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What if one short video could make strangers trust you fast?
That’s what a brand video does.
In this episode, Emmy award-winning filmmaker turned video marketer Mariana Henninger explains it in plain English.
A brand video is a 2-3 minute clip that sits at the top of your sales funnel and quietly does the work.
People see your face. They hear your voice. They feel your story. In minutes, they think, “I get you. You get me. You know your stuff. I actually like you.”
That’s builds trust more than any words could.
Mariana shows two simple story paths:
1) The Overcome story (you solved the problem you now solve for others)
2) The Passion story (you love the thing and you’re great at it).
She also shares how AI helps more humans finish better videos. Her custom GPTs write a first script, build a shot list, and plan your shoot day, cutting about 70% of the workload while keeping your voice.
You’ll learn where the video lives, how to reuse it across your site, socials, and pitches, and why it opens doors.
Listen Now!
Connect with Mariana here: https://brandmagnetic.com/
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #brandvideo #brandvideoproduction #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
What if your project manager quit tomorrow—could AI replace them?
That’s exactly what marketer and cancer survivor Rachel Minion decided to test.
Instead of rehiring, she rebuilt her whole marketing agency around automation.
She documented everything, mapped every process, and taught AI to handle weekly updates, client reports, and task systems.
The result? A leaner, smoother, calmer team that actually delivers better work.
Rachel keeps it honest: systems aren’t exactly sexy. But clarity and automation = power.
When your business runs on chaos, your people drown.
When you simplify, automate, and give everyone a playbook, you grow.
Rachel also shares how surviving cancer led her to launch a nonprofit that sends chemo care kits to patients across the US.
What began as 20 kits a month turned into 2,000+ all scaled overnight using the same AI systems she built for her agency.
Listen Now!
Connect with Rachel here: https://rockstarrandmoon.com/resources/
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #brandvideo #brandvideoproduction #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
What does “getting leads” actually look like when you’re busy building houses?
Grant Fuellenbach explains his process.
He runs an AI-powered marketing agency for builders and construction companies.
1) First, pick a niche and learn it inside out. Talk to real people. Learn their headaches.
2) Then make tiny tools that fix one problem fast—think calculators, checklists, or a simple guide—and give one away every two weeks.
3) Post it where your people actually hang out (industry forums and online groups, not just random social feeds).
That’s your steady lead machine.
We also talked about how to use AI in your business.
Use it to research smarter, draft faster, and create lead magnet tools.
But be sure to keep a human in the loop for anything customer-facing.
It's not about automating the soul out of your business. It's about knowing who you serve, and saying no when it’s not a fit. That “no” makes room for better "yes's" later.
Listen Now!
Connect with Grant here: https://beyondthebid.co/
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aitools #aipodcast #leadmagnets #marketing #leads
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
What happens when your online identity gets twisted by AI or Google?
Deals fall through. Opportunities vanish. And your personal brand takes a hit.
Jason Barnard, founder of Kalicube talks about how to take control of your brand narrative in the age of AI and Google.
Jason’s story is anything but ordinary. From his days as a musician in Mauritius to running one of the most forward-thinking branding agencies today, his journey proves that human creativity and technology can (and must) work together.
Jason shares his strategy for helping entrepreneurs and businesses claim their identity online, frame it with credibility, and prove it with digital evidence that Google and AI can trust.
We also explore the future of AI-driven shopping, how to qualify leads before a sales call, and why the smartest entrepreneurs are transparent about pricing and target markets.
Today, brand = everything.
The old rules are dead: SEO was about keywords and links; the new search rules are all about "Brand Intelligence". Your success depends on whether AI Assistive Engines (the new recommendation engines) understand, trust, and recommend you as the solution.
Here's what we cover:
1) Why the entire customer journey can now take place in a 15-minute conversation with ChatGPT, leading to a "Perfect Click" (and how to ensure it’s your brand that wins).
2) The Foundational Fix: A simple, powerful three-step process (Claim, Frame, Prove) to reduce "Personal Brand Ambiguity" and prove your credibility to the algorithm gods.
