Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists. Connect with Candice Coppola: WebsiteSocial mediaThe Power in Purpose PodcastConnect with Ceels Lockley: WebsiteSocial mediaMap out your free Offer Line UpConnect with Renee Bowen: WebsiteSocial MediaTried & True With a Dash of Woo PodcastConnect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, email...

Thinking about joining Copy On Demand? When you join, you will: Grow your confidence in your copy and your salesLearn what makes great copy while writing it for your own businessConvert more now, and over timeIn this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay, and the biggest wins they've gotten while being a member. Have questions about how to write copy that sounds like you but converts better? Reach out on Instagr...

In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better. You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language into copy that builds trust, connection, and sales. We cover the practical side of collecting feedb...

In this episode, Sam breaks down why everyone is talking about a trust recession… and how to build a trust renaissance inside your brand using human-first, psychology-backed copywriting. If sales feel slower, if people feel more skeptical, or if your audience seems harder to move — this episode shows you exactly how to rebuild trust and increase conversions in a changed marketplace. Helpful Resources: See my services Learn about Copy On Demand (only open 1x/year!)Get on my calendar - if...

Emily Reagan, Shannon Pruitt, and Morgan Specht give their insight into how copy AND design work together -- and how to make it work for your business! You can find Morgan on: Her websiteInstagramLinkedInYou can find Shannon on: Take Shannon's Brand Challenge here. Her websiteInstagramLinkedInYou can find Emily on: Her websiteInstagramLinkedIn Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.” So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project or retainer. If you want copy that sells (and sounds like you), this episode will save you time, m...

Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours a week while traveling the world, and what shaped my approach to sales, copy, and client work along the way. Key Points Covered in This Episode: My background in corporate sales and how it shaped my copywriting skillsHow travel, freelancing, and early ...

In this episode of Copy And, Sam discusses the strategic importance of Calls to Action (CTAs) on sales pages and other marketing materials. As a seasoned copywriter and sales psychology expert, Sam explains what CTAs are, why they matter, and how to craft them effectively for maximum impact. She emphasizes the importance of placing CTAs prominently and making them visually appealing. Sam also provides actionable insights into using verbs and transformational language in CTAs to encourag...

How to Write Sales Pages Part 3 Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less. Whether you’re writing a sales page, opt-in page, or full website, these above the fold tips are essential for making sure your most valuable real esta...

How to Write Sales Pages Part 2 Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying. In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I look. I’ll show you how to write scroll-stopping headlines that guide your reader, highlight tra...

How to Write Sales Pages Part 1 In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages. I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers to high-ticket services, I walk through the core structure every sales page needs and how to write for different buyer types. The goal is simple: write what your audience actually needs to hear. Key Points Covered in This Episode: What elements every high-converting sales ...

If your offer isn’t selling the way you expected, your messaging may be working against you. In this episode of Copy And, I’m breaking down the subtle clarity gaps that show up when you’ve been too deep in your own copy for too long. You’ll learn the most common signs that you’ve lost the plot on your core message (like rambling pitches and endless tweaks) and simple ways to step back and regain clarity. Clear copy beats clever copy every time. Key points covered in this episode: Why of...

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for. Resources Mentioned: See the full episode notes hereCopy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)Brand Mess...

Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one you actually need to hit your business goals (and stop guessing). Key points I cover in this episode: The functional difference between content and copy and why both matterWhat content is designed to do vs. what copy is responsible forHow to decide if you need ...

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for. In this episode, I walk through the core psychology behind writing copy that converts. Key points covered in this episode: How buyer psychology influences every purchasing decisi...

In this kickoff episode of Copy And, I (Sam Burmeister) pull back the curtain on how I went from an Iowa kid with a sales internship, to climbing the corporate Tech Sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency. Resources mentioned in this episode: Book: The 4-Hour WorkweekBook: The Challenger SaleConnect with me here: InstagramLinkedInWebsiteTo view this episode with subtitles, visit my YouTube channel here Nomad Copy Agency writes cop...

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6 years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells ...