In this episode of Content Wars, we tackle one of the most common excuses holding back great B2B content: “I don’t have time.” Whether it’s the CEO, sales leader, or subject matter expert—executives claim they’re too busy to be on camera. But the truth? It’s not about time. It’s about mindset, structure, and how you present the ask.We break down why “no time” is a myth, how marketing teams can reframe the conversation, and what flexible content creation really looks like. If you’ve ever struggled to get leaders involved in your content strategy, this one’s for you.💡 Key Takeaways: ➡️ Why “I don’t have time” is rarely the real reason execs say no➡️ How to reframe the content ask for busy leaders➡️ What batching looks like—and why it works➡️ The best way to align availability with your content schedule➡️ Why it’s their job to represent the company—on video⏰ Timestamps:0:00 – The “I Don’t Have Time” excuse1:15 – Why your most valuable people avoid video3:00 – Marketing’s role in fixing the gap5:00 – What execs actually can commit to7:30 – Batching: The secret weapon10:00 – How to get the best out of your leaders on camera12:00 – Planning for flexibility (and making it sustainable)#B2BMarketing #ContentWars #ExecutiveContent #VideoStrategy