Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
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Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
In this episode of Content Wars, we dismantle one of the most overused, misunderstood forms of B2B content: the testimonial. Marketers are banking on 30-second “they were great” soundbites to build trust — but your audience needs more. We break down why traditional testimonials fall short, and how to turn real customer experiences into powerful, story-driven proof that actually converts.💡 Key Takeaways:➡️ Why most testimonials fail to create real buyer trust➡️ The difference between case studies and case stories➡️ How to make your customer the hero — not your product➡️ Why storytelling builds preference better than stats➡️ The content strategy that drives multi-million dollar deals⏰ Timestamps:0:00 – Testimonials vs. Case Studies: Why it matters2:15 – The point of proof: what your audience really needs5:45 – What’s missing from most B2B content9:00 – Why customer stories convert better than sales decks12:30 – How to build a repeatable library of customer stories15:40 – Real-world results from story-driven content
Content Wars
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
