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Contractor Evolution
Breakthrough Academy
254 episodes
3 days ago

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Show more...
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All content for Contractor Evolution is the property of Breakthrough Academy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Show more...
Entrepreneurship
Arts,
Education,
Business,
Books,
Self-Improvement
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/e0/5c/f5/e05cf5f9-f963-c482-1a42-559552fb64c4/mza_2042966220765328270.jpeg/600x600bb.jpg
241. Is SEO Dead? Modern Contractor Marketing Tips - Phil Risher
Contractor Evolution
51 minutes 42 seconds
2 months ago
241. Is SEO Dead? Modern Contractor Marketing Tips - Phil Risher

Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL241


To learn more about Breakthrough Academy, click here: https://trybta.com/EP241


In a world where everyone turns to AI to ask questions, how do you make sure YOU show up as the answer? In today’s episode, Phil Risher reveals the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.


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There’s no question that AI is changing the way people ask questions online.


So, how do you make sure YOU show up as the answer?


In today’s episode, we’re revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.


Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses. 


Our conversation covers:


  • The difference between SEO, GEO and AEO and where you should invest your marketing efforts right now
  • How Large Language Models actually decide which brands to recommend 
  • 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20%.


This is a mandatory listen for contractors in every industry.


00:00-Intro

02:07-About Phil and Phlash Consulting

05:29-How is AI disrupting customer search? SEO vs. GEO vs. AEO

12:49-Is SEO still worth doing?

16:10-Becoming a content authority

29:21-How important is a "face of the brand?"

32:41-4 personalized videos for your drip sequence

38:44-Use cases for AI chat bots & automation for speed to lead

41:45-Use cases for self service tools

46:14-How to stay up-to-date on AI without getting overwhelmed

49:58-Connect with Phil




Contractor Evolution

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.