B brands must do to scale video content and win audience attention.💡 Key Takeaways:👉 Why B2B companies treat video differently from all other content (and why it’s hurting them)👉 The real reason most B2B videos never perform👉 How traditional video production companies are misaligned with modern B2B needs👉 Why lead-gen-focused content is failing—and what to replace it with👉 A smarter, scalable approach to video that supports long-term strategy⏰ Timestamps:00:00 – The B2B video problem nobody’s talking about02:00 – Why video gets treated as a “one-off”05:00 – How B2B misuses video vs. B2C07:00 – Lead generation fatigue and shifting buyer behavior09:00 – Why production companies can’t support ongoing content11:00 – The truth about one-time-use content12:00 – How to rethink video as a repeatable message delivery tool14:00 – The biggest unlock for B2B teams going into 2025#B2BMarketing #VideoStrategy #ContentMarketing #ContentWars
Welcome to Content Wars, the podcast where we expose the brutal reality of modern B2B marketing. Every company is fighting for attention, trust, and dollars—but most are losing because they don’t know the game they’re playing.In this introductory episode, we break down:🔥 Why every business is at war for audience attention🎯 The biggest mistakes companies make in content marketing📢 The future of B2B content—why it’s NOT just about blogs anymore⚡ How you can win the war by creating meaningful, expert-driven contentJoin the front lines of the content battlefield! Subscribe now and arm yourself with expert insights, real strategies, and the tools you need to dominate the market. The war for attention is on—don’t get left behind.#ContentWars #MarketingPodcast #B2BMarketing #ContentStrategy