Hiring a copywriter can feel like comparing apples to oranges -- one copywriter has a retainer package, another charges by the project, and yet another charges by the hour. Some have sales experience, and some are actually content writers who call themselves copywriters. WHERE DO YOU START? My recommendation --> by listening to this episode! And if you want to hire a copywriter trained in sales psychology, who has written for hundreds of launches, you can reach out to me here.&...

Get to know your copywriter: Hear Sam’s journey from corporate sales to online business, and how she balances working 20-30 hours a week while traveling the world. In this episode, she discusses the experiences and skills that shaped her, including her time at Iowa State University, various sales roles, and her misadventures in travel blogging. In more modern-day notes, Sam elaborates on her unique VIP day process for clients and offers insights into effective copywriting and sale...

In this episode of Copy And, Sam discusses the strategic importance of Calls to Action (CTAs) on sales pages and other marketing materials. As a seasoned copywriter and sales psychology expert, Sam explains what CTAs are, why they matter, and how to craft them effectively for maximum impact. She emphasizes the importance of placing CTAs prominently and making them visually appealing. Sam also provides actionable insights into using verbs and transformational language in CTAs to encourag...

Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down the best practices for above the fold copy so you can write hero copy that hooks your reader, builds trust, and drives action in 40 words or less. Whether you’re writing a sales page, opt-in page, or full website, these above-the-fold tips are essential for making sure your most valuable real estate actual...

Your headlines make or break your sales page. You need to learn how to write scroll-stopping hooks that make navigating your sales page or website efficient for the reader - and make it super easy for them to buy from you! In this episode of Copy And, Sam digs into one of the most powerful parts of any sales page: the headlines. She explains why generic lines like “Introducing…” kill conversions, how to use client language and transformation to create stronger hooks, and shares a real client ...

In this episode of Copy And, Sam kicks off a four-part series on writing high-converting sales pages. For this intro episode, she does an overview of what belongs on a sales page (and what doesn’t), why templates can lead you astray, and how to tailor content length based on your offer’s price point. From $0 freebies to high-ticket services, Sam explains the core structure every page needs and how to adjust for different buyer types—skimmers, fact-finders, and everyone in between....

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for. Resources Mentioned: See the full episode notes hereCopy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)Brand Mess...

Copy and Content are NOT created equal… and it matters, both when writing and hiring out a service provider. In this episode, I break down the key differences, where they overlap, and how to know whether you need a content writer or a copywriter to hit your business goals. Resources mentioned in this episode: Free resource: Opt-In Copy BotConnect with me here: InstagramLinkedInWebsite To view this episode with subtitles, visit my YouTube channel here Nomad Copy Agency writes copy that CON...

In this kickoff episode of Copy And, I (Sam Burmeister) pull back the curtain on how I went from an Iowa kid with a sales internship, to climbing the corporate Tech Sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency. Resources mentioned in this episode: Book: The 4-Hour WorkweekBook: The Challenger SaleConnect with me here: InstagramLinkedInWebsiteTo view this episode with subtitles, visit my YouTube channel here Nomad Copy Agency writes cop...

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for. Resources Mentioned See the full episode notes hereCopy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)Nomad Copy ...

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6 years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells ...