This episode of Conversations That Convert kicks off a special three-part series: "3 Steps to a High Quality Annual Marketing Plan for Builders." Rick is joined by digital marketing manager Drew, as they break down the most crucial first step—how to ATTRACT more and better opportunities in the coming year.TIMESTAMPS:0:00 Introduction to the Series2:45 Building Your Brand Book: Essential Elements7:00 Color Codes and Brand Consistency11:30 Confirming Your Service Offerings14:00 Floor Plans for Custom Builders18:30 Remodelers: Focus on 5-6 Project Types21:30 Segment New Homes vs Remodeling24:00 Branding Builds Credibility & ProfitsKEY TOPICS COVERED: Why starting with strong branding and a defined brand book is non-negotiable for growth How to avoid common mistakes with logos, fonts, and brand consistency across every platform The importance of updating your service offerings to match what buyers want today (and how your website can help) The make-or-break value of showcasing the right floor plans or project types to convert website visitors into leads Why simplicity and clarity in your messaging wins every time—confused leads don't convert! How segmenting new homes and remodeling offerings is key for capturing more qualified leadsFrom must-have basics to critical pro tips, you'll hear real-world examples on how the best builders use marketing plans to build credibility, charge more, and attract better-fit clients. Whether you're planning your first marketing calendar or refining years of strategy, this episode is packed with insights to help you dominate your market.Watch now to take step one towards your highest ROI marketing plan for the year ahead.Ready to attract, capture, and convert the right leads for your business? Click the link below to schedule a strategy call with our team.#BuilderLeadConverter #MarketingPlan #HomeBuilders #Remodeling #LeadGeneration #Branding #BusinessGrowth