Podcasts now serve every level of the profession, and intentional listening helps professionals grow faster.Accounting InfluencersWith Rob BrownThe accounting podcast world is no longer a niche corner of the internet. It is a sprawling ecosystem of news briefings, exam prep guides, leadership conversations, and tech trend breakdowns. For today’s professionals—from students to senior partners—the shows they follow influence how they think, how they show up, and how they lead.In this episode of Accounting Influencers, host Rob Brown breaks down the types of accounting podcasts in the market today and explains why some help you grow while others simply drain your time.MORE Accounting Influencers with Rob BrownNot all accounting podcasts are built for the same audience. Some exist to help students pass exams. Others help partners stay current on regulatory changes. Some deliver tech deep dives. Others humanize the profession with personal stories.Understanding these differences helps listeners choose wisely and avoid content that feels irrelevant or repetitive.

Collaboration, transparency, and independence drive BeachFleischman’s growth.Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesWhen most people picture a CPA firm CEO, they don’t envision a former marketing director in the big chair.That’s exactly what makes Eric Majchrzak worth listening to.Majchrzak, CEO and Principal of BeachFleischman—Arizona’s largest locally owned CPA firm and a Top 200 firm in the U.S.—has been named multiple times to Accounting Today’s “Top 100 Most Influential People in Accounting” and is an Association for Accounting Marketing Hall of Fame inductee.More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for GrowthMore CPA Trendlines videos and podcasts hereOn Gear Up for Growth, hosted by Capstone Marketing president Jean Caragher, Majchrzak pulls back the curtain on how his growth-minded, marketing-first lens is reshaping BeachFleischman’s strategy, culture, and business model—and what other firms can steal from that playbook. If you’re wrestling with growth, private equity pressure, talent shortages, or AI-driven disruption, this is a conversation you don’t want to miss. 

Use hope to shift stress, strengthen culture, and keep talent.  Know-How KornerWith Donny ShimamotoCenter for Accounting TransformationKnow How Korner, hosted by Donny Shimamoto, aims to translate peer-reviewed findings into practical actions for firms. In a recent episode, Shimamoto interviews Dr. Katelynn Hopson, assistant professor of accounting at Arkansas Tech University, whose dissertation quantifies a deceptively soft concept—hope—and links it to how public accountants experience stress and consider leaving their firms.MORE Know-How KornerHope, in the research literature, is not vague optimism. Psychologist C. R. Snyder frames it as goal-directed cognition comprising agency (“the will”) and pathways (“the ways”). Hopson studies state hope—how hopeful someone is about a specific time frame or event—rather than broad personality-level trait hope. State hope moves; it can be built or eroded by experience and context.“People who have higher levels of hope are more likely to want to stay and less likely to feel burned out,” Hopson explains.

The deduction's previous cap of $10K jumps to $2.5M.Quick Tax TipWith Art WernerCPE TodayIf you thought Section 179 was already generous, buckle up. Tax guru Art Werner is back with a Quick Tax Tip that dives into one of the most business-friendly changes proposed in the “Big, Beautiful Bill” — a massive, permanent expansion of the Section 179 expensing limit to $2.5 million.Click here for more Art WernerThat’s right. The deduction, which once topped out at a modest $10,000 (yes, really), could soon allow businesses to expense up to $2.5 million of qualifying property immediately. According to Werner, this is not just another routine adjustment — this is a seismic change in year-one expensing power.And for the right business? It could be a game-changer.

Fieldguide’s AI rewrites the rules that have held audit back for decades.The DisruptorsWith Liz FarrLike many auditors, Jin Chang didn’t enjoy the manual work. “Why did I get a four-year degree to do this matching exercise between evidence and samples being tested?” he recalls thinking. “Why aren’t machines doing this better and faster?”   So he founded Fieldguide, “the platform I wished I had, and the AI agents that we're building are the AI team members I wish I had to collaborate with.” His mission with FieldGuide is to automate the tedious work that drives talented people away from audit, allowing human practitioners to focus on judgment, strategy, and client relationships so “they have a promising career that I didn't see as attractive back then.” MORE STREAMING: Vanover: 5-Star Firms Don't Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on 'Progress,' Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | As Chang explains, with audit and assurance, “there's this rising set of client demands and expectations.” Clients demand quality assurance at reasonable fees. However, “quality assurance and reasonable fees don't often go hand in hand. They're often opposite levers.” This tension creates what he calls “a downward spiral of burnout,” where junior auditors struggle to deliver quality work within tight budgets. This results in auditors questioning their career choices. Adding to these pressures are uncompetitive salaries and unclear promotion paths. However, Chang views generative and agentic AI as a transformational technology that simultaneously enhances both quality and efficiency. 

