In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...
All content for Conversations with MarTech is the property of MarTech.org and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...
For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. All of that activity put buyers on the radar of the vendors and put into motion their sales and marketing efforts. AI has fundamentally changed the game of B2B buying for the enterprise. Not only is it easier to conduct research with LLMs, but AI’s ability t...
Conversations with MarTech
In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guid...
