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Creating A Thriving Hypnotherapy Business
Ali Hollands Hook
46 episodes
4 hours ago
A podcast for new and experienced hypnotherapists looking to flourish in practice and stay in business. Being a hypnotherapist is rewarding and tough. I’m Ali Hollands Hook; I’ve been a solution focused hypnotherapist for over a decade, teach hypnotherapy and I’m a hypnotherapy supervisor. I started this podcast for you, because I was fed up with seeing amazing hypnotherapists, many of whom I’d trained, stumble and give up. My dream for you is to make a hypnotherapy business that sustains you and a practice you can be proud of.
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All content for Creating A Thriving Hypnotherapy Business is the property of Ali Hollands Hook and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for new and experienced hypnotherapists looking to flourish in practice and stay in business. Being a hypnotherapist is rewarding and tough. I’m Ali Hollands Hook; I’ve been a solution focused hypnotherapist for over a decade, teach hypnotherapy and I’m a hypnotherapy supervisor. I started this podcast for you, because I was fed up with seeing amazing hypnotherapists, many of whom I’d trained, stumble and give up. My dream for you is to make a hypnotherapy business that sustains you and a practice you can be proud of.
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Health & Fitness
Episodes (20/46)
Creating A Thriving Hypnotherapy Business
45 Business Q and A: networking, burnout and referrals

Welcome to the co-hosted Business Surgery Q&A Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges.

Katie Churms, who you may know from a previous episode talking about her transition from ⁠⁠teaching to hypnotherapy⁠⁠. That episode was hugely popular and has helped spur many teachers on to thinking about a way to carry on making an impact without burning themselves to pieces in the process!

As business mentors Katie and I are limited in the time we have to support people, so – for  as long as I can keep her, Katie is going to pop into the podcast every couple of weeks, to help answer your most important hypnotherapy business questions and talk to the challenges many of us have. Listen in today as we start answering your most important questions.


If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all.

As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted. I figure, if I can do this, given well - me, I know you can too!


In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved.

You can join the private  ⁠⁠⁠Facebook community⁠⁠⁠ for qualified and current student hypnotherapists. If you're already a member - get involved.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your hosts

Ali is a clinical ⁠⁠⁠solution focused hypnotherapist and psychotherapist ⁠⁠⁠of over a decade. She ⁠⁠⁠lectures⁠⁠⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠⁠⁠here⁠⁠

Katie is a clinical solution focused hypnotherapist with a busy practice, ⁠⁠Songbird Hypnotherapy⁠⁠, supporting a wide variety of clients. She trained with CPHT and lectures for them at ⁠⁠CPHT in Aberystwyth ⁠⁠ and is a ⁠⁠business coach and mentor⁠⁠

Show more...
2 years ago
55 minutes 15 seconds

Creating A Thriving Hypnotherapy Business
44 Business Q&A with Katie Churms

Welcome to the co-hosted Business Surgery Q&A Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges.

Katie Churms, who you may know from a previous episode talking about her transition from ⁠teaching to hypnotherapy⁠. That episode was hugely popular and has helped spur many teachers on to thinking about a way to carry on making an impact without burning themselves to pieces in the process!

As business mentors Katie and I are limited in the time we have to support people, so – for  as long as I can keep her, Katie is going to pop into the podcast every couple of weeks, to help answer your most important hypnotherapy business questions and talk to the challenges many of us have. Listen in today as we start answering your most important questions.


If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all.

As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted. I figure, if I can do this, given well - me, I know you can too!


In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved.

You can join the private  ⁠⁠Facebook community⁠⁠ for qualified and current student hypnotherapists. If you're already a member - get involved.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your hosts

Ali is a clinical ⁠⁠solution focused hypnotherapist and psychotherapist ⁠⁠of over a decade. She ⁠⁠lectures⁠⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠⁠here⁠

Katie is a clinical solution focused hypnotherapist with a busy practice, ⁠Songbird Hypnotherapy⁠, supporting a wide variety of clients. She trained with CPHT and lectures for them at ⁠CPHT in Aberystwyth ⁠ and is a ⁠business coach and mentor⁠

Show more...
2 years ago
42 minutes 6 seconds

Creating A Thriving Hypnotherapy Business
43 Business mentor Q&A with co-host Katie Churms

Welcome to the first co-hosted episode of Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges.