The most dangerous day of retirement is a psychological challenge more than a financial one. By Rory Henry CFP®, BFA™For CPA TrendlinesWhen most people think about retirement planning, they picture spreadsheets and savings targets. But as Dan Haylett, author of The Retirement You Didn’t See Coming and host of the Humans vs. Retirement podcast, explains, the real challenge of retirement is not mathematical—it’s psychological. MORE Rory Henry and The Holistic Guide to Wealth ManagementBUY the Holistic Guide to Wealth Management“People focus on the numbers because they think that will solve all their challenges,” Haylett says. “But retirement is a complex human problem. Spreadsheets will not tell us who we are without a business card or what gets us out of bed in the morning.” Haylett distinguishes between “complicated” and “complex” problems. For instance, he says a tax return is complicated but solvable, while retirement is complex—filled with uncertainty, emotion, and shifting identity. That’s a huge distinction, and Haylett argues that advisors who only solve the math side miss the messy human side of the client relationship. Haylett urges advisors to help clients plan beyond their finances – for instance, how they will structure their days in retirement, as well as their relationships and purpose. “Retirement is an emotional human transition,” Haylett says. “It requires people to think about who they are, what they are doing, and how their relationships might change.” 

Success depends on making deliberate choices.It's Not Just the NumbersWith Penny Breslin and Damien GreatheadFor CPA TrendlinesClient Advisory Services (CAS) remain the strongest revenue driver for accounting firms. Yet, building a thriving CAS practice goes far beyond adding bookkeeping or management reporting to your services. Success depends on how you select clients, manage teams, communicate value, and adapt to the realities of technology and outsourcing. MORE Penny Breslin and Damien Greathead | MORE Advisory & Consulting | BUY "It's Not Just the Numbers"In a recent episode of It’s Not Just the Numbers, co-hosts Damien Greathead and Penny Breslin unpack some of the most pressing challenges facing firm owners as they scale CAS. Their conversation highlights practical lessons on team transparency, client selection, vertical specialization, and even how to address the growing role of AI. One of the key questions from listeners was whether firms should share profitability data with their teams. The consensus is that full transparency isn’t always necessary, but clarity around scope and efficiency is critical. Instead of disclosing exact margins, Greathead and Breslin suggest teaching your team what makes a service profitable, and what erodes that profitability.

Smarter, shorter, and more focused podcasts help firm leaders turn listening time into a competitive edge.Accounting InfluencersWith Rob BrownIn today’s crowded attention economy, time is the rarest currency. Every minute you spend consuming content needs to work for you. That’s why accounting leaders are turning to podcasts—not as entertainment, but as a professional advantage.In this episode of Accounting Influencers, host Rob Brown explores how podcasting is evolving and what that means for accountants and firm leaders who want to stay sharp, visible, and ahead of the curve.MORE Accounting Influencers with Rob BrownThe podcast industry is booming—worth an estimated $47 billion globally and projected to triple in the next few years. But as Brown explains, this growth isn’t about quantity; it’s about quality.“The best podcasts,” he says, “cut through the noise. They know who they’re for, and they deliver the goods.”Listeners today average seven podcasts in rotation, but loyalty is increasingly tied to the relevance of the content. The most trusted shows focus on niche audiences and deliver actionable value.Gone are the days of meandering interviews and filler content. The top-performing podcasts are shorter, tighter, and built for multitasking professionals.Brown notes three key shifts redefining the medium.

