How to Write Sales Pages Part 3 Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less. Whether you’re writing a sales page, opt-in page, or full website, these above the fold tips are essential for making sure your most valuable real esta...