What if real estate marketing wasn’t about chasing viral views or flashy promotion, but about building trust over time through genuine relationships and clear communication?
In this episode of Creativity That Converts, we sit down with Jason Partridge in Port Macquarie to talk about leadership, community, and how video can quietly become one of the most powerful tools in a real estate business, especially when it’s used to educate and support clients rather than sell to them.
Jason is widely known as one of those rare people in real estate that everyone speaks highly of. A true relationship-first operator, he shares how his business has grown by focusing on client care, property management, and long-term value rather than short-term wins.
“Property management is a long game. We’re building relationships so that when the time comes, there’s no question who they’ll choose to sell with.” — Jason Partridge
We explore:
Why strong industry networks and communities like Complete Leader matter more as businesses grow
How video can work quietly behind the scenes to educate clients and reduce friction
Why client-focused video often outperforms public-facing promotional content
How simple, one-to-one videos can speed up decisions and build trust instantly
The role of video in property management workflows and client peace of mind
Why providing information before clients ask for it is a competitive advantage
How consistency and strategy matter more than production perfection
Jason also shares real-world examples of using video for legislative updates, routine inspections, vendor communication, and onboarding, showing how video can become part of a seamless customer journey rather than a marketing afterthought.
This episode is a reminder that the most effective content often isn’t the loudest. It’s the content that makes clients feel informed, safe, and confident that they’re in the right hands.
What if your real estate marketing wasn’t just about polished scripts or high-production visuals, but about showing people the real, human version of you?
In this episode of Creativity That Converts, we dive into authenticity, relatability, and why the agents who are winning right now are the ones willing to show who they really are on camera. Gone are the days when perfectly staged content was enough. Today, people want real conversations, real emotions, and real humans.
I chat with Lisa Dixon, one of the most genuine and resilient agents I’ve worked with. Lisa has built a strong personal brand by embracing video, taking creative risks, and being open about the real stories behind the properties she sells. Her willingness to show vulnerability, talk about difficult topics, and stay true to who she is has been a major driver of her success.
“There’s less and less these days that are that authentic self. You have to be you. You have to be real.” — Lisa Dixon
We explore:
Why authenticity outperforms AI-generated, over-produced content
How Lisa uses video to strengthen relationships and build trust
Why emotional storytelling works better than property-only scripts
How lifestyle, location, and personal context elevate real estate videos
The power of talking about tough topics buyers and sellers actually face
Why profile videos and lifestyle content matter more than ever
How showing your real personality becomes your biggest differentiator
Lisa also shares how leaning into human connection has changed her business, improved her visibility, and helped her grow a stronger personal brand that clients genuinely relate to.
#CreativityThatConverts #RealEstateMarketing #VideoMarketing #AuthenticBranding #ClintRanse
What if the biggest opportunity in real estate video marketing wasn’t a new trend or tool, but simply more women stepping forward, owning their voice, and getting on camera with confidence?
Video is no longer optional. It’s one of the most powerful ways to build trust, tell stories, and connect with your community. But for many women in real estate, hitting record still feels confronting. In this episode, we unpack why that is—and how to overcome it.
I sit down with Nicole Kelly from Presence, fresh off the stage at Complete Leader, to dive deeper into the message she shared: encouraging more women to step up, speak up, and show up—both on stage and on video.
Nicole shares her own journey of starting to create more piece-to-camera content, why so many women still hesitate with video, and how we can change that by simplifying the process and focusing on authentic storytelling.
“Women sell real estate really well… but there needs to be more of us on video, telling the story about the property and leading with trust.” — Nicole Kelly
We explore:
Why so many women avoid video—and how to build confidence
How to approach video like you’re “FaceTiming your nan”
Why women are often more trusted by clients and how video amplifies that
The role of storytelling in real estate and who is best positioned to tell it
Nicole’s challenge to women in the industry to get on more stages
How small steps—selfies, short clips, casual videos—build long-term confidence
Why the future of real estate marketing needs more female voices
Nicole also shares what she believes the industry needs next: more women leading conversations, more authenticity on camera, and more agents using video to truly connect with their market.
What if your real estate marketing wasn’t just about flashy property photos or trying to get attention, but instead about creating videos that truly tell the story, connect with buyers, and position your team as experts?
Video is no longer optional. We live in a screen-first world where attention is short and competition is high. Simply posting content without strategy may get eyeballs, but it won’t convert. If your video marketing has been sitting on your “should probably do it one day” list, this episode will show you how to use it strategically to educate, engage, and inspire your audience.
