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Small business marketing is a bit like a knife fight.
And AI just handed everyone a sharper blade.
Joel Keith went from running sound for Jack White and Alice Cooper to running killer marketing campaigns that help plumbers, roofers, and local shops compete against large companies.
Joel doesn’t sugarcoat it. He talks about the ugly truth behind client relationships (some months are wins, some months flop, and honesty is the only survival strategy).
He breaks down how his team uses AI for research, writing, and workflows, without losing the human spark that keeps his customers coming back.
You’ll hear why local SEO isn’t dead (it’s evolving fast!), how hub-and-spoke content gets your business found by both Google and AI search, and why putting your entire customer experience on autopilot is a fast way to kill your brand.
This episode is for any small business owner who feels like AI is passing them by.
Catch Joel over at https://aspbranding.com
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