In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...
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In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...
How to lead marketing in the great big messy real world with Kathleen Schaub
Conversations with MarTech
22 minutes
5 months ago
How to lead marketing in the great big messy real world with Kathleen Schaub
You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures. On today’s episode of Conversations with MarTech, we’re speaking to author, marketing strategi...
Conversations with MarTech
In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...
