Tired of guessing what will work in your marketing? In this episode of Copywriting | Marketing, we break down the mindset and methods of the proactive marketer — one who doesn’t just react to metrics but predicts them through smarter copywriting, product positioning, and lifecycle strategy.
You’ll learn:

• How to move from reactive to proactive marketing thinking
• Ways to design creative engagement campaigns that actually convert
• Proven frameworks for copy testing, message optimization, and retention growth
• How top brands use emotional anchoring and lifecycle insights to stay ahead

If you’re ready to stop guessing and start growing, this is your blueprint. 🎧 Tune in for practical, data-informed lessons that blend copywriting psychology with modern marketing strategy.

Become a supporter of this podcast: https://www.spreaker.com/podcast/copywriting-marketing--2636398/support.

Subscribe to Copywriting | Marketing for weekly breakdowns on how the world’s best marketers craft high-converting campaigns, build retention, and write words that sell. Follow us on GrowNowNow for more resources.

What is AEO and why does it matter in 2025?
In this power-packed 7-minute episode, we break down Answer Engine Optimization—the future of search visibility. With tools like Google SGE, ChatGPT, and voice assistants changing how people find answers, this guide teaches you how to adapt your content, metadata, and strategy to stay relevant.
Whether you're a content creator, marketer, or startup founder, this episode will show you how to structure your content to be the chosen answer in AI-driven search results.
🚀 Learn how to future-proof your brand for the next generation of search.

The discussion is from an Interview with Ethan Smith, CEO of Graphite. It centers on the evolving landscape of search engine optimization (SEO) in the age of AI-powered large language models (LLMs) like ChatGPT. Smith explains that AEO, often called SEO for chatbots, focuses on getting products or services cited and ranked within LLM answers, contrasting it with traditional SEO where a single top-ranked blue link on Google was paramount. Key strategies for AEO success, such as optimizing landing pages, leveraging YouTube and Reddit mentions, and understanding user intent through question research, are explored, alongside the crucial need for experimentation and a shift from purely AI-generated content due to risks of "model collapse" and reduced information diversity.

In this episode, we unlock the 12 battle-tested copywriting and advertising hacks shared by Alex Hormozi, who spends tens of millions of dollars annually on paid advertising. These are the internal rules used to craft ad copy that grabs attention and converts.

Forget generic marketing advice. You'll learn the cheat sheet4 behind compelling copy, including:
•Why your headline is 80% of your advertising dollar and how writing a killer hook can triple your click-through rates. Learn why curiosity is King, different is ideal, and sexy works.
•How to leverage what only YOU can say by focusing on proof over promise, sharing your unique experiences and results that competitors and even AI cannot copy.
•The powerful impact of being specific and calling out who your offer is NOT for to resonate deeply with your ideal customer.
•The simple yet effective hack of always having a "Reason Why" for your calls to action, making people more likely to act.
•How using "Damaging Admissions" builds trust faster than promises by honestly owning your flaws upfront.
•Mastering "Show, Don't Tell" by describing the specific moments and emotional experiences your customers will have, making your copy unique and relatable.
•Why tying benefits to "Status" is a powerful human motivator, and how to frame benefits based on who will give them status (friends, family, rivals, etc.).
•The essential key to making Urgency and Scarcity effective: it must be legitimate.
•How to build "Implied Authority" through proof, longevity, and documenting your results and testimonials.
•The critical importance of the "PS Statement" as one of the most-read parts of your copy, and strategies for using it effectively.
•Why "Clear Calls to Action" are non-negotiable and how fulfilling the outcomes you promise builds influence over time.
•The secret to widespread persuasion: writing at a "Third Grade Reading Level" to remove friction and make your copy effortlessly understood.

This episode distills 14 years of marketing advice in 35 minutes1 into actionable nuggets, providing a mental checklist based on proven, real-world results2. Tune in to get these powerful hacks you can apply immediately to make your copy more compelling and effective.

Watch the actual video here: https://youtu.be/JDR-R--4HhM?si=ky6PUEkbqYK2G4em

Before you set June goals, ask yourself:

What did May teach you about your audience?
What signals did your customers drop that you ignored?

