Master how to turn website visitors into qualified leads with proven lead magnets and referral systems.
In this episode of Conversations That Convert, Rick and Drew explore the second step of building a high-quality annual marketing plan: capturing leads. You'll discover what separates high-quality lead magnets from low-performing ones, how to systematize referrals, and why B2B partnerships are often overlooked but critical for sustainable growth.
TIMESTAMPS
0:00 Intro: Capturing Leads
0:42 Welcome & Overview: From Attracting to Capturing
1:47 The Foundation: Define Your Offer
3:21 The Two Fs: Phone & Contact Forms
4:40 Eliminate Spam: Two-Factor Authentication
5:24 Live Chat Widgets and Appointment Booking
5:41 White Papers, Planning Guides & Educational Content
6:07 Interactive Tools (Design Libraries, Pricing Tools)
6:22 Why Interactive Lead Magnets Convert Better
8:51 Test & Measure: Which Lead Magnets Work Best
9:31 Multiple Offers: Meet Leads Where They're At
11:12 Outbound Referral Networks: Systematize Referrals
11:36 Past Clients: Review Requests & Google Business Profile
12:44 Business-to-Business (B2B) Referral Strategy
13:06 Reaching Out: 20 Outreach Per Week to Partners
14:24 When to Ask for Reviews (Contract & Completion)
15:30 Avoid Review Spam: Request Strategy (10-20/week)
16:28 Best Review Platforms: Google Business Profile & Houzz
17:15 Offer Value First: How to Build B2B Relationships
19:23 Position Yourself as an Industry Leader
What you'll learn:
How to create interactive lead magnets that get higher conversion rates than static PDFs and downloads
The "Two Fs" (Phone and Form) and why click-to-call is critical on mobile
Why offering free estimates devalues your services before the relationship even starts
How to build a systematic review request process that looks organic to Google (not spammy)
The power of B2B referral networks with realtors, architects, and interior designers
Why offering value first is the key to building trusted business partnerships
How to track lead quality, conversion rates, and appointment bookings across different lead magnets
This is the second pillar of your 2026 marketing plan: once you attract opportunities, capture them with irresistible offers and referral relationships.
Ready to build a systematic lead capture process? Schedule your strategy call using the link below.
#BuilderLeadConverter #ConversationsThatConvert #LeadGeneration #LeadMagnets #HomeBuilderMarketing #ConstructionMarketing
Simplify your 2026 marketing plan and turn your website into a true lead generator.In this episode of Conversations That Convert, Rick and Drew wrap up their three-part series on building a high-quality annual marketing plan for builders. This final part focuses on website strategy: content, images, video, layout, SEO/“GEO” for AI search, user experience, and free visibility channels that bring in high-intent leads.TIMESTAMPS 0:00 Intro: 3-Step Annual Marketing Plan (Part III)1:07 Series Overview: Attract → Capture → Convert2:24 Why Website Strategy Matters for 2026 & AI Search2:54 Written Content: Clarity, FAQs, and “Don’t Get Eliminated”6:47 Images: Real Projects, Quality, and Load Speed11:28 Video: Humanizing Your Brand and Above-the-Fold Use16:18 Lead-Centric vs Builder-Centric Website Format20:28 Optimizing for Search (SEO + GEO for AI Tools)24:19 User Experience: Navigation, Mobile, and Behavior Tracking27:17 SEO Basics: Locations, Services, Reviews, Structure30:35 Free Referral Platforms: GBP, Social, Houzz33:23 Start with Foundations Before Paid Ads & Social35:16 Why Cutting Marketing in a Slowdown BackfiresWhat you’ll learn in this episode- How to write website content that both AI/search engines and homeowners can understand, scan, and trust.- How to use high-quality project images and professional photography to increase perceived value and conversions.- Practical ways to add short-form video, humanize your brand, and keep key content “above the fold” on desktop and mobile.- The difference between a builder-centric “digital monument” and a lead-centric site that focuses on designs, budgets, and locations.- SEO and “GEO” essentials: structure, FAQs, locations, and why this channel compounds as a top driver of qualified leads.- How to fully leverage Google Business Profile, social media, and Houzz as free, high-trust referral sources.If you want your website to perform better in both search and AI results, while also converting more of your visitors into real opportunities, this episode is your playbook for 2026.Ready to attract, capture, and convert high-quality leads so you can pick and choose your clients and jobs? Schedule a strategy call using the link below.#BuilderLeadConverter #ConversationsThatConvert #HomeBuilderMarketing #ConstructionMarketing #SEO #AIMarketing
