Conversations with MarTech

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Conversations with MarTech

MarTech.org

57 episodes

2 weeks ago

In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...

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In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...

Show more...

Episodes (20/57)

Conversations with MarTech

Your SEO Playbook is Toast: Welcome to Search in 2026

In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...

2 weeks ago

42 minutes

Conversations with MarTech

What’s the state of the enterprise B2B buyer?

For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. All of that activity put buyers on the radar of the vendors and put into motion their sales and marketing efforts. AI has fundamentally changed the game of B2B buying for the enterprise. Not only is it easier to conduct research with LLMs, but AI’s ability t...

3 weeks ago

16 minutes

Conversations with MarTech

The CDP Fantasy Is over: Data Chaos Ends Here with Tejas Manohar

Customer data platforms promised clarity, unity, and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins Marc Sirkin to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning. Tejas shares the inside story of the CDP market’s evolution, why most organizations still struggle to activate their data, and how AI is finally enabling the kind o...

1 month ago

44 minutes

Conversations with MarTech

Why isn’t there more creativity in B2B marketing?

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of ROI: The Musical, to discuss why so many B2B organizations seem to steer away from getting creative in their marketing. Creativity is risky, it’s subjective and it can be terribly difficult to measure. And that’s part of the point behind an endeavor like ROI: The M...

1 month ago

19 minutes

Conversations with MarTech

Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong

What if everything you thought you knew about being “data-driven” was wrong? In this episode of Playbook Broken, host Marc Sirkin talks with Philip Armstrong, SVP and Go-to-Market Head of Insights & Analytics at Truth in Data (and formerly of Nike), about why most dashboards fail, how to overcome data paralysis, and why AI might be breaking more playbooks than it’s fixing. Philip unpacks how Fear of Better Options (FOBO) shapes customer behavior, why no one truly “owns” the custom...

1 month ago

37 minutes

Conversations with MarTech

What comes after 'data-driven' marketing?

For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next? Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driven is looking backwards, which is exactly the opposite of what everyone was hoping to accomplish with being data-driven in the first place.&n...

1 month ago

9 minutes

Conversations with MarTech

Your Workflow Is Dead! How AI Just NUKED Marketing as We Know It

This podcast is produced by MarTech, a Third Door Media property.

2 months ago

41 minutes

Conversations with MarTech

How to make sense of all of that marketing data with Anssi Rusi

Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster. We also discuss the state of the customer data pl...

2 months ago

11 minutes

Conversations with MarTech

Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising

Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising Join us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democratizing AI, the nuanced role of AI in creativity, and the balance between human ingenuity and automation. Discover insights into marketing strategies in the age of AI, evolving agency playbooks, and enabling small businesses to punch above their weight class using AI tools. Nate shares his inspirational journey from a marketing strategist to an AI b...

2 months ago

39 minutes

Conversations with MarTech

Content and brand tips for the AI era with Drew Brucker

AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream. Among the tasks where I can help creatives: Atomizing long-form content.Assisting in draft and ideation.Helping keep content on brand. In this episode of Conversations with MarTech, we’re talking to Drew Brucker, head of brand and content at webinar an...

2 months ago

24 minutes

Conversations with MarTech

Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen

In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They discuss topics such as the shift from tools to revolutions in marketing, the importance of blending B2C tactics into B2B strategies, and the challen...

3 months ago

29 minutes

Conversations with MarTech

When and how to approach a brand refresh with Adam Morgan

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts. But brands also made news by taking actions that seem to go against their brand values or upset customers. Southwest Airlines, which for years touted “Bags fly free” started charging for checked bags. Cracker Barrel tried to update its logo and f...

3 months ago

13 minutes

Conversations with MarTech

Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd, and Figma, joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancemen...

4 months ago

39 minutes

Conversations with MarTech

What’s keeping businesses from succeeding with first-party data?

What’s keeping businesses from succeeding with first-party data? What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the value of first-party data. But having success with first-party data isn’t as easy as it first appears. In today’s episode of Conversations wit...

4 months ago

14 minutes

Conversations with MarTech

Software Isn’t Eating the World—Services Are with Sangram Vajre

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdated and how SaaS is transforming into services software. He emphasizes the importance of metrics over meetings and proposes a redefined approach to...

4 months ago

46 minutes

Conversations with MarTech

How to lead marketing in the great big messy real world with Kathleen Schaub

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures. On today’s episode of Conversations with MarTech, we’re speaking to author, marketing strategi...

4 months ago

22 minutes

Conversations with MarTech

Breaking Playbooks: AI and the New Marketing Era with Ed See

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importance of aligning first principles with new technologies. The conversation touches on the seamless integration of sales and marketing, the role o...

4 months ago

32 minutes

Conversations with MarTech

Who’s watching the security of your martech stack? with Rob Stacey

Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizations whipped out their credit cards and deployed SaaS app after SaaS app over the years, you have to wonder who was looking out for the security...

5 months ago

9 minutes

Conversations with MarTech

Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the impact of AI on content creators, and the necessity of clear communication and relentless shipping to succeed. Tune in for insights on redefining bu...

5 months ago

41 minutes

Conversations with MarTech

How to use video to bolster your GTM strategy with Korina Edwards

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video. If you hear “video” and think of the time required to shoot and edit a message, we’...

5 months ago

12 minutes