In this episode of Content Wars, we break down one of the biggest mistakes B2B teams make when filming expert-driven content. From CEOs melting on camera to marketers unknowingly killing authenticity, we explore why this mistake ruins good content—and what to do instead.

If you're still handing over questions ahead of time or relying on scripts to "get it right," this episode will show you a better way to get natural, trust-building content from your internal experts.

💡 Key Takeaways:

➡️ Why scripted answers destroy authenticity

➡️ What to give subject matter experts instead of a script

➡️ How to coach nervous talent for on-camera success

➡️ Why pre-interviews are the key to confident, unscripted video

➡️ How conversational flow leads to real stories and better content

⏰ Timestamps:

0:00 – Why scripts ruin expert content

2:40 – The CEO meltdown story

5:15 – What to do instead of scripting

8:45 – How marketers accidentally create scripts

12:00 – The power of pre-interviews

15:30 – What to give your expert before filming

18:50 – How to guide the conversation without controlling it

21:30 – Coaching through discomfort and building confidence

25:15 – Making experts look great in post

27:00 – Why repetition makes future shoots easier