Part 2 of our must-watch marketing series! Rick and digital Marketing Manager Dru dive deeper into creating a high-ROI marketing plan for 2026, focusing on pipelines, budgets, and offline/online strategies that actually deliver leads for builders and remodelers.TIMESTAMPS:0:00 Intro & Series Overview0:38 Welcome & 2026 Planning Season1:43 Sales Pipelines: Why They Drive Marketing2:49 Closed-Loop Marketing Systems4:07 3 Key Pipelines (Referrals, Digital, Database)8:01 Stop Free Estimates - Charge for Value10:01 Marketing Budgets (1-2% Revenue for Builders)11:23 Review Budgets Every 90 Days13:23 Track 4 KPIs for Every Ad Campaign15:23 Offline Marketing (Trucks, Signs, Direct Mail)17:36 Referral Outreach & Model Homes18:58 Trackable Phone Numbers & QR Codes21:20 Human Element of Offline Marketing25:10 Online Marketing Priorities (GEO/SEO First)27:26 Highest Conversion Channels Ranked29:36 GEO Builds Long-Term Foundation34:50 Boost Organic Social Posts36:12 Double Down in DownturnsKey takeaways for your 2026 plan: Build 3 defined sales pipelines to stop leaking leads Budget 1-2% revenue (builders) / 2-3% (remodelers) & review quarterly Track opportunities - leads - appointments - contracts for every dollar spent Offline wins: Truck wraps, job site signs with CTAs, project open houses Online priority: GEO/SEO - Paid Ads - Organic Social (boost posts!) Pro tip: Charge for designs/feasibility - low-value offers attract low-value leadsPerfect timing post-Thanksgiving to plan your banner year ahead!Ready to build a marketing system that attracts high-quality leads? Schedule your strategy call below.#BuilderLeadConverter #MarketingPlan #HomeBuilders #ConstructionMarketing #LeadGeneration #2026Marketing
This episode of Conversations That Convert kicks off a special three-part series: "3 Steps to a High Quality Annual Marketing Plan for Builders." Rick is joined by digital marketing manager Drew, as they break down the most crucial first step—how to ATTRACT more and better opportunities in the coming year.TIMESTAMPS:0:00 Introduction to the Series2:45 Building Your Brand Book: Essential Elements7:00 Color Codes and Brand Consistency11:30 Confirming Your Service Offerings14:00 Floor Plans for Custom Builders18:30 Remodelers: Focus on 5-6 Project Types21:30 Segment New Homes vs Remodeling24:00 Branding Builds Credibility & ProfitsKEY TOPICS COVERED: Why starting with strong branding and a defined brand book is non-negotiable for growth How to avoid common mistakes with logos, fonts, and brand consistency across every platform The importance of updating your service offerings to match what buyers want today (and how your website can help) The make-or-break value of showcasing the right floor plans or project types to convert website visitors into leads Why simplicity and clarity in your messaging wins every time—confused leads don't convert! How segmenting new homes and remodeling offerings is key for capturing more qualified leadsFrom must-have basics to critical pro tips, you'll hear real-world examples on how the best builders use marketing plans to build credibility, charge more, and attract better-fit clients. Whether you're planning your first marketing calendar or refining years of strategy, this episode is packed with insights to help you dominate your market.Watch now to take step one towards your highest ROI marketing plan for the year ahead.Ready to attract, capture, and convert the right leads for your business? Click the link below to schedule a strategy call with our team.#BuilderLeadConverter #MarketingPlan #HomeBuilders #Remodeling #LeadGeneration #Branding #BusinessGrowth
Part 7 of YouTube University for Builders is here, and it is the final episode in the series. Rick and Dru show 4 simple video types you can use to convert captured leads into real phone appointments.You will see examples of:Booking campaign videos that run right after a lead opts in.Appointment reminder videos that cut down on no shows.Long term nurture videos that keep unready leads engaged.Event and open house invite videos that reactivate older leads.If you missed Parts 1–6, go back and watch the rest of YouTube University for Builders to see the full attract, capture, convert video strategy.Timestamps:00:00 Intro: Part 7 and series recap02:10 Why video still wins in 202506:30 Booking campaign video example14:20 Appointment reminder video example22:45 Long term nurture video strategy31:10 Event and open house video invites39:30 Final thoughts and next step#ConversationsThatConvert #YouTubeUniversityForBuilders #BuilderLeadConverter #HomeBuilders
Are you letting things happen TO you, or are YOU making things happen?
