3 Steps to a high-quality annual marketing plan for builders- Attracting Opportunities, Part II

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Conversations That Convert

Rick Storlie

176 episodes

4 days ago

A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.

Marketing

Business

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A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.

Marketing

Business

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3 Steps to a high-quality annual marketing plan for builders- Attracting Opportunities, Part II

Conversations That Convert

37 minutes 21 seconds

1 month ago

3 Steps to a high-quality annual marketing plan for builders- Attracting Opportunities, Part II

Part 2 of our must-watch marketing series! Rick and digital Marketing Manager Dru dive deeper into creating a high-ROI marketing plan for 2026, focusing on pipelines, budgets, and offline/online strategies that actually deliver leads for builders and remodelers.TIMESTAMPS:0:00 Intro & Series Overview0:38 Welcome & 2026 Planning Season1:43 Sales Pipelines: Why They Drive Marketing2:49 Closed-Loop Marketing Systems4:07 3 Key Pipelines (Referrals, Digital, Database)8:01 Stop Free Estimates - Charge for Value10:01 Marketing Budgets (1-2% Revenue for Builders)11:23 Review Budgets Every 90 Days13:23 Track 4 KPIs for Every Ad Campaign15:23 Offline Marketing (Trucks, Signs, Direct Mail)17:36 Referral Outreach & Model Homes18:58 Trackable Phone Numbers & QR Codes21:20 Human Element of Offline Marketing25:10 Online Marketing Priorities (GEO/SEO First)27:26 Highest Conversion Channels Ranked29:36 GEO Builds Long-Term Foundation34:50 Boost Organic Social Posts36:12 Double Down in DownturnsKey takeaways for your 2026 plan: Build 3 defined sales pipelines to stop leaking leads Budget 1-2% revenue (builders) / 2-3% (remodelers) & review quarterly Track opportunities - leads - appointments - contracts for every dollar spent Offline wins: Truck wraps, job site signs with CTAs, project open houses Online priority: GEO/SEO - Paid Ads - Organic Social (boost posts!) Pro tip: Charge for designs/feasibility - low-value offers attract low-value leadsPerfect timing post-Thanksgiving to plan your banner year ahead!Ready to build a marketing system that attracts high-quality leads? Schedule your strategy call below.#BuilderLeadConverter #MarketingPlan #HomeBuilders #ConstructionMarketing #LeadGeneration #2026Marketing