3) Why the world is craving human connection more than ever (myself included!), which is creating an incredible opportunity for people who combine their story with an algorithm strategy.
The challenge to you is this: Google / ChatGPT yourself and your competitors using a simple prompt to see if you are truly "Top of the Algorithm" in your niche.
What results do you get?
Connect with Jason here: https://kalicube.com/guides/
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aiseo #aibranding #personalbrand #aipodcast #chatgpt
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
Construction’s an industry that goes up and down.
And right now? The game’s shifting. Fast. Especially with AI.
Wes Towers is the founder of Uplift 360. He shares what happens when the construction industry starts paying attention to digital marketing — and what role AI plays in it.
Wes and I got into it:
Why construction companies are finally rethinking how they show up online
How to create content that actually sounds human (even if you use tech to make it faster)
The truth about Google and “AI content penalties”
Why brand voice and storytelling matter more than ever
How construction companies are doing content creation from a new angle (filming on-site videos).
Wes has spent years helping construction businesses build stronger brands. His approach is simple: less noise, more strategy.
Listen now!
Connect with Wes here: https://uplift360.com.au/
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Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aiseo #construction #aiinconstruction #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
What if AI could do more than automate tasks — what if it could unlock your mind?
Manuj Aggarwal is a global AI strategist who went from earning $2 a day in a factory to creating cutting-edge AI solutions. He merges technology with meditation and emotions.
AKA using AI to help humans feel their emotions (and become better humans).
Manuj shares how resilience and hard work shaped his journey through suicide and depression.
He's now helping people unlock their subconscious ability using AI.
Whether it's feeling your emotions, making better decisions, or enhancing your overall wellbeing - we cover it in this episode.
Listen now!
Connect with Manuj Aggarwal here: https://manujaggarwal.com
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aiandemotions #emotions #ai #mindset #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
What does AI really mean for creativity and productivity? And how do we avoid drowning in "busyness" and actually get the right things done?
In this episode, I spoke to Steven Puri — technologist, filmmaker, and founder of The Sukha, a platform designed to help people find flow and focus in their daily work.
Steven’s journey from coding at IBM to running creative projects in Hollywood gave him a rare perspective on the tension between logic and imagination.
Today, he’s using that blend to help people work smarter (not harder!).
We get into:
The neuroscience of creativity (and why your best ideas strike in the shower)
Flow states vs busyness — why being busy isn’t the same as being productive
How to use tools like Pomodoro (without making yourself miserable)
The role of joy and energy in work performance
Why community and accountability are secret weapons for focus
Steven shares practical insights on designing workdays that feel better and get better results.
If you’ve ever struggled with distraction, procrastination, or the pressure to “hustle harder,” this episode will shift how you think about productivity in an AI-driven world.
Connect with Steven here: http://www.thesukha.co/media
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #productivity #joy #creativity #aicreativity #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
What if you could create 10 pieces of content in 30 minutes? And actually land leads from TikTok without dancing in your kitchen?
That’s exactly what TJ Robertson is doing — and in this episode, we break down how (I was super curious!).
From walking the dog to generating daily short-form videos, TJ’s content workflow is ruthlessly efficient and powered by AI.
He shares how he uses tools like Descript for super-fast video editing, why TikTok beats every other platform for business leads, and how to nail your hook in the first 3–5 seconds.
We also go deep into the future of search.
Forget “ranking on Google.” TJ predicts traditional search will be obsolete within two years.
Instead, businesses will need to optimise for large language models — think context engineering, structured prompts, and even digital twins that can scale personalised decision-making.
From AI-powered SEO to the spammy ChatGPT tricks you should avoid, this conversation is your crash course in where digital marketing is headed — and how to make sure you don’t get left behind.
If you’re serious about staying ahead in marketing, this episode is a must.
Connect with TJ here: https://tjrobertson.com/
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Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #videoeditingtips #tiktok #aicontentandseo #chatgpt #futureofseo #seo #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
AI can feel like the shiny toy everyone’s racing to grab.