In this episode, Rick sits down with Steve Wheeler, Executive Director of Roundtables at Remodelers Advantage, to discuss the critical mindset shifts that separate struggling remodeling businesses from thriving ones.
Steve shares insights from working with hundreds of remodeling business owners across North America, revealing how the most successful companies approach challenges, sales, and company culture differently—even in the same market conditions.
What You'll Learn:
About Steve Wheeler:After 12 years owning a residential remodeling firm in Delaware, Steve now helps remodeling business owners improve processes and increase profit as Executive Director of Roundtables at Remodelers Advantage. He's also co-host of The Why We Build podcast and a frequent speaker at IBS, NARI, NAHB, and NKBA events.
Key Quote:"The culture of any organization is shaped by the worst behavior that you allow." - Steve Wheeler
Resources Mentioned:
Conversations That Convert is brought to you by Builder Lead Converter - your perfect sales assistant for home builders and remodelers.
Visit builderleadconverter.com to learn how we help attract, capture, and convert high-quality leads.
#Remodeling #BusinessMindset #CompanyCulture #HomeImprovement #ConstructionBusiness #Leadership
Welcome to Conversations That Convert brought to you by Builder Lead Converter, your trusted sales assistant for home builders, remodelers, and home improvement companies.
In this episode, Rick talks with Morgan Smith from Smith & Company about the challenges of software integration for builders and remodelers. If you have ever struggled with do-it-yourself software setups or switching between platforms like JobTread, BuilderTrend, or CoConstruct, this episode offers valuable insights.
Morgan explains why software integration can often take up to 140 hours when done without expert help. They discuss how Smith & Company helps contractors by eliminating guesswork, customizing software to fit each company’s unique operations, and providing ongoing training and support.
Topics covered include:
The hidden costs of DIY software integration and why professional help saves time
Understanding your company’s sales, project management, and financial operations for smooth software setup
Getting owner and team buy-in to succeed with new software
How ongoing support ensures better software adoption and efficiency
Tips for migrating data and improving processes when changing platforms
If you are considering changing your software or want to maximize your current system, this episode provides actionable advice to simplify integration and improve your business operations.
Learn more about Smith & Company at smithandco.ltd or find them in the JobTread marketplace.
Subscribe to Conversations That Convert and never miss expert advice on lead generation and sales for home builders.
#BuilderLeadConverter #SoftwareIntegration #HomeBuilders #ConstructionSoftware #LeadGeneration #RemodelingIndustry
Join Rick and Drew for Part 3 of our Paid Ad Video Examples That Help Builders Attract, Capture, and Convert High-Quality Leads livestream, where we dive into paid video ads for home builders and remodelers. 🚀In this session, you’ll discover how to:🎥 Design paid video ads that attract new clients – Learn how to create videos that showcase your services, projects, and locations to prospects who haven’t heard of you yet.💻 Use boosted posts and paid social strategically – See how small investments in Facebook, Instagram, LinkedIn, and Google can dramatically expand your reach.📊 Target the right audience with precision – Explore inbound vs. outbound video ad strategies, demographic targeting, and audience segmentation to get your ads in front of the people who matter most.🏡 Leverage warm and retargeting ads – Re-engage website visitors or past leads with video content that builds trust and reminds them why they should choose your business.✨ Enhance engagement with AI and motion video – Bring project photos to life, add narration, captions, and music to create memorable, high-converting ad experiences without a full production team.Whether promoting custom homes or remodeling projects, these paid video strategies show you how to:Increase awareness and recognition of your brandHighlight your craftsmanship and process visuallyCreate urgency with offers like limited-time discountsCapture leads efficiently and guide them toward booking consultations🔗 Ready to use paid video ads to attract, capture, and convert high-quality leads?Schedule your free strategy call today → https://www.builderleadconverter.com/schedule