When you're too tired to lead, step aside.Gear Up for GrowthWith Jean CaragherFor CPA Trendlines“Leaders who realize they’re too tired to keep managing change should recognize that it might be time to transition to somebody who has that energy,” says Carrie Steffen, CEO of the Iowa Society of CPAs, during her appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing. “The longer you hang on when you don’t have the energy for change, the more of a disservice you’re doing, not only to your firm, but to the profession as a whole.”   More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for GrowthMore CPA Trendlines videos and podcasts hereIn addition to highlighting self-awareness as a key leadership skill, Steffen offered valuable insights for CPA firm leaders navigating today’s dynamic environment. In her interview, two major takeaways stood out. 

Price discrimination segments customers by what they value most. Accounting ARC - Student-Led ConversationsWith Harshita MultaniCenter for Accounting TransformationOn Accounting ARC – Student-Led Conversations, host Harshita Multani interviews Ron Baker—author, educator, and sought-after speaker—about price discrimination and the psychology behind everyday pricing. Across coffee shops, hotels, streaming platforms, and movie theaters, Baker says the same principle repeats: value is subjective, so pricing must be, too. MORE Accounting ARC: Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure | CPA Firm Ownership Under Fire | Walking Violation: When Showing Your CPA Gets You in Trouble | Audit Bags to TikTok Tags, Gen Z Talks Success | Students Challenge Accounting's Traditional Career Path | True Grit: Recognizing Struggles That Shape Our Successes |More Admins, Fewer Students, No Plan | What Career Advice Gets Wrong for Gen Z - And How to Fix It | Your Identity is Not a Liability | Burnout, Be Gone: Accounting Needs a Boundary BreakthroughBaker argues that pricing “behaves like art” because people don’t act like predictable particles. The goal is not perfect prediction, but rather constant testing: offering options, observing behavior, and refining strategy. That framing aligns with a growing body of hospitality research that shows how subtle cues—like removing the “$” symbol—change spending patterns. Cornell researchers find diners spend significantly more when menus list numerals without currency signs, a choice many premium venues intentionally make.  

“We didn’t plan to build a 100-person firm. We just wanted to work for ourselves.” Big 4 TransparencyBy Dominic Piscopo, CPAFor CPA TrendlinesWhat does it take to build one of Canada’s fastest-growing cloud accounting firms? In this episode of the Big 4 Transparency, host Dominic Piscopo sits down with Mike Pinkus, co-founder of ConnectCPA and host of the Growth Tales podcast, to unpack the bootstrapped, contrarian story behind ConnectCPA’s rise to over 100 staff and a fully remote, recurring revenue model long before it was trendy. MORE Dominic Piscopo | MORE Private Equity | MORE Pay & CompensationFounded in 2014 by Pinkus and co-founder Lior Zehtser, ConnectCPA was born from a desire for more autonomy - both personally and professionally. “We just wanted to work for ourselves,” Pinkus says. “Everything else was a byproduct.” Yet within a few years, they found themselves leading a national, cloud-native firm with a deep bench of accounting, tax, and finance professionals serving scaling businesses across North America.The firm's early bet on recurring revenue and cloud infrastructure paid off, but the growth came with growing pains. As the client base exploded, the firm took on nearly everything that came through the door until the operational costs caught up. Pinkus openly shares how a lack of data visibility and over-hiring led to margin pressure and process gaps, eventually prompting the firm to hit pause, install time tracking for its accounting team, and rework its client roster toward a more focused ICP. 

Measuring impact—not hours—creates happier teams, better clients, and a stronger profession.The DisruptorsWith Liz FarrWhat will it take to kill the billable hour? Chris Vanover, founder of CPAClub, believes it’s not only “outdated and archaic,” but that today’s age of AI and automation “is a recipe for the death of the billable hour.”   MORE STREAMING: Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on 'Progress,' Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years | Telka: Transform Fear into Fuel | Woodard: Move Past Reports; Deliver Results CPAClub, formerly AuditClub, operates under a different model. As Hervochon explained in his first appearance on The Disruptors, CPAClub operates as a subscription service, where pass holders have access on a monthly or annual basis to a team of highly skilled auditors and accountants. This innovative business model undoubtedly contributed to the firm’s recognition as CalCPA’s Firm of the Year for 2025.  “CPAClub was launched back in 2022 with a mission to try to help improve the profession,” Vanover explains.  “Hours aren't necessarily something you want to buy, because ultimately, I could sell you 40 hours at a certain value per hour, but there's no guarantee that I would actually deliver anything with those hours,” Vanover explains.  