But if you’re not careful, it can turn into another distraction eating up time, trust, and money.
In this episode I spoke to Aarti Anand to unpack the messy, brilliant, and sometimes awkward reality of using AI in business.
Aarti shares how she helps founders cut bottlenecks, automate admin work, and get back 10–15 hours a week without sacrificing their values or work quality.
She breaks down her four-week AI audit, the ROI scoring system she uses to separate busywork from growth levers, and why automation should start with back-end operations—not your customer inbox.
Aarti’s story—from corporate product management to entrepreneurship—is proof that you can use tech to buy back time for what actually matters: freedom, creativity, and the people in your life.
If you’re curious about AI but allergic to all the hype, this episode is for you.
Connect with Aarti here: https://cal.com/aarti-anand82/15min
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aiandseo #aiautomations #ai #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
Is SEO dead in 2025? How do AI content and SEO overlap? What's the best backlink strategy in 2025?
In this episode, we get real about what's working in SEO right now. Forget the “publish more content” advice. Forget trying to be everywhere. That’s how you burn out.
Here’s what we covered:
Why quality backlinks and trust signals are still the backbone of rankings
How AI can help (if your prompts are good!)
Why one page per service/location beats putting everything on one URL
The danger of spreading yourself across every platform instead of focusing on where your audience actually lives
Why SEO is still the long game — and patience is the unfair advantage most people don't have
This isn’t about hacks. It's not about shortcuts. It’s about building real trust with Google (and with your customers).
Connect with Brandon here: https://seooptimizers.com/gift
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aiandseo #aicontentandseo #chatgpt #futureofseo #seo #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
AI-generated pitches are everywhere—and most of them are terrible.
In this episode, we unpackaged the messy, noisy, and sometimes hilarious world of AI-generated marketing.
From annoying LinkedIn outreach to boring sales scripts, we explore what happens when people replace authenticity with automation tries.
Mike shares his take on why human-to-human conversations are becoming more valuable as AI floods the market with generic copy.
We talked about the growing gap between shallow AI-generated content and deep, human-created insights.
And the most important thing of all: having fun. And bringing fun and joy into your business, and into your marketing.
Learn how to use AI to repurpose content without losing your voice, which AI tools actually help, and why thoughtful, targeted marketing always wins.
If you’re curious about the future of AI in marketing, or are just sick of spammy outreach messages, listen now!
Connect with Mike here: https://avenue9.com/tools/
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aiandbusiness #aicontent #aibots #futureofai #ai #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
AI isn’t just a buzzword anymore. And it's not all hype either.
It’s the wrecking ball coming for marketing departments, job boards, and business plans. Ignore it, and you might just be swept away.
Len Ward builds AI-powered marketing stacks. He doesn’t sugarcoat it: AI is coming for some jobs. Coders. Copywriters. Marketers.
AI is coming for the roles where automation is faster and cheaper. But it’s also opening doors for businesses bold enough to adapt.
We talk about:
The jobs AI will steal first (and the ones it won’t touch)
Why human oversight is still needed in finance and consulting
How to build an AI adoption plan before your competitors overtake you
The future of agent-to-agent marketing (bots selling to bots)
Why empathy matters when you’re rolling AI out to your team
We talk about what's happening right now and how to adapt. Businesses that treat AI like “someday” tech are already behind.
Connect with Len here: https://commexis.com/
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Check out Conversion Zoo here: https://conversionzoo.com/
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aiandbusiness #aicontent #aibots #futureofai #ai #aipodcast
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
What if your ChatGPT writing assistant could take care of the small stuff—so you could focus on the big things?
In this episode, Reed Hansen and I talk about why AI agents aren’t just hype—they’re already changing how we live and work.
Reed shares how he’s built custom GPTs to simplify everyday tasks like meal planning, grocery shopping, and logistics for his family.