Welcome to my co-host, Katie Churms, who you may know from a previous episode talking about her transition from teaching to hypnotherapy. That episode was hugely popular and has helped spur many teachers on to thinking about a way to carry on making an impact without burning themselves to pieces in the process!

As business mentors Katie and I are limited in the time we have to support people, so – for  as long as I can keep her, Katie is going to pop into the podcast every couple of weeks, to help answer your most important hypnotherapy business questions and talk to the challenges many of us have. Listen in today as we start answering your most important questions.


If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all.

As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted. I figure, if I can do this, given well - me, I know you can too!


In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved.

You can join the private  ⁠Facebook community⁠ for qualified and current student hypnotherapists. If you're already a member - get involved.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your hosts

Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠here

Katie is a clinical solution focused hypnotherapist with a busy practice, Songbird Hypnotherapy, supporting a wide variety of clients. She trained with CPHT and lectures for them at CPHT in Aberystwyth and is a business coach and mentor

Show more...
2 years ago
39 minutes 3 seconds

Creating A Thriving Hypnotherapy Business
42 Public Speaking as Marketing

How do you feel about Public Speaking?

Do you do any public speaking?

If you do, what do you get from giving talks?

Do you get paid for talking to groups?

Would you like to create an income stream from speaking to organisations and groups?

Personally - I ADORE public speaking. I would do a talk every day of the week happily. I know that lots of interesting things come about from the times I do talks to the public and organisations. Not always immediately but hey, I'm in it for the long haul.

Today on the podcast I talk about why you might want to do talks and get out there public speaking...plus I have 2 bits of very exciting news!


If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all.

As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted by watching reruns of Buffy The Vampire Slayer. But I figure, if I can do this, given well - me, I know you can too!


In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved.

You can join the private  ⁠Facebook community⁠ for qualified and current student hypnotherapists. If you're already a member - get involved.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠here


Show more...
2 years ago
17 minutes 53 seconds

Creating A Thriving Hypnotherapy Business
41 What's the hardest part of running a hypnotherapy business?

I asked a question, what's the hardest part of running a business, in the community group last week and the response was brilliant - so good in fact I had to talk a little bit more about the brilliant points you all brought up.

A little bit of a mess up on my part though - I used names and then realised that was breaking confidentiality of the group. This means the editing is a bit clunky in places. My apologies. I know you don't listen forthe production value but still...

If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way this is your podcast. This is a community podcast; why not check out the Facebook community - a place you can go for support, solace and celebration with other hypnotherapists and therapists. It is a safe, welcoming and encouraging space for us all.

As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted by watching reruns of Buffy The Vampire Slayer. But I figure, if I can do this, given well - me, I know you can too!


In the community: Every Monday you’ll see the morning accountability call out, and every Sunday the end of week celebrations. Holding yourself gently to account and celebrating your wins helps move the needle week by week in the direction of your goals, vision and dream hypnotherapy business. Join in next time you see the post and make a habit of choosing where you’ll focus your attention each week.  I look forward to seeing you get involved.

You can join the private  ⁠Facebook community⁠ for qualified and current student hypnotherapists. If you're already a member - get involved.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠here

Show more...
2 years ago
39 minutes 46 seconds

Creating A Thriving Hypnotherapy Business
40 Gaining traction

Traction. What does that word mean to you, because to me it means I’m starting to see the fruits of my labours. It doesn’t mean success exactly, but it does mean things are starting to get going.

Traction is what happens when all your hard works begins to pay off and it is a great place to be. Le's get into it...but before we do...

If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that!

As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It’s neither pretty nor polished, but it is true. Don’t expect this to go to plan, I don’t!  Think diary of a CEO but with more chaos, more naps and easily distracted by different places I could go swimming. But I figure, if I can do this, given well - me, I know you can too!

Let's go!


In other news...what are you planning to achieve this week?  