I chat with Chris Henry, Principal at River Realty, who shares insights from pioneering video marketing in real estate. Chris explains how to create videos that go beyond showcasing a property—they tell a story, capture emotion, and highlight lifestyle, helping clients connect with the homes and the people behind them.
“When you’re shooting video, you’re documenting moments that can shape your business and connect people to properties in ways photos never can.” — Chris Henry
We explore:
How Chris discovered the power of video marketing and why storytelling matters more than flashy production.
The shift from overproduced property videos to authentic, interview-style content that resonates with audiences.
How capturing staff and vendor stories can provide insights into your business and strengthen client relationships.
The importance of training agents to be confident in front of the camera and observant in capturing what really matters.
Systems Chris uses to maintain high-quality video production while producing 15–20 property videos a month.
How genuine storytelling in video helps connect the right buyers to the right properties.
Lessons learned about balancing creativity, efficiency, and authenticity in real estate marketing.
Chris also shares examples of River Realty videos that went beyond property marketing, demonstrating how content can document real experiences, capture emotion, and ultimately drive results.
What if your real estate marketing wasn’t just about getting attention but about creating content that connects, converts, and stands out in a sea of sameness?
In this episode, we explore how agents can combine creativity, data, and technology to elevate their marketing. From brand identity to AI-driven insights, Troy McLennan shares what’s working (and what’s not) when it comes to building awareness and trust online.
I chat with Troy McLennan, Director of Envoque Property, who’s known for one of the most eye-catching real estate rebrands in the industry. Troy talks about the power of user awareness, content design, and how to use video, AI, and social strategy to stand out without losing authenticity.
We explore:
How boutique brands are leading the way in creative marketing
Why simple visual psychology still matters when it comes to stopping the scroll
How to balance brand awareness with content that actually converts
The real role of AI in marketing — research vs. automation
Why understanding your audience is still your biggest advantage
How conversational content will shape the future of SEO and discovery
What agents can do now to future-proof their brand in the AI era
Troy also shares practical insights on how agents can use video, storytelling, and audience strategy to attract the right clients, strengthen their brand, and stay human in a world moving faster than ever.
What if your real estate marketing wasn’t just about creating content for attention, but about building trust, connection, and long-term influence?
In this episode, we explore how authenticity, speed, and structure can help agents stand out in a crowded digital space. From user-generated content to AI-powered tools, the rules of engagement are changing — and the agents who adapt fastest are the ones who win.
I chat with Mark Kentwell, founder of PRD Presence and host of The Flow Zone Podcast, who shares his approach to creating meaningful content that not only attracts attention but holds it. He talks about how to communicate value in a way that feels genuine, strategic, and scalable for every agent or brand.
“It’s more important than ever to be authentically yourself so that you can find a tribe of people who resonate with you and build trust — because once that trust is there, everything else becomes a natural continuation.”
— Mark Kentwell
We explore:
Why authentic, unfiltered content is outperforming overproduced videos
How to create structure and rhythm in your content without losing your personality
The shift from attention to retention and why connection matters most
How AI and conversational search are transforming real estate marketing
Why niching your brand creates more opportunities, not fewer
The importance of speed and consistency in today’s content environment
How to turn your expertise into content that educates and converts
Mark also shares examples from agents who are leading the way in content-driven growth, showing how strategic video marketing can elevate your brand, generate leads, and strengthen client relationships.
Are we focusing too much on sales in real estate marketing while overlooking the backbone of the business—property management? In this episode of Creativity That Converts, I chat with Dee Martin, Director and Licensee in Charge at River, and head of their property management team.
Dee shares her passion for property management, the challenges her team faces, and how smart video marketing can support their work, build trust with landlords and tenants, and create long-term relationships. Whether you’re a property manager, agency leader, or part of a real estate team, this episode highlights why showcasing property management isn’t just nice to have—it’s essential for long-term business success.
🎧 Listen to the full episode here: [Insert link]
Key Takeaways / Show Notes:
Why property management is often overlooked in marketing and why that needs to change
The daily challenges property managers face, from tricky tenants to high expectations from landlords
How personal profiles and video marketing help showcase the role and impact of property managers
Practical video touchpoints for tenants and landlords to build trust and transparency
Using video to save time and create a library of resources for FAQs
The importance of consistency and polish in marketing without overextending budgets
“Property management is the backbone of your business. It’s the consistency that drives long-term success, and the people in this team deserve recognition for the resilience and expertise they bring every day.” – Dee Martin
Season 3 of Creativity That Converts has officially arrived!
