In this episode of Content Wars, we break down the biggest misconception B2B teams have about podcasts—and how it's burning their content strategy.
Spoiler: the value of a podcast isn’t in the long-form—it’s in the short-form content gold it unlocks. If you’ve ever had leadership shoot down a podcast idea, this one’s for you.
💡 Key Takeaways:
➡️ Why B2B execs say “no” to podcasts (and why they’re wrong)
➡️ How short-form video—not the podcast itself—is the real goal
➡️ Why the best companies don’t overthink setup before hitting record
➡️ What to say to leadership when pitching a podcast
➡️ How podcasting helps executives become better communicators and build authority
⏰ Battle Highlights:
0:00 – Why B2B execs shut down podcast ideas
2:00 – The Joe Rogan misconception
4:15 – The real goal: short-form content
6:00 – Don’t overthink the podcast setup
8:00 – The crossroad: say yes or stay stuck
10:00 – How podcasts improve your communication over time
12:00 – Why storytelling trumps frameworks
14:00 – How to reposition podcasting to get leadership buy-in
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