🎥 **Conversations That Convert: 10 Ways to Use Short-Form Video on Social Media – Part 2**In this livestream, Rick and co-host Drew continue their series on **how home builders, remodelers, and contractors can use short-form video to attract prospective clients**. This is Part 2 of 2, showcasing **five more video templates** designed to boost engagement, build trust, and convert followers into high-quality leads.Learn how to:* 📈 Increase your **social media engagement** by posting consistent, high-impact videos.* 🎬 Use **testimonial videos, AI-generated ad reels, project carousels, and before/after posts** to showcase your work.* 🛠️ Demonstrate your craftsmanship, highlight project details, and create emotional connections with prospective clients.* 🔄 Repurpose video content across multiple platforms to maximize reach and impact.* 💡 Capture attention, educate your audience, and convert leads using strategic video formats.Whether you’re looking to **build your brand**, generate more leads, or demonstrate your expertise online, these video templates show how **short-form video can transform your marketing efforts**.🔗 **Schedule a free strategy call** and learn how we can help you attract, capture, and convert high-quality leads → [https://www.builderleadconverter.com/schedule](https://www.builderleadconverter.com/schedule)🌐 Learn more about Builder Lead Converter → [https://www.builderleadconverter.com](https://www.builderleadconverter.com)▶️ Subscribe on YouTube for more tips and examples → [https://www.youtube.com/@BuilderLeadConverter](https://www.youtube.com/@BuilderLeadConverter)👍 Follow us on Facebook → [https://www.facebook.com/BuilderLeadConverter](https://www.facebook.com/BuilderLeadConverter)💼 Connect on LinkedIn → [https://www.linkedin.com/company/builderleadconverter](https://www.linkedin.com/company/builderleadconverter)
In this livestream episode, Rick and Dru break down why posting consistently and sharing videos on social media is essential for home builders, remodelers, and home improvement professionals. Learn how to increase engagement, grow your audience, and turn followers into high-quality leads.In this 20-minute session, you’ll discover how to:📈 Boost your social media presence through consistent posting and video content.🖥️ Use Short Form Videos to showcase your work, highlight projects, and give potential clients a behind-the-scenes look at your craftsmanship.🔑 Leverage social platforms as a design inspiration hub for prospective clients.⚡ Build a system to capture leads directly from your social media efforts.🤝 Turn engagement into consultations, allowing you to pick and choose the best clients for your business.Whether you’re just starting your social strategy or looking to optimize your existing efforts, this episode will show you how to use Short Form Videos to make social media a predictable lead generation tool.🔗 Ready to put your social media to work?Schedule a free strategy call with Builder Lead Converter → https://www.builderleadconverter.com/schedule
Join Rick for our “Secure Top Contractors Before Demand Surges” livestream—your insider’s guide to building the skilled team you’ll need to dominate the next market upswing! 🚀In this 30-minute session, you’ll learn how to:👷 Proactively find and vet top-quality contractors before demand spikes🤝 Build strong, lasting relationships with your best trades and crews📋 Maintain a dependable talent pipeline so you’re never scrambling for help⚡ Position your business to take market share when opportunities arise💼 Avoid the costly mistakes that leave builders short-staffed during busy seasonsWhether you’re a custom home builder, remodeler, or home improvement pro, these staffing strategies will help you lock in the right people now—so you’re ready to grow when the market heats up.Schedule your FREE strategy call → https://www.builderleadconverter.com/schedule🌐 Learn more: https://www.builderleadconverter.com▶️ Subscribe on YouTube: https://www.youtube.com/@BuilderLeadConverter👍 Follow us on Facebook: https://www.facebook.com/BuilderLeadConverter💼 Connect on LinkedIn: https://www.linkedin.com/company/builderleadconverterConversations That Convert is brought to you by Builder Lead Converter, your perfect sales assistant.
Want to attract more high-quality leads with YouTube videos? 🎥In this episode of Conversations That Convert, Rick and the Builder Lead Converter marketing team reveal proven video strategies that builders, remodelers, and home improvement companies can use to turn prospects into clients.We break down:✅ Why short-form video dominates in 2025✅ How to use FAQ videos to answer your prospects’ top questions✅ The 4-part formula: Hook → Pain Point → Solution → Advice✅ How AI transforms your project photos into high-impact marketing videos✅ Tips to optimize YouTube titles, descriptions, and tags for organic search✅ Repurposing videos across platforms (YouTube, Instagram, Facebook, TikTok) and blogs for maximum reachYou’ll also see real examples of FAQ videos covering:How to set a realistic remodeling budgetHow to choose the right builder or contractorHow to avoid design mistakes that derail projectsWhether you’re a home builder, remodeler, or home improvement pro, this episode will show you exactly how to position yourself as the go-to expert in your market — and get found by motivated prospects searching for answers.
Join Rick for Part II of our “Website Video Examples That Capture Prospective Clients” livestream—your crash course in turning casual visitors into high‑quality leads! 🚀
In this 30‑minute session, you’ll learn how to:
🖥️ Use low‑risk web chat and sneak‑peek videos to remove the fear of “what happens next”
🎨 Offer enhanced design libraries, idea books, and planning guides that prospects can’t resist
💰 Walk clients through budget tools and scope‑of‑work wizards step‑by‑step
📆 Craft a “Schedule a Call” video that converts on the spot
⭐ Apply our 4‑step “secret sauce” for video CTAs: show the next step, remove risk, give a sneak peek, and confirm the positive outcome
Whether you’re a custom home builder, remodeler, or home improvement pro, these proven examples will help you keep your company on every prospect’s short list—and guide them all the way to a booked consultation.
🔗 Ready to put video to work?
• Schedule your FREE strategy call → https://www.builderleadconverter.com/schedule
🌐 Learn more: https://www.builderleadconverter.com
▶️ Subscribe on YouTube: https://www.youtube.com/@BuilderLeadConverter
👍 Follow us on Facebook: https://www.facebook.com/BuilderLeadConverter
💼 Connect on LinkedIn: https://www.linkedin.com/company/builderleadconverter
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Conversations That Convert is brought to you by Builder Lead Converter, your perfect sales assistant.
Website Video Examples That Attract & Engage Prospective Clients (Live Stream) – Part 1/ ?
Join Rick and Daiana LIVE on YouTube, Facebook, and LinkedIn as they debut real website video demos—fresh from the editing bay—that show how short, guided clips can keep prospects on your site longer, move them to the right pages, and encourage them to start a conversation with you. This session introduces Builder Lead Videos, a new Builder Lead Converter service launching Q4 2025.
What You’ll Learn:
Stay on the Short List: Most visitors decide in 15–20 seconds whether to rule you out. See how a homepage “greeter” video quickly directs them to Build vs. Remodel paths so you don’t get eliminated.
Show & Tell Navigation: Use short clips to point leads to the exact info they want—plans, price guidance, remodeling ideas—rather than hoping they hunt through menus.
Lead Magnets in Action: Watch how preview snippets (Idea Book, Pricing Tool, Design Library) reduce risk and boost opt‑ins by showing exactly what happens after a form submit.
Tell Your Story & Build Trust: The About Us video pairs narration, imagery, reviews, and credentials (decades of experience) to answer “Why partner with you?” before a call.
Mobile + Captions + AI Motion Animation: See how alternate cuts, on‑screen word highlights, and motion‑brought‑to-life project photos increase engagement on phones and silent autoplay.
Consistent CTA Framework: Every clip closes with the reassuring line: “The journey to your perfect home begins with a conversation. Let’s start today.” Learn why repetition matters.
🔔 Subscribe and hit the bell so you never miss an episode of Conversations That Convert.
📅 Tune in live on:
• YouTube: https://www.youtube.com/channel/UC3-olyRslR3p5pm59qgAShg
• Facebook: https://www.facebook.com/BuilderLeadConverter/
• LinkedIn: https://www.linkedin.com/company/builderleadconverter
👉 Schedule your Free Strategy Call: https://help.builderleadconverter.com/schedule-a-strategy-call-calendar-page-variation
Rick and Daiana break down the latest trends in custom home building and remodeling—revealing where demand still exists, what’s softening, and exactly what you need to do today to win tomorrow.What You’ll Learn: Ignore National Noise & Focus Micro-Markets Neighborhoods, zip codes, or school districts can outperform broad headlines—learn how to segment by product type and price point for hidden opportunities Custom Homes SoftnessSpring saw fewer new-home leads, spec-home pullbacks, and uneven performance except at the highest cash-buyer tiersRemodeling’s Roller CoasterLead volume swung month-to-month; large-project cancellations spiked above 50%, while mid-range jobs ($50K–$150K) held steadierInventory & Affordability TrendsRising resale stock and easing backlogs are pushing prices down—setting up better affordability and pent-up demand for late 2025 into 2026Outlook & TimingQ3 remains soft, Q4 should show a slight uptick, and political/stability factors point to stronger lead activity in early 2026Action Plan: Act NowWith a 6–12 month lag on results, today’s priorities are tightening internal processes, refreshing your marketing, and positioning to grab market share on the reboundResources & Links:👉 Download our 2025 Market Deep Dive (PDF)👉 Schedule your Free Strategy Call👍 Like if you found this update valuable💬 Drop your micro-market insights in the comments🔔 Subscribe for weekly 10–15 minute sales & marketing tips for builders and remodelers
Leveraging Video to Scale Your Home-Building or Remodeling Company – Part 6 of 6
In this capstone episode of our YouTube University for Builders series, Rick and Daiana show you how to turn short, strategic videos into a true growth engine—across marketing, sales, and operations. Whether you’re just getting started with video or ready to take it company-wide, you’ll discover practical tactics to drive traffic, capture more leads, streamline workflows, and boost client satisfaction.
