What if the biggest opportunity in real estate video marketing wasn’t a new trend or tool, but simply more women stepping forward, owning their voice, and getting on camera with confidence?
Video is no longer optional. It’s one of the most powerful ways to build trust, tell stories, and connect with your community. But for many women in real estate, hitting record still feels confronting. In this episode, we unpack why that is—and how to overcome it.
I sit down with Nicole Kelly from Presence, fresh off the stage at Complete Leader, to dive deeper into the message she shared: encouraging more women to step up, speak up, and show up—both on stage and on video.
Nicole shares her own journey of starting to create more piece-to-camera content, why so many women still hesitate with video, and how we can change that by simplifying the process and focusing on authentic storytelling.
“Women sell real estate really well… but there needs to be more of us on video, telling the story about the property and leading with trust.” — Nicole Kelly
We explore:
Why so many women avoid video—and how to build confidence
How to approach video like you’re “FaceTiming your nan”
Why women are often more trusted by clients and how video amplifies that
The role of storytelling in real estate and who is best positioned to tell it
Nicole’s challenge to women in the industry to get on more stages
How small steps—selfies, short clips, casual videos—build long-term confidence
Why the future of real estate marketing needs more female voices
Nicole also shares what she believes the industry needs next: more women leading conversations, more authenticity on camera, and more agents using video to truly connect with their market.