Get a little accountability in your hypnotherapy business by putting the things you're going to be accountable for achieving into the Thriving community 'Incite to Action' post every Monday. You can join the private  ⁠Facebook community⁠ for qualified and current student hypnotherapists. If you're already a member - get involved.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision or mentoring ⁠here


Show more...
2 years ago
18 minutes 18 seconds

Creating A Thriving Hypnotherapy Business
39 Content anchors and Chat gpt

Catch up with me as I talk about content anchors (I know...I'm getting the lingo) and also explore the rocky territory of ai content writing.


If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that!

As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It is not insta-pretty, but it is true. Don’t expect this to go to plan, I don’t!  If I can do this, given how flawed I am as a quote unquote business owner, I know you can too!

Because this is a real time account (I literally record this every Monday or Tuesday for that week) you can keep up with what I’m doing and how I’m managing that week and see how the process unfolds and refolds itself. I don’t think of business as a straight line affair – as well as ups and downs it has twists, turns and the odd very fast U-turn!  I want you to see, hear and feel how I am and know that it is safe, normal and to be expected to be a bit all over the place at times. What I really want you to know in your heart of hearts is that it won’t stop you having the business you want.

Let's go!


In other news...what are you planning to achieve this week?  

Get a little accountability in your hypnotherapy business by putting the things you're going to be accountable for achieving into the Thriving community 'Incite to Action' post every Monday. I'll be doing the same. You can join the private and ⁠Facebook community⁠ for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work and celebrate what you've achieved this week too.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision ⁠here

Show more...
2 years ago
20 minutes 30 seconds

Creating A Thriving Hypnotherapy Business
38 Stay flexible and build business momentum

Catch up with me as I talk about the need to stay flexible, learning to hack my own brain and building business momentum in my hypnotherapy business.

If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that!

As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It is not insta-pretty, but it is true. Don’t expect this to go to plan, I don’t!  If I can do this, given how flawed I am as a quote unquote business owner, I know you can too!

Because this is a real time account (I literally record this every Monday or Tuesday for that week) you can keep up with what I’m doing and how I’m managing that week and see how the process unfolds and refolds itself. I don’t think of business as a straight line affair – as well as ups and downs it has twists, turns and the odd very fast U-turn!  I want you to see, hear and feel how I am and know that it is safe, normal and to be expected to be a bit all over the place at times. What I really want you to know in your heart of hearts is that it won’t stop you having the business you want.

Let's go!


In other news...what are you planning to achieve this week?  

Get a little accountability in your hypnotherapy business by putting the things you're going to be accountable for achieving into the Thriving community 'Incite to Action' post every Monday. I'll be doing the same. You can join the private and ⁠Facebook community⁠ for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work and celebrate what you've achieved this week too.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision ⁠here

Show more...
2 years ago
17 minutes 50 seconds

Creating A Thriving Hypnotherapy Business
37 Public Speaking, Networking and Core Principles

Catch up with me as I talk about going networking, public speaking and some core principles of running your hypnotherapy business.

If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that!


As your wing woman it’s my job to show you a truthful account of running a business so that you’re never caught out and will feel capable of managing the natural waves of being a business owner. It is not insta-pretty, but it is true. Don’t expect this to go to plan, I don’t!  If I can do this, given how flawed I am as a quote unquote business owner, I know you can too!

 

Because this is a real time account (I literally record this every Monday or Tuesday for that week) you can keep up with what I’m doing and how I’m managing that week and see how the process unfolds and refolds itself. I don’t think of business as a straight line affair – as well as ups and downs it has twists, turns and the odd very fast U-turn!  I want you to see, hear and feel how I am and know that it is safe, normal and to be expected to be a bit all over the place at times. What I really want you to know in your heart of hearts is that it won’t stop you having the business you want.

Let's go!


In other news...what are you planning to achieve this week?  

Get a little accountability in your hypnotherapy business by putting the things you're going to be accountable for achieving into the Thriving community 'Incite to Action' post every Monday. I'll be doing the same. You can join the private and ⁠Facebook community⁠ for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work and celebrate what you've achieved this week too.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision ⁠here

Show more...
2 years ago
19 minutes 54 seconds

Creating A Thriving Hypnotherapy Business
36 content pillars and SEO

Building a hypnotherapy business can be hard but you don't have to do it alone. Season 3 is my weekly account of what I'm doing to help me rebrand and regrow my hypnotherapy business from scratch, but with over a decade of experience behind me.