What You’ll Learn:
0:00 – Intro & Series Recap
1:10 – Attract & Educate with SEO-Optimized FAQ and “How-To” Clips
3:00 – Enhance Website Engagement with 15–30s Branded Walkthroughs
4:45 – Automate Your Funnel: Lead-Magnet Sneak-Peeks & Boosted Posts
6:20 – Drive Appointments: Teasers + Reminder Sequences to Cut No-Shows
8:05 – Elevate Operations: WIP Updates & Loom Check-Ins for Clients & Trades
9:30 – Measure & Refine: Tracking Views, Engagement & Conversion Metrics
11:00 – Final Thoughts & Next Steps
Resources & Links:
👉 Find out how it works: https://www.builderleadconverter.com/services/
👉 Schedule your Complimentary Strategy Call: https://www.builderleadconverter.com/contact-us/
Stay Connected:
👍 Like this video if you found it helpful
💬 Drop your questions or share your favorite video tip in the comments
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About Conversations That Convert
Weekly 10–15 minute deep dives into lead generation, marketing, and sales tactics for home builders, remodelers, and home-improvement pros—powered by Builder Lead Converter, your perfect sales assistant.
In Part 5 of our YouTube University for Builders series, Rick and Diana dive deep into how to turn high-quality leads into booked appointments and profitable sales—using the power of video. Learn why your prospects need to talk to you, how to deliver on your promises, and why a controlled release of information keeps them engaged (but still hungry for more!). Discover: The 3 key offers your leads crave (design ideas, pricing scopes, and land-location insights) How video combines spoken word, visuals, and emotion to build trust A simple storyboard: problem → agitation → solution → irresistible call to action Tips for automating follow-through and making it effortless to schedule a callWhether you’re a remodeler, home builder, or home improvement pro, these tactics will help you qualify faster, book more consultations, and grow profitably—all with short, punchy videos.
Welcome to Part 4 of our YouTube University series for builders!In this episode of Conversations That Convert, Rick Storlie and Daiana reveal how to use short, strategic videos to attract, capture, and convert high-quality leads — even before they pick up the phone to call you.Whether you're a home builder, remodeler, or home improvement professional, you'll learn:✅ The 3 stages every lead goes through before hiring a builder✅ Why most builders lose leads during research and how to fix it✅ How to give prospects an “offer they can’t refuse” — using VIDEO✅ Tips for showcasing design ideas, pricing, and builder selection without sales pressure✅ How to reduce barriers and build trust before a single conversation
🏠 Are you a custom home builder or remodeler struggling to grow in 2025? You’re not alone—and the numbers don’t lie.In this video, we break down 7 powerful insights from the Association of Professional Builders’ 2025 industry report, based on data from 2,200+ builders worldwide. Learn exactly what separates the high-profit, systemized companies from those stuck in survival mode.🔍 You’ll discover:Why systemized builders are hitting 10%+ net marginsHow charging for quotes boosts trust & profitabilityThe hidden cost of “doing favors” for friends & familyWhy most builders’ financials are dead wrongAnd how content & planning drive real growth📚 Subscribe for more builder-specific strategies!
Your most powerful marketing tool isn’t a fancy CRM or paid ads — it’s your happy customers.
In this 1-hour masterclass, Rick and guest Karen Walshe from Go Recruit reveal how remodelers can tap into the stories, reviews, and referrals of past clients to consistently close more deals and grow their reputation — without spending extra money on ads.
🧰 What You’ll Learn:
How to turn project stories into case studies that sell
The right way (and time) to ask for reviews and referrals
Tools that automate follow-up and reward your clients
The “Proof Over Pitch” method that builds instant trust
How to work reviews into your sales presentations