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Content Wars
Anthem Content
13 episodes
5 days ago
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
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Marketing
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All content for Content Wars is the property of Anthem Content and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
Show more...
Marketing
Business
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Why B2B Video Is Broken (And What No One's Telling You) - | B2B Podcast - Content Wars EP1
Content Wars
15 minutes 8 seconds
8 months ago
Why B2B Video Is Broken (And What No One's Telling You) - | B2B Podcast - Content Wars EP1

🎯 B2B Marketers: Stop Wasting Your Video Budget!In this episode of Content Wars, we expose the outdated thinking that’s sabotaging B2B video strategies. If you’re still treating video as a one-off asset, you’re leaving massive value on the table. Discover why the traditional production model is broken—and what modern B2B brands must do to scale video content and win audience attention.💡 Key Takeaways:👉 Why B2B companies treat video differently from all other content (and why it’s hurting them)👉 The real reason most B2B videos never perform👉 How traditional video production companies are misaligned with modern B2B needs👉 Why lead-gen-focused content is failing—and what to replace it with👉 A smarter, scalable approach to video that supports long-term strategy⏰ Timestamps:00:00 – The B2B video problem nobody’s talking about02:00 – Why video gets treated as a “one-off”05:00 – How B2B misuses video vs. B2C07:00 – Lead generation fatigue and shifting buyer behavior09:00 – Why production companies can’t support ongoing content11:00 – The truth about one-time-use content12:00 – How to rethink video as a repeatable message delivery tool14:00 – The biggest unlock for B2B teams going into 2025#B2BMarketing #VideoStrategy #ContentMarketing #ContentWars

Content Wars
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.