This week I am playing catch up after a week off. My schedule is off and I'm finding it hard to keep on track, but I still managed to have a very productive first meeting about SEO. I will keep you very closely updated on this subject.


I'm also starting to think about long term planning, creation and scheduling for my social media in an effort to communicate more effectively with my preferred clients.


Listen in for a quick boost to your week and your business.


In other news...what are you planning to achieve this week?  

Get a little accountability in your hypnotherapy business by putting the things you're going to be accountable for achieving into the Thriving community 'Incite to Action' post every Monday. I'll be doing the same. You can join the private and ⁠Facebook community⁠ for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work and celebrate what you've achieved this week too.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical ⁠solution focused hypnotherapist and psychotherapist ⁠of over a decade. She ⁠lectures⁠ in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision ⁠here⁠



Show more...
2 years ago
13 minutes 49 seconds

Creating A Thriving Hypnotherapy Business
35 Have a dependable business

I read a post by one of my favourite business authors, Mike Michalowicz, who wrote Profit First. The post said ‘If your business depends on you, you don’t have a dependable business’.

I felt attacked, I felt angry and I desperately wanted to reject his view. But the thing is, he's right. What does that mean for us as therapists, who's very business rests on the work we do one to one in real time? What can we do about it? How can we still be successful?

Let's get into it on today's episode.


If you're part of the community - what are you planning to achieve this week?  

Play along live by putting the things you're going to be accountable for achieving in the Thriving community and pop in again on Friday afternoon to let us know how you got on. I'll be doing the same. You can join the private and Facebook community that's just for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical solution focused hypnotherapist and psychotherapist of over a decade. She lectures in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision here




 

Show more...
2 years ago
19 minutes 50 seconds

Creating A Thriving Hypnotherapy Business
34 I don't have enough clients

Does NOT having enough clients mean your business is failing...maybe not. This week we delve into the metrics and mindset of client numbers.

"Whilst I would rather do this as a job, than anything else in the entire world not every day or week or even month as a hypnotherapist is going to be your favourite. I genuinely believe running a business is the best personal development you’ll ever get! Which means sometimes it’s going to be awesome, fulfilling and clients will be spilling out in the street squealing your praises. Other times it will be frustrating, uncomfortable or even dull even, for one reason or another."

Listen to the rest...

What are you planning to achieve this week?  

Play along live by putting the things you're going to be accountable for achieving in the Thriving community and pop in again on Friday afternoon to let us know how you got on. I'll be doing the same. You can join the private and Facebook community that's just for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical solution focused hypnotherapist and psychotherapist of over a decade. She lectures in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision here


Show more...
2 years ago
17 minutes 14 seconds

Creating A Thriving Hypnotherapy Business
33 From Vision to Plan

Having a vision for your business is incredibly important - it motivates , inspires and clarifies why you get up every day. However, without a plan attached to it, what you have is a nice daydream. We need the vision to set the direction and the plan to help us get there.


I talk about

Sustainability vs consistency

Calibrating yourself so you can plan how much work and how long things will take to achieve. How to build in success.

What it takes to turn a vision into a plan (obvs)

Play along live by putting the things you're going to be accountable for achieving in the Thriving community and pop in again on Friday afternoon to let us know how you got on. I'll be doing the same. You can join the private and Facebook community that's just for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical solution focused hypnotherapist and psychotherapist of over a decade. She lectures in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision here

Show more...
2 years ago
21 minutes 15 seconds

Creating A Thriving Hypnotherapy Business
32 - starting again, from experience

Come with me as I rebuild my hypnotherapy business and my brand from the ground up; not from scratch but from experience. Not a very positive intro to the third series, or a series about having a thriving hypnotherapy business, but wait - it get's better.


Lots of things have changed for me and the world in the last couple of years and this has led to me to where I am now, with a hypnotherapy business that looks anything like I want it to. Rather than rebuild this behind the scenes and pretend everything is awesome I thought we could do something more useful and real; I could take you with me. I'm not going to show you just the before and after pictures - we're going to get into it, real time.


I've given myself 4(ish) months to get me back on track. Each week I'll be telling you what I'm planning to do for the week and then at the end of each week you can head over the to Thriving Hypnotherapy Business community and find out how I got on.


