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AI isn’t here to kill copywriting. It’s here to expose the lazy ones.
Belinda shares her journey from a decade in IT to building a top career as a freelance copywriter. She talks about her passion for first-impression copy like websites and welcome sequences, and why crafting words that persuade (without manipulation) still lights her up.
We talk about all the good stuff:
1) Why m-dashes, emojis, and exclamation marks aren’t a “sign” of AI (they’re signs you’re human, alive, and know how to keep readers awake).
2) How Belinda walked away from ten years in IT to build a copywriting career that still makes her excited to wake up in the morning.
3) The frameworks (like PAS) that make AI a weapon, not a threat.
4) Why underpricing your work is the fastest way to become irrelevant—AI or not.Belinda’s take is simple: AI isn’t your rival. It’s your writing partner.
Let it do the grunt work (brainstorming, research, editing etc.) so you can do what actually matters: writing words that stick, persuade, and sell.
If you’re a copywriter, marketer, or business owner still side-eyeing AI like it’s an evil nemesis, this conversation might change your mind...
Connect with Belinda at https://copywritematters.com
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