Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.” So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project or retainer. If you want copy that sells (and sounds like you), this episode will save you time, m...