This week I'm delving into the mindset of rebuilding and what it takes to stay positive and solution focused when you have a negative Nigel in your head.


I talk about creating tangible financial goals and how I focus on them.


I'm revisiting the business vision workshop I created delivered this year to walk my talk


And last, but incredibly important, I'm asking you for some Friday afternoon accountability. You can join the private and Facebook community that's just for qualified and current student hypnotherapists. I go live every Friday to update you about the result of this week's work.

It's great to be with you as you create a thriving hypnotherapy business.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical solution focused hypnotherapist and psychotherapist of over a decade. She lectures in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision here


Show more...
2 years ago
21 minutes 18 seconds

Creating A Thriving Hypnotherapy Business
31 Brand Photography with Rebecca Lisney

And just like that season 2 hits finale with the epic human that is Rebecca Lisney of Lilith Body Positive Photography.

Brand photography is one of the necessary evils of running a business, but how do you know what to have done and who to use? This episode introduces the concept, how to get the best out of it and I get to introduce you to Becky.

Becky runs Lilith Body Positive Photography, which is not your usual photography business. Becky is most often seen taking pictures of quite naked people, often in nature. She does this to help them find a better relationship with their body and images of themselves. She and her team are really quite brilliant.

Why Becky for the podcast? I know many people struggle with having their photograph taken, even if it's just a headshot. So who better than someone who can get you to love your naked self - a headshot will be easy after that!

To check out Becky's work, connect with her on Instagram

LISTEN UNTIL THE END FOR A SNEAK PEAK OF SEASON 3

p.s. I had to make Becky promise not to slip into one of the many (and scarily accurate) impersonations she does...it was a close run thing


You can join the private and Facebook community that's just for qualified and current student hypnotherapists. It's a lovely place; go there for inspiration, accountability and advice.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical solution focused hypnotherapist and psychotherapist of over a decade. She lectures in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision here


Show more...
2 years ago
51 minutes 34 seconds

Creating A Thriving Hypnotherapy Business
30 Synergy between Businesses with Lesley Edwards

Lesley Edwards runs a successful and thriving hypnotherapy Practice from her home in Cambridgeshire. However, Calmer Life Hypnotherapy is not the only way Lesley helps people reach goals and achieve calm; she is also a very experienced Slimming World consultant of many years.

In today's episode we talk about how these two businesses support one another as well as delving into Lesley's work as a Samaritan volunteer, BBC radio appearances and getting nominated for awards. In an easy going chat we learn about Lesley's uncanny knack of knowing just what to say, supermarket networking and the joys and challenges of being a helping professional!

I highly recommend you connect with Lesley on the Calmer Life Hypnotherapy website, or over on Facebook


You can join the private and Facebook community that's just for qualified and current student hypnotherapists. It's a lovely place; go there for inspiration, accountability and advice.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical solution focused hypnotherapist and psychotherapist of over a decade. She lectures in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision here



Show more...
2 years ago
50 minutes 18 seconds

Creating A Thriving Hypnotherapy Business
29 The Value of a Virtual Assistance

Cassie Evans is a virtual assistant (VA)...which means she is the person you can hand over those essential tasks that make your business a success but take you away from the thing only you can do. Having a VA is the ultimate delegation high!

In this episode we delve into what a VA does, different types of VA, how to look for a great VA, how to get the best out of the experience and how to be a great client. Having a VA can be like having another member of your team if you get it really right and it's a bit like finding the right therapist - you need to be a good fit, because when you are - magic happens.

Cassie works particularly with online business owners helping them create structure, process and supports them with tasks that range from business card design to content writing to file management. I highly recommend you connect with her. You can find her here:

Website: https://www.cevansvirtualassistant.co.uk/

Instagram: https://www.instagram.com/c.evansva/

Facebook Page: https://www.facebook.com/c.evansva

Facebook Profile: https://www.facebook.com/cassieevansva

LinkedIn: https://www.linkedin.com/in/cevansva/


You can join the private and Facebook community that's just for qualified and current student hypnotherapists. It's a lovely place; go there for inspiration, accountability and advice.

Stay awesome and let's go change the world.

Much love

⁠⁠Ali x⁠⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

About your host

Ali is a clinical solution focused hypnotherapist and psychotherapist of over a decade. She lectures in solution focused hypnotherapy and is a clinical supervisor. You can enquire about online one to one supervision here

Show more...
2 years ago
34 minutes 39 seconds

Creating A Thriving Hypnotherapy Business
28 Police Inspector to Full Time Hypnotherapist with Benn Baker-Pollard

Benn Baker Pollard grew up dreaming of joining the police. In record time, Ben went from a quite village upbringing to a challenging London borough; rising to Police Inspector.

Dealing with the daily challenges and threats began to impact negatively, which led Benn to explore a career break and hypnotherapy. After training with CPHT he now works full time as a clinical solution focused hypnotherapist in Kent and is beginning the next part of his hypnotherapy career; training other people to become hypnotherapists.


This is an honest conversation which touches on the brutal pressures our Police services experience as well as the challenges going from a highly structured environment to self employment and what to do when you work from home and have a dog. It's got it all!


I highly recommend you connect with Benn - Inspired To Change Sittingbourne.


Remember, you can join the private and Facebook community here ⁠FaceBook Group⁠ (just for qualified and current student hypnotherapists). It's a lovely place - go there for inspiration, accountability and advice.

Stay awesome and let's go change the world.

Much love

⁠Ali x⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.




Show more...
2 years ago
1 hour 15 minutes 20 seconds

Creating A Thriving Hypnotherapy Business
27 Connect through story telling with Sonya and Julie

Sonya Whittam and Julie Firth are the beating heart of Story 22, a full-service marketing agency that uses the StoryBrand framework to make every aspect of marketing clear and compelling so their clients marketing stands out. With over half a century of industry knowledge and experience between them and a knack for getting to getting to the core of what connects clients and customers.

In this episode we focus on storytelling, Storybrand method and tangent off into business and marketing as a whole. Listening to Julie and Sonya is like listening to two halves of one brain, which might explain their success.

The book we spoke about is Building A storyBrand by Donald Miller and if you check him out online you'll find tons of great video content to bring the process to life.

To connect with Story22 (and see how it's done) check out their website https://www.story22.co.uk which has lots of goodies and free services including a website review.

Remember, you can join the private and Facebook community here ⁠FaceBook Group⁠ (just for qualified and current student hypnotherapists). It's a lovely place - go there for inspiration, accountability and advice.

Stay awesome and let's go change the world.

Much love

⁠Ali x⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.

P.p.s. first threesome on the podcast. Went will, expect more. ;-)

Show more...
2 years ago
46 minutes 54 seconds

Creating A Thriving Hypnotherapy Business
26 Reproducing Success with Andy Charles Hypnotherapy

Andy Charles is already a very successful business owner, but last time he was in start up mode faxes were a thing. His new venture, Andy Charles Hypnotherapy is just a couple of years old and this baby has very different needs, but as Andy says

"A business is a business - just the tools and the culture have changed."

As ever, we talk about the highs and lows of running a hypnotherapy business, the surprises of a new industry, together with the changing challenges of starting up in business and transferable knowledge. Expect notes of working with men, generational change and honouring difference. It's got it all ;-)


Connect with Andy via his website Andy Charles Hypnotherapy


Remember, you can join the private and Facebook community here ⁠FaceBook Group⁠ (just for qualified and current student hypnotherapists). It's a lovely place - go there for inspiration, accountability and advice.

Stay awesome and let's go change the world.

Much love

⁠Ali x⁠ (your wing-woman)

P.s. If you enjoyed the podcast remember to rate, review and share the podcast, so we can reach more hypnotherapists really make the world a better, brighter, happier place to live.



Show more...
2 years ago
45 minutes 6 seconds

Creating A Thriving Hypnotherapy Business
A podcast for new and experienced hypnotherapists looking to flourish in practice and stay in business. Being a hypnotherapist is rewarding and tough. I’m Ali Hollands Hook; I’ve been a solution focused hypnotherapist for over a decade, teach hypnotherapy and I’m a hypnotherapy supervisor. I started this podcast for you, because I was fed up with seeing amazing hypnotherapists, many of whom I’d trained, stumble and give up. My dream for you is to make a hypnotherapy business that sustains you and a practice you can be proud of.