“A knee-jerk pullback can actually increase legal risk."MOVE Like ThisWith Bonnie Buol RuszczykFor CPA TrendlinesIn a climate where diversity, equity, and inclusion (DEI) programs have become political flashpoints, employment attorney Aislinn Sroczynski of Royer Cooper Cohen Braunfeld joins host Bonnie Buol Ruszczyk on MOVE Like This to unpack the facts behind the fear. The result is a grounded, no-nonsense discussion on how firms can remain inclusive, compliant, and confident—without compromising their values.MORE MOVEDespite the noise, Sroczynski reminds us that the legal foundation of DEI hasn’t budged. Title VII, the ADA, the ADEA, and the Equal Pay Act still form the bedrock of U.S. anti-discrimination law. “What’s changed,” she explains, “is the level of scrutiny.”That means employers should revisit—not rewrite—their programs to ensure they focus on fairness regardless of protected characteristics, not because of them.

"If they’re consistently uncooperative, they’re not a good CAS client, no matter how much they pay.”  It's Not Just the NumbersWith Penny Breslin and Damien GreatheadFor CPA TrendlinesIn the world of client accounting and advisory services (CAS), most firms focus on building internal teams, refining processes, and adopting the right technology. Yet, one crucial element often gets overlooked: the client. In a recent episode of It’s Not Just the Numbers, co-hosts Damien Greathead and Penny Breslin explore why clients must be treated as integral members of the team, and what happens when firms fail to define the client’s role in the process. Their conversation, drawn from decades of working with accounting firms around the world, provides a blueprint for CPAs and firm owners aiming to elevate their CAS practices. MORE Penny Breslin and Damien Greathead | MORE Advisory & Consulting | BUY "It's Not Just the Numbers"Traditionally, accountants position clients as recipients of a service; for example, the client would deliver documents once a year, and the firm would produce a tax return. That transactional model doesn’t work in CAS, says Breslin. 

Automation isn’t replacing accountants—it’s exposing who can’t evolve.Accounting InfluencersWith Rob BrownArtificial intelligence isn’t a future disruptor—it’s already embedded in accounting. The profession’s survival depends on how quickly firms adapt.“The robots are coming—scratch that—they’re already here,” says Accounting Influencers host Rob Brown. “AI literacy isn’t optional anymore. If you’re treating AI as tomorrow’s problem, you’re already behind the curve.”The latest episode explores the seismic impact of automation on accounting and the urgent need for firms to transform their skills, strategies, and structures.MORE Accounting Influencers with Rob BrownCiting a McKinsey report, Brown notes that nearly 80% of organizations already use AI in at least one core function. “It’s pervasive now,” he says. “Reconciliation, data entry, transaction classification—AI eats those jobs for breakfast.”A 2023 OpenAI study even found that automation could impact nearly all tasks performed by accountants and auditors. Yet, surprisingly, the accounting job market hasn’t collapsed. “Two years into the generative AI journey, most jobs haven’t vanished,” Brown observes. “The danger isn’t robots replacing humans—it’s humans who fail to leverage robots being replaced by those who do.”

Growth doesn’t always mean moving on—it can mean moving deeper.Gear Up for GrowthWith Jean CaragherFor CPA Trendlines“I love Smith + Howard, and I loved marketing, but I didn’t think I was the person for that role anymore,” says Julie Barnes, chief of staff of Smith + Howard, during her appearance on Gear Up for Growth, powered by CPA Trendlines, and hosted by Jean Caragher of Capstone Marketing. “I didn’t want to leave; I wanted to do something different. I wanted to be valuable to the firm and create value in whatever role I landed in.” More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for GrowthMore CPA Trendlines videos and podcasts hereBarnes shares how her 30-year journey at the firm has evolved through initiative, transparency, and a culture that supports growth from within. Her story offers two powerful takeaways for professionals in accounting firms.

