3 Steps to a high-quality annual marketing plan for builders

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Conversations That Convert

Rick Storlie

176 episodes

4 days ago

A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.

Marketing

Business

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A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.

Marketing

Business

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3 Steps to a high-quality annual marketing plan for builders - Attracting Opportunities, Part III

Conversations That Convert

36 minutes 2 seconds

1 month ago

3 Steps to a high-quality annual marketing plan for builders - Attracting Opportunities, Part III

Simplify your 2026 marketing plan and turn your website into a true lead generator.In this episode of Conversations That Convert, Rick and Drew wrap up their three-part series on building a high-quality annual marketing plan for builders. This final part focuses on website strategy: content, images, video, layout, SEO/“GEO” for AI search, user experience, and free visibility channels that bring in high-intent leads.TIMESTAMPS 0:00 Intro: 3-Step Annual Marketing Plan (Part III)1:07 Series Overview: Attract → Capture → Convert2:24 Why Website Strategy Matters for 2026 & AI Search2:54 Written Content: Clarity, FAQs, and “Don’t Get Eliminated”6:47 Images: Real Projects, Quality, and Load Speed11:28 Video: Humanizing Your Brand and Above-the-Fold Use16:18 Lead-Centric vs Builder-Centric Website Format20:28 Optimizing for Search (SEO + GEO for AI Tools)24:19 User Experience: Navigation, Mobile, and Behavior Tracking27:17 SEO Basics: Locations, Services, Reviews, Structure30:35 Free Referral Platforms: GBP, Social, Houzz33:23 Start with Foundations Before Paid Ads & Social35:16 Why Cutting Marketing in a Slowdown BackfiresWhat you’ll learn in this episode- How to write website content that both AI/search engines and homeowners can understand, scan, and trust.- How to use high-quality project images and professional photography to increase perceived value and conversions.- Practical ways to add short-form video, humanize your brand, and keep key content “above the fold” on desktop and mobile.- The difference between a builder-centric “digital monument” and a lead-centric site that focuses on designs, budgets, and locations.- SEO and “GEO” essentials: structure, FAQs, locations, and why this channel compounds as a top driver of qualified leads.- How to fully leverage Google Business Profile, social media, and Houzz as free, high-trust referral sources.If you want your website to perform better in both search and AI results, while also converting more of your visitors into real opportunities, this episode is your playbook for 2026.Ready to attract, capture, and convert high-quality leads so you can pick and choose your clients and jobs? Schedule a strategy call using the link below.#BuilderLeadConverter #ConversationsThatConvert #HomeBuilderMarketing #ConstructionMarketing #SEO #AIMarketing