3 Steps to a high-quality annual marketing plan for builders- Capturing Leads Part IV

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Conversations That Convert

Rick Storlie

176 episodes

3 days ago

A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.

Marketing

Business

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All content for Conversations That Convert is the property of Rick Storlie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.

Marketing

Business

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3 Steps to a high-quality annual marketing plan for builders- Capturing Leads Part IV

Conversations That Convert

20 minutes 13 seconds

3 weeks ago

3 Steps to a high-quality annual marketing plan for builders- Capturing Leads Part IV

Master how to turn website visitors into qualified leads with proven lead magnets and referral systems.

In this episode of Conversations That Convert, Rick and Drew explore the second step of building a high-quality annual marketing plan: capturing leads. You'll discover what separates high-quality lead magnets from low-performing ones, how to systematize referrals, and why B2B partnerships are often overlooked but critical for sustainable growth.

TIMESTAMPS

0:00 Intro: Capturing Leads

0:42 Welcome & Overview: From Attracting to Capturing

1:47 The Foundation: Define Your Offer

3:21 The Two Fs: Phone & Contact Forms

4:40 Eliminate Spam: Two-Factor Authentication

5:24 Live Chat Widgets and Appointment Booking

5:41 White Papers, Planning Guides & Educational Content

6:07 Interactive Tools (Design Libraries, Pricing Tools)

6:22 Why Interactive Lead Magnets Convert Better

8:51 Test & Measure: Which Lead Magnets Work Best

9:31 Multiple Offers: Meet Leads Where They're At

11:12 Outbound Referral Networks: Systematize Referrals

11:36 Past Clients: Review Requests & Google Business Profile

12:44 Business-to-Business (B2B) Referral Strategy

13:06 Reaching Out: 20 Outreach Per Week to Partners

14:24 When to Ask for Reviews (Contract & Completion)

15:30 Avoid Review Spam: Request Strategy (10-20/week)

16:28 Best Review Platforms: Google Business Profile & Houzz

17:15 Offer Value First: How to Build B2B Relationships

19:23 Position Yourself as an Industry Leader

What you'll learn:

How to create interactive lead magnets that get higher conversion rates than static PDFs and downloads

The "Two Fs" (Phone and Form) and why click-to-call is critical on mobile

Why offering free estimates devalues your services before the relationship even starts

How to build a systematic review request process that looks organic to Google (not spammy)

The power of B2B referral networks with realtors, architects, and interior designers

Why offering value first is the key to building trusted business partnerships

How to track lead quality, conversion rates, and appointment bookings across different lead magnets

This is the second pillar of your 2026 marketing plan: once you attract opportunities, capture them with irresistible offers and referral relationships.

Ready to build a systematic lead capture process? Schedule your strategy call using the link below.

#BuilderLeadConverter #ConversationsThatConvert #LeadGeneration #LeadMagnets #HomeBuilderMarketing #ConstructionMarketing