Leaders tie AI to real workflows, not wish lists, and adoption follows. Accounting ARCWith Liz Mason, Byron Patrick, and Donny ShimamotoCenter for Accounting TransformationAccounting leaders are accelerating AI deployment across tax, audit, and advisory—but three accounting veterans and hosts of Accounting ARC argue the difference between adoption and shelfware comes down to focus, guardrails, and relentless training. On the latest episode, hosts Liz Mason, CPA; Byron Patrick, CPA.CITP, CGMA; and Donny Shimamoto, CPA.CITP, CGMA; dissect how large firms are approaching Microsoft Copilot and adjacent tools. They agree that leaders should start now, but do so strategically. MORE Accounting ARC: Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure | CPA Firm Ownership Under Fire | Walking Violation: When Showing Your CPA Gets You in Trouble | Audit Bags to TikTok Tags, Gen Z Talks Success | Students Challenge Accounting's Traditional Career Path | True Grit: Recognizing Struggles That Shape Our Successes |More Admins, Fewer Students, No Plan | What Career Advice Gets Wrong for Gen Z - And How to Fix It | Your Identity is Not a Liability | Burnout, Be Gone: Accounting Needs a Boundary BreakthroughPatrick, CEO of VERIFYiQ and co-founder and educator at TB Academy, opens with a caution that resonates across enterprise tech cycles: many organizations feel pressured to adopt generative AI without clearly defining expected outcomes. He urges leaders to ask what success specifically looks like, whether that is fewer review points, faster cycle times on close, or reduced audit adjustments. 

Key changes to Sections 168 and 179 offer fresh opportunities for strategic deductions.Quick Tax TipWith Art WernerCPE TodayIn the latest Quick Tax Tip episode, tax expert Art Werner dives into one of the most talked-about provisions in the new tax bill: the restoration of 100% bonus depreciation.“Under the Tax Cuts and Jobs Act, bonus depreciation started to phase down from 100% to zero,” Werner explains. “For 2025, it was set at 40%. But this new bill retroactively restores 100% bonus depreciation — starting Jan. 20, 2025 — and keeps it that way through the end of 2029.”Click here for more Art WernerThat January date, Werner notes, is significant: “It happens to be Inauguration Day. So it seems the new administration is ushering in a new era for business expensing.”The move reverses years of gradual cutbacks and offers businesses renewed incentive to invest in equipment and property. According to Werner, this means tax practitioners can breathe easier — at least for now.

In the age of AI, conversations, not calculations, will define the future of the profession.The DisruptorsWith Liz FarrEd Kless believes accountants can do much more than monitor the numbers. Together with Ron Baker, their latest venture, Threshold, is a community that aims to support professionals in facilitating transformations in their customers. As Kless explains, transformations occur when someone makes lasting changes in one or more of the domains of human flourishing.  MORE STREAMING: Whitman: Build Culture on 'Progress,' Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years | Telka: Transform Fear into Fuel “The purpose of business is to promote human flourishing. Profit is the result of a business. And there's nothing wrong with that,” Kless says. “I think profit is good, but it's the result. It's not the purpose.” Drawing from Benjamin Franklin and economist Russ Roberts, Kless explains that human flourishing has four domains: making people healthier, wealthier, wiser, or helping them live with more purpose.  When accountants work with customers across these four domains, they are not merely providing accounting services but are also facilitating transformations. In a recent episode of The Disruptors, Ron Baker explained Joe Pine’s model for economic value, which Pine described in his earlier book, “The Experience Economy.” In this model, transformations are the most valuable of economic offerings. 

A new generation of borrowers is emerging—and advisors need to be ready to serve them.By Rory Henry CFP®, BFA™For CPA TrendlinesStudent loan debt is not just a problem for young professionals anymore. It is a challenge that increasingly touches families, near-retirees, and even retirees. With more than $1.8 trillion in federal student loan debt across 42.5  million borrowers, the issue is too significant for CPAs and financial advisors to overlook because more and more of their clients are directly affected.MORE Rory Henry and The Holistic Guide to Wealth ManagementBUY the Holistic Guide to Wealth ManagementOn the latest episode of Holistic Guide to Wealth Management, Alex Bottom, CEO of Finology, and Ryan Galiotto, CFP®, CSLP®, founder of the Student Loan Help Network, discuss how new legislation, shifting demographics, and growing demand for guidance are reshaping this area of planning.“Student loan planning is essentially looking at a client’s full financial picture and helping them find the fastest and cheapest way to eliminate that debt,” Galiotto explains. “[Student loan] debt is a massive issue within our country right now, and it is only going to get bigger.”