It’s not just about convenience—it’s a glimpse into how a ChatGPT writing assistant can transform how businesses create content, automate workflows, and scale marketing without losing the human touch.
We also dive into the challenges: where AI agents fall short, why people aren’t ready to be “managed” by AI agents / bots, and how younger generations might adapt to (or even rebel against) AI-driven workplaces.
Plus, Reed shares his learnings from offshore hiring, vibe coding, and why culture often matters more than hard skills when building a team.
If you’re curious about how to actually use AI agents—not just read about them—listen now!
Connect with Reed here: https://marketsurge.io/
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Check out Conversion Zoo here: https://conversionzoo.com/podcast
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #customgpts #chatgpt #futureofai
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
Lots of people get shiny object syndrom when it comes to AI. But it's so much more —it’s a way to completely rewire how your business runs.
Roberto Martinez, the founder of Braven Agency, talks about how AI workflows and AI agents are reshaping the way marketing teams (and entire businesses) operate.
Roberto explains why the companies crossing the $1M mark and aiming for $5M+ can’t just rely on hustle—they need systems.
And AI is a business system on steroids.
From automating repetitive tasks like social content calendars and ad reporting to creating knowledge transfer workflows that onboard new staff in multiple languages, AI is the secret weapon to scaling to 7 and 8-figures.
Roberto insists AI isn’t replacing humans—it’s amplifying their abilities.
He shares exactly how his team uses AI to cut down on time-sucking tasks, improve efficiency, and still deliver high-value, human-driven results to clients.
The conversation goes deep into the role of operations, legal guardrails, and the surprising trend toward more authentic, less-polished content that actually converts.
If you’re a business owner or marketer looking to make AI work for you (without getting lost in the hype), this episode is for you!
Connect with Roberto here: https://bravenagency.com/
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Check out Conversion Zoo here: https://conversionzoo.com/podcast
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt #aiworkflows
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
Small business marketing is a bit like a knife fight.
And AI just handed everyone a sharper blade.
Joel Keith went from running sound for Jack White and Alice Cooper to running killer marketing campaigns that help plumbers, roofers, and local shops compete against large companies.
Joel doesn’t sugarcoat it. He talks about the ugly truth behind client relationships (some months are wins, some months flop, and honesty is the only survival strategy).
He breaks down how his team uses AI for research, writing, and workflows, without losing the human spark that keeps his customers coming back.
You’ll hear why local SEO isn’t dead (it’s evolving fast!), how hub-and-spoke content gets your business found by both Google and AI search, and why putting your entire customer experience on autopilot is a fast way to kill your brand.
This episode is for any small business owner who feels like AI is passing them by.
Catch Joel over at https://aspbranding.com
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Check out Conversion Zoo here: https://conversionzoo.com/podcast
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
AI isn’t here to kill copywriting. It’s here to expose the lazy ones.
Belinda shares her journey from a decade in IT to building a top career as a freelance copywriter. She talks about her passion for first-impression copy like websites and welcome sequences, and why crafting words that persuade (without manipulation) still lights her up.
We talk about all the good stuff:
1) Why m-dashes, emojis, and exclamation marks aren’t a “sign” of AI (they’re signs you’re human, alive, and know how to keep readers awake).
2) How Belinda walked away from ten years in IT to build a copywriting career that still makes her excited to wake up in the morning.
3) The frameworks (like PAS) that make AI a weapon, not a threat.
4) Why underpricing your work is the fastest way to become irrelevant—AI or not.Belinda’s take is simple: AI isn’t your rival. It’s your writing partner.
Let it do the grunt work (brainstorming, research, editing etc.) so you can do what actually matters: writing words that stick, persuade, and sell.
If you’re a copywriter, marketer, or business owner still side-eyeing AI like it’s an evil nemesis, this conversation might change your mind...
Connect with Belinda at https://copywritematters.com
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Check out Conversion Zoo here: https://conversionzoo.com/podcast
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
Anil Yasyerli is a startup-CMO-turned-founder of Brite, the “anti-recruiting agency” that’s helping U.S. startups tap into top-tier marketing talent across Latin America.