In lifecycle marketing, clarity matters more than speed. This month, focus less on “more campaigns.”
Focus on better reactions to the signals you already have.

Conversion strategies are evolving significantly, moving beyond traditional urgency tactics to embrace a more nuanced understanding of buyer psychology. While urgency based on scarcity and loss aversion was once highly effective, it is now frequently losing its power and can even backfire.

Read the published article here: https://medium.com/p/68eb805c593b

Ready to break into product marketing with zero experience? We dive deep into Adaobi Okonkwo's game-changing YouTube guide that showed us the way.

We unpack what product marketing really means, bringing products to market and communicating their value proposition. From mastering positioning and messaging to nailing competitive analysis, we explore both the technical and soft skills you'll need to succeed.

You can also watch the full YouTube video here: https://youtu.be/ibUV5LSTcBM?si=o2V4aoKXwu52U1yH

Here we (https://www.youtube.com/watch?v=UMdXGjZjpqY) discuss strategies for succeeding in the Nigerian market, emphasizing the importance of understanding market structures, cultural nuances, and consumer behavior. Successful brands achieve a confluence of these three factors, using examples like MTN's telecom dominance and the challenges faced by brands like Lucozade Boost. He highlights the significance of adapting marketing approaches to local contexts, including language and cultural perceptions, and advocates for partnering with local agencies to gain valuable insights. The speaker emphasizes the necessity of moving beyond quantitative data to understand the deeper cultural drivers of consumer choices in Nigeria.

Watch the full video here: https://www.youtube.com/watch?v=UMdXGjZjpqY

#marketing #productmarketing #storytelling

Analysing this book, it provides a structured framework for crafting compelling sales narratives.  It emphasizes helping customers buy rather than simply selling, arguing that buyers are overwhelmed by choices.  

This episode discusses effective customer segmentation strategies for product marketing. We emphasizes understanding customer needs and behaviours to tailor marketing efforts, advocating for a "show, don't tell" approach that demonstrates knowledge of individual customer situations (e.g., electricity bill payment patterns).

We share examples like targeted solar panel marketing based on location-specific energy needs to illustrate how creating solutions that directly address customer problems leads to more effective engagement.

Ultimately, the core message centers on research-driven marketing that prioritizes customer needs and preferences over a generalized sales approach.

This episode draws inspiration from the Hubspot YouTube video on email marketing strategies for beginners. It explains how to get people to open marketing emails and convert them to customers. Here we;

Define the essence of email marketing

Explain why knowing your subscribers is key to successful email marketing

Offer five tips for success, illustrated with real-world examples

To get FREE resources like the list of 394 Email Spam Trigger Words to Avoid and other email marketing guides check out the ORIGINAL YouTube video here: https://www.youtube.com/watch?v=94gHaHKmD4Q

#marketing #emailmarketing #digitalmarketing

Are you frustrated with your marketing efforts? Feeling like you have been doing a lot but not seeing results? Join us as we breakdown Adam Erhart's powerful marketing secrets that can transform your approach. 

Watch the Original YouTube video by Adam Erhart here

Cheers!

Are copywriting “gurus” really helping you, or just taking your money? 🤔


In this episode, we break down CopyThat’s deep dive into the tactics so-called gurus use to scam aspiring copywriters. From overpromising results to recycling the same “secrets,” you’ll learn how to spot red flags and save yourself from the hype.
Listen in for an honest take on where to find real value and how to level up your skills without falling into their traps.


🎧 Based on insights from CopyThat on YouTube
🔗 Watch the original video here: https://www.youtube.com/watch?v=mVWcA793NJU

In this episode of Copywriters' CliffsNotes, we dive into Mike Nardi’s must-watch YouTube course, "Practical Copywriting Course for Beginners [FREE COURSE]". This course is a game-changer for beginners looking to break into the world of copywriting, and we’ve distilled the key takeaways to help you hit the ground running.

Here’s what you’ll learn in this episode:

• How to start your copywriting journey with no prior experience.
• Practical exercises to refine your writing skills.
• Proven strategies to build a thriving side hustle on platforms like Fiverr.

Mike Nardi’s real-world advice is perfect for anyone eager to make money online as a writer. Join us as we break down his invaluable insights and set you up for copywriting success!

Watch the full video here.