Ever notice how you can end a day feeling completely drained but not actually closer to your goals? In this week's episode, Steph gets brutally honest about the sneakiest way capable people avoid their own potential. After working harder in 2025 to simply repeat her 2024 revenue, she realized something profound: her brain had been rewarding the feeling of busyness over meaningful progress. This isn't about shaming yourself for being busy. It's about understanding why magnetism comes fro...

If you've ever felt like you're spinning your wheels, working hard but not making meaningful progress, this episode is going to feel like a lightbulb moment. In this final episode of 2025, Steph shares the pattern she's been seeing with clients: the confusion that comes from skipping the first decision. You're not stuck because you're unmotivated. You're stuck because you haven't defined your direction. This conversation is a must-listen if you've ever thought: "I don't know what to focus on ...

In this episode, Steph shares a conversation that completely shifted her perspective on success. An $8K client told her that seeing Steph sledding in her bathrobe while running a multiple six-figure company was what sold her on working together. Why? Because most of us believe that bigger business means less freedom, more sacrifice, and no time for what matters most. Steph breaks down why this belief is keeping us small. She reveals how growing her business actually made life easier, not hard...

In this episode, Steph breaks down the myth that good content requires perfect conditions and extended time blocks. You'll discover why perfectionism masquerades as overwhelm and keeps you hiding, plus Steph's simple 10-minute content habit that bypasses the perfection circuit entirely. You'll learn: The three-step process that takes content from idea to published in 10 minutesWhy car videos outperform studio content (and what that means for you)The "finish line strategy" to close menta...

In this behind-the-scenes episode, Steph pulls back the curtain on her most recent launch and shares exactly how she packed her virtual room without the usual hustle. While she was literally on a coaching retreat in England, her ads were working around the clock to find new people and fill her stage. This isn't your typical launch story. Steph breaks down her real numbers including her ad spend that brought in 162 new people in her world and over $18,000 in total revenue (and counting)....

In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting. If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit home. Steph breaks down how this anti-coach rhetoric has become an attention strategy that ironically does more harm than the "predators" it claim...

If you want consistent revenue in 2026 but keep hitting the same plateau, this episode is your wake-up call. Steph breaks down the four planning gaps that quietly keep entrepreneurs stuck under their goals — even multi-six-figure business owners who should "know better." These aren't strategy problems or motivation issues. They're architecture problems. You'll hear: Why looking back is essential before planning forward (and what you're missing when you skip this step)The identity work that ma...

At the time of recording, my biggest launch ever wasn’t even over yet—and I couldn’t wait to share the five lessons already shaping how I’ll do business in 2026 and beyond. In this episode, I’m pulling back the curtain on what it really takes to lead, sell, and stay steady when the world feels uncertain. We’re talking about: Why the quiet middle of a launch decides everythingHow belief isn’t fluff—it’s strategyThe danger of reinventing the wheel mid-launchWhat real leadership looks like when ...

In this episode, Steph sits down with Sold Out Group Programs client Mara Eller, a writing coach, book coach, and former English teacher who recently left her 11-year teaching career to run her business full-time. Just weeks after rejoining the mastermind, Mara (@mara.eller on Instagram) went from 1,300 Instagram followers (where she'd been stuck for two years) to over 5,000 — and more importantly, signed three $6K book coaching clients in a single month. Her secret? A Taylor Swift post that ...

In this episode, hear Steph's Launch Double Client Panel! Katelyn, Melody, Melinda & Michael share their successes & stories from their time in the Sold Out Group Programs Mastermind. ______________________ THE SOLD OUT GROUP PROGRAMS MASTERMIND IS OPEN FOR ENROLLMENT: Read all the details & apply right here This 12 month mastermind is designed to help you: ​ ✔️ accelerate your growth with a sales process that brings in 5-6 figures in 5-6 weeks ✔️ create magnetic...

