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Content Wars
Anthem Content
13 episodes
5 days ago
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
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Marketing
Business
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All content for Content Wars is the property of Anthem Content and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
Show more...
Marketing
Business
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This Is Killing Your Video Projects | B2B Podcast - Content Wars EP12
Content Wars
22 minutes 19 seconds
3 months ago
This Is Killing Your Video Projects | B2B Podcast - Content Wars EP12

Most video projects go off the rails before the cameras ever roll. Why? Because teams often rush into production without fully aligning on the scope, goals, and budget. In this episode of Content Wars, we break down why so many video quotes vary wildly, and how to build a process that actually leads to success.


đź’ˇ Key Takeaways:

  • ➡️ The difference between not having a budget vs. not knowing it
  • ➡️ Why unclear scopes lead to wasted money and mismatched expectations
  • ➡️ How to talk to vendors to get apples-to-apples quotes
  • ➡️ What you need to define before asking for a quote
  • ➡️ When to work with freelancers vs. full production crews


⏰ Timestamps:

  • 2:20 – Why vague asks break video projects
  • 5:47 – What you're really buying when you hire a production team
  • 9:25 – The hidden costs of unclear scopes
  • 12:12 – Budget talk: how to get honest answers
  • 14:32 – Freelancers vs. production companies
  • 17:45 – “Just shoot it” is not a scope
  • 20:10 – How to scope video projects for success
Content Wars
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.