In this episode, Clint Ranse sits down with real estate educator and leader Lee Woodward to unpack why being seen isn’t enough—and how the true power of video lies in being understood.
If your content gets views but doesn’t lead to real connections or conversions, this conversation will change the way you approach video marketing.
💡 What you’ll learn:
• Why being understood matters more than being seen
• How educational videos can save time and improve client communication
• The difference between ego content and info content
• Real examples of agents and property managers using video to convert
🎧 Listen now and discover how to create videos that don’t just attract attention—they convert.
#CreativityThatConverts #RealEstateMarketing #VideoMarketing #PropertyManagement #LeeWoodward
Consistency is what turns all the strategies we’ve covered this season into results that last. In this finale, Clint Ranse explains how batching content allows you to stay visible, relevant, and trusted — even during your busiest months.
Whether you’re posting on social, creating videos, or writing blogs, this episode gives you the framework to show up consistently and build trust with your audience.
“If your AI tools are making you sound like every other agent, you’re using them wrong.”
In Episode 5 of Creativity That Converts, Clint Ranse dives into how to use AI as your assistant, not your replacement.
Discover how to:
✅ Speed up research, drafting, and outlining
✅ Avoid sounding like a cookie-cutter template
✅ Keep your voice, insights, and trust at the core
Listen to AI That Amplifies: Staying Human in a Digital World now.
“If your social media is getting attention but your search content is a ghost town, you’re building a bridge to nowhere.”
In this episode, Clint Ranse dives into the exact strategies agents can use to connect social content with search content — turning short-term engagement into long-term trust and authority. Learn how to create teasers for social, link them to in-depth videos, and build a content rhythm that positions you as the go-to expert.
🔗 Download the Social-to-Search Content Map: Social-to-Search Content Map
If you’re not answering your clients’ questions online, someone else is — and they’re getting the call instead of you.
In Episode 3, Clint Ranse dives into the power of search and why answering the questions buyers and sellers are asking online can position you as the trusted expert before the listing presentation even begins. From Google to AI tools like ChatGPT, discover how to create clear, helpful, human answers that win clients.
Learn:
Why answering questions is the fastest way to build authority and trust
The top questions buyers and sellers are searching for right now
How to make your content evergreen and continually valuable
A simple 4-step method to create search-winning answers
How to use AI effectively without losing your personal voice
Bonus Resource: Download 50 Video Ideas for Real Estate Agents — ready-to-use prompts based on the exact questions clients are Googling. Perfect for turning your answers into trust-building content.
Weekly Challenge: Pick one client question, record a short video answering it, and share it across YouTube, social media, and your website. Watch how this builds engagement and positions you as the go-to agent.
Don’t miss Episode 4 — we’ll show you how to link your social media attention to deeper, searchable content so every click has somewhere to go.
Getting the click is just the beginning — the real game starts when curiosity turns into consideration. In this episode, Clint Ranse unpacks how agents can bridge the gap between social attention and search trust. You’ll discover:
Why your digital footprint is the dealbreaker after someone clicks.
The three essentials you must have in place: a complete bio page (with profile video), fresh reviews, and consistency across platforms.
How AI tools like ChatGPT and Perplexity are reshaping how clients choose agents.
Plus, Clint shares a powerful self-audit exercise to help you see exactly how clients find (and judge) you online.
If Episode 1 was about sparking curiosity, Episode 2 is all about securing trust.
We’re back with Season 2! 🚀
In this episode, Clint Ranse shares a simple, repeatable 2-step system that turns any topic into a video that hooks attention, keeps people watching, and positions you as the clear choice — before you’ve even walked into a listing presentation.
Learn how to:
✅ Create six different types of scroll-stopping hooks
✅ Build a script structure that feels natural and engaging
✅ Deliver value in under 30 seconds while earning trust
If you’ve ever stared at the camera not knowing what to say, this episode will give you a framework you can use immediately to start creating videos that actually work.
In this final episode of Season One, Clint breaks down why your YouTube video library isn’t just a content dump — it’s your most underrated marketing tool.
From building trust while you sleep, to saving hours each week by sending helpful, pre-recorded videos, Clint shares real-world examples of how agents are turning their library into a 24/7 resource that converts viewers into clients.