What started as an accidental pivot during COVID has turned into a smart hiring strategy — one that combines global talent arbitrage with powerful AI workflows.
Anil explains:
- How AI is reshaping the recruitment game
- Why Latin America is a goldmine for marketing hires
- Overcoming resistance to hiring international talent
- Real-life tools and tactics Brite uses to punch above its weight
Whether you’re scaling a team, looking or a job, or just nerding out on AI like we are, this episode is full of great insights.
Connect with Anil at https://hirebrite.com
Subscribe for more episodes on AI, marketing, and business strategy.
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Check out Conversion Zoo here: https://conversionzoo.com/podcast
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
What do you get when you mix a sharp, creative mind with AI shenanigans? The answer: Christopher Tomkins.
In this episode, we explore the sweet spot between human connection and AI content automation.
Christopher, agency owner and long-time marketer, shares how he’s built a business rooted in empathy, while also embracing AI in strategic, boundary-pushing ways.
From adapting Chris Voss’s negotiation tactics to analyzing client emails with a custom GPT model, Christopher reveals his not-so-secret weapon for better communication: listening with intent.
We talk about AI’s strengths, its limitations, and the danger of letting AI content automations override the magic of human judgment.
We also talk about:
- Creative AI uses in content creation and client service
- Detecting AI-fueled BS (because yes, it’s everywhere)
- Slack over email (and how that changed his agency)
- Why leaders need to resist using AI as a shortcut
- Tips for future-proofing yourself in an AI-saturated world
Whether you’re a marketer, agency owner, or AI-curious entrepreneur, this episode will make you rethink what “strategy” really means in the age of AI automation.
Grab Christopher’s AI Strategy Guide: https://gosalesandmarketing.com/ai-strategy-guide
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Check out Conversion Zoo here: https://conversionzoo.com/podcast
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
Want to know more about ChatGPT marketing and how to use AI for content creation?
Then hit "play".
In this episode, I chatted with Scott Murray.
He's a marketing educator and creator of the STAMP content framework.
Marketing is shifting to a two-way, trust-building conversation.
Forget shouting into the void. Forget pumping out generic content with ChatGPT.
Today’s best marketers are listeners, question-askers, and conversation-starters.
Scott unpacks how consumer expectations are evolving, and why generic, AI-generated content isn’t cutting it anymore.
He explains how brands can stand out by sounding like *real* people and treating marketing like a dialogue — not a monologue.
We dive into Scott’s STAMP framework for creating human-driven content and how marketers can apply it to create messages that actually land with their audience.
You’ll also hear about:
How to use ChatGPT as a creativity sidekick + contributor
What consumers really want from brands in 2025
If your marketing feels stiff or outdated, this episode will shake things up and give you the tools to create content that resonates.
Connect with Scott: scottmurrayonline.com
HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.
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Check out Conversion Zoo here: https://conversionzoo.com/podcast
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aicopywriting #chatgpt
Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/
Tired of boring copy? Same.
This week, I talk to Kelsey Formost, an actress-turned-copywriter and Head of Marketing at Total AI.
We talk about how to write content that’s smart, snappy, and never stale.
Kelsey shares her journey from Hollywood to head of marketing, and reveals her signature approach: Entertainment-First Copywriting.
It’s about focusing on high-converting storytelling that grabs attention fast (like, 0.3 seconds fast).
We cover:
- Why good copy isn’t easy (and why that’s good news for you)
- How to use AI tools like ChatGPT without losing your human spark
- Copy strategies for accountants, builders, and anyone else who wants their content to actually work
- Visual tricks and website tips that boost conversions
- Her secret sauce for messaging research (hint: start with customer reviews)
If you’re a business owner, marketer, or just tired of generic AI blurbs — this one’s for you.
Connect with Kelsey: www.kelseyformost.com
HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.
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Check out Conversion Zoo here: https://conversionzoo.com
Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86
Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aicopywriting #copywriting #chatgpt