Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
All content for Content Wars is the property of Anthem Content and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
Stop Hiding: Why B2B Leaders Must Get on Camera | B2B Podcast - Content Wars EP4
Content Wars
14 minutes 56 seconds
7 months ago
Stop Hiding: Why B2B Leaders Must Get on Camera | B2B Podcast - Content Wars EP4
In this episode of Content Wars, we tackle the silent killer of B2B video strategy: leadership that refuses to show up on camera. Execs are holding back the one thing their companies desperately need—their voice.We break down the most common objections, explain why they don’t hold up, and reveal how video teams help leaders show up with confidence and clarity. Whether you’re trying to get leadership buy-in—or you are the leader hesitant to hit record—this episode is for you.💡 Key Takeaways:➡️ Why execs really avoid being on camera (hint: it's not time or budget)➡️ How to dismantle excuses➡️ What marketing teams can say to get leadership on board➡️ Why showing up on camera is part of the job for modern leaders➡️ How editing, prep, and repetition make anyone camera-ready⏰ Timestamps:0:00 – “You’re good enough to talk to customers…”1:00 – The real reason video doesn’t happen3:00 – Leaders don’t want to be on camera6:30 – Excuses vs. reality8:00 – How editing makes leaders look great10:30 – Reframing fear of judgment12:00 – Why video presence is a leadership responsibility13:30 – You’re not that important—and that’s freeing15:00 – The mental game of showing up17:00 – Getting better every time you hit record#B2BMarketing #ContentWars
Content Wars
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