You’ll learn:
✅ Why YouTube videos are evergreen gold✅ How playlists can answer questions before clients even ask✅ Simple ways to get your videos actually watched✅ How to save time and still show up personally
🎯 Plus: A sneak peek at what’s coming in Season Two, launching August 28 — packed with scroll-stopping content tips for your summer social media strategy.
Ready to build a video library that works as hard as you do?
Book your free strategy call here.
Turning Viewers into Clients with Clear Calls to Action
You’ve got the content. People are watching. But are they taking the next step?
In this episode, Clint breaks down how to turn passive viewers into active clients by using clear, confident calls to action — without sounding pushy or salesy.
You’ll learn:
✅ The 3 types of CTAs every agent should use✅ Where to place your CTAs for maximum impact✅ Real-life examples you can swipe for your own videos✅ How to sound natural and still guide people to act
If you’ve ever finished a video and thought, “That was great… now what?” — this episode is for you.
🎯 Bonus: Hear a shameless (but effective) CTA example from Clint himself.
💬 Got ideas for Season 2? Drop us a message — we’d love to hear from you!
—
🔗 Ready to level up your video strategy?
Book your free strategy call here → Strategy Call
#CreativityThatConverts #VideoMarketing #RealEstateMarketing #CallsToAction #MyVideoProducer
In this episode, Clint dives into one of the most powerful tools for growing your business as a real estate agent — your personal brand. And not just any personal brand — one that's built and reinforced through the power of video.
He shares how showing up consistently (even with just your phone) can make a huge impact, and why your presence on camera matters more than perfection.
Why your personal brand is more than just a logo or slogan
The five-part formula for a compelling profile video
Where to use your video for maximum impact
Other video types that build trust and connection (educational, community, testimonials)
How to stay consistent without reinventing the wheel
A pep talk if you're camera-shy — and why you’re more ready than you think
“A good profile video is your digital handshake. It’s your chance to say, ‘Here’s who I am. Here’s how I can help. And here’s why I care.’”
🎥 Want help creating your own profile video? Book a strategy call here
🔗 Explore more content and templates via our Links Page
In this episode, Clint dives into how to get your videos seen — not just filmed.
Because here’s the truth: a great video that no one watches won’t bring in leads. That’s where smart, simple optimization comes in. No fluff, no algorithms — just practical ways to make your videos work harder for you.
You’ll learn:
✅ How to write titles that match exactly what people search✅ What to include in your descriptions (and what to skip)✅ The right way to use tags — without keyword stuffing✅ Why thumbnails are your “scroll-stopper”✅ The power of playlists for building trust over time
🎥 Shoutout to:
Cohen Handler QLD – for turning a leasing win (at a GYG drive-thru!) into scroll-stopping video content that tells a bigger story
🎁 Free ResourceWant more reach without making more videos?
Grab Clint’s 25 Real Estate Video Ideas — a free guide to help you plan videos that attract and convert.👉 Free Resources
Subscribe so you don’t miss what’s actually working in real estate video — minus the noise.
📍 Learn more at myvideoproducer.com.au
In this episode, Clint dives into how to create video content that doesn’t just tick a box — but actually connects with clients.
It’s not about being flashy. It’s about being clear, real, and helpful — and showing people why you’re the agent they can trust. Whether you’re awkward on camera or just not sure where to start, this one breaks it down without the fluff.
You’ll hear:
The 3 types of videos every agent should have
How to sound like yourself (instead of a walking brochure)
The “Rule of Three” for keeping your message sharp
Simple filming & editing tips that won’t eat your weekend
Where to share your videos so they actually get seen
🎥 Plus shoutouts to:
Andrew Duck from Lifestyle Commercial – bringing much-needed clarity to commercial
Blac Property Group – proving that humour can be clever without being cringey
🎁 Free Resource Need help coming up with content? Grab Clint’s 25 Real Estate Video Ideas — a free guide to help you plan videos that build trust and win attention. 👉 Check it here!
Subscribe so you don’t miss what’s working in real estate video right now — minus the noise.
📍 Learn more at myvideoproducer.com.au
In this first episode of Creativity That Converts, Clint kicks things off with a real-world look at what’s working right now in real estate video marketing — from standout reels and rising trends to the power of showing up on camera.
Then we dive into the main topic: how to use YouTube to turn curious clicks on your listings into genuine client connections.
We cover:
Why property portals are just the start of your funnel
How YouTube builds trust while you sleep
The simple strategy behind playlists, thumbnails, and tags
What to link in your listings to keep buyers watching
And