In this episode, Steph sits down with returning Sold Out Group Programs client Brian G. Murphy (@thisisbgm), author of "Love Beyond Monogamy" and certified relationship coach who completely transformed his coaching practice in just two months. After putting client work on pause to write his book, Brian rejoined the mastermind ready to rebuild. But he was starting from scratch - burnt out on sales calls, no sales page, and only one consistent client. With Steph's coffee chat strategy and minds...

Double Your Launch: Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers) [Watch the Replay for a limited time: https://stephcrowder.com/SOGP] In this action-packed replay of Steph's most recent training, you will learn how to: Make Your Offer a “No-Brainer”: Go from forgettable and lost in the sauce to unique messaging that pops. These simple messaging shifts make your offer the obvious choice to your clients, without inventing a...

You’re showing up. You’re posting. You’re doing all the things… and yet it feels like no one’s actually seeing your work. That’s not a content problem... it’s an eyeball problem. In this episode, I’ll show you how to grow your visibility in a way that actually leads to clients, not just followers. You’ll learn the difference between being busy and being seen, and how to get more of the right people paying attention to you. ✨ Sold Out Group Programs opens November 3! Join this round and you’...

You know your program changes lives. You’ve got leads, interest, and great results... but selling still feels uncomfortable. You aren't closing nearly as much as you'd like. You don’t hate selling. You hate awkward, unaligned selling. And you hate not hearing "YES"! In this episode, we’ll fix that. You’ll learn the mindset and rhythm that turn conversions into calm, confident conversations - and start closing sales with ease. ✨ Sold Out Group Programs opens November 3! Join this round ...

So you've got eyeballs and now you're getting views, likes, even DMs… but no one’s actually moving toward working with you. That’s not a sales issue... it’s an interest issue. In this episode, I’ll walk you through the subtle messaging mistakes that make people like your content instead of act on it. You’ll learn how to shift from educational to emotional -- so your ideal clients feel compelled to move toward you. ✨ Sold Out Group Programs opens November 3! When you join this round, ...

Every problem in your business can be traced back to one of three gaps: not enough people seeing you, not enough of them caring, or not enough saying yes. In this kickoff episode of my 4 part "3 Gaps" Mini Series, I’ll help you diagnose which one is keeping you stuck — because once you know which lever to pull, everything in your business makes sense again. If you’re tired of spinning your wheels and ready for consistent, sold-out launches, this episode is your starting point. ✨ Sold Ou...

In this episode, Steph chats with Sold Out Group Programs client Charlotte Ellis Maldari, founder of Kaffeen.co, a UK-based marketing consultancy that helps creative agencies, consultants, and service providers attract clients through authority building. When Charlotte joined the mastermind just three months ago, she was coming off an 18-month dry spell. Despite years of experience and strong offers, she felt like a key piece was missing in her business. Within 90 days, she built a clea...

You don’t need more effort to grow your visibility. You need more creativity. In this episode, Steph explains how to show up on five times the platforms without five times the effort. Most entrepreneurs are trying to outwork their way to momentum, but what actually moves the needle isn’t hustle — it’s learning to think like a creator again. This is part three of The New Rules of Launching series, and it’s all about how to stay in creative flow when it’s time to show up and sell. You’ll learn ...

In this week’s episode, Steph sits down with Sold Out Group Programs client and professional violinist & educator Dr. Renée-Paule Gauthier (@mindoverfinger), who completely turned her group program around in the middle of one of her busiest seasons ever. Renee runs Music Mastery Experience, a group program helping musicians master performance and mindset. Before joining the mastermind, her launches had stalled despite her deep experience and strong client results. With Steph’s ...

In part two of The New Rules of Launching series, Steph is showing you exactly how to plan your entire six-week launch in one sitting (without the stress, chaos, or burnout that most entrepreneurs associate with selling). If you’ve ever wished launching could feel calm, strategic, and even fun, this episode is going to change the way you approach it forever. You’ll learn: ✨ The mindset shift that transforms launching from frantic to flowy ✨ The 4 phases of a high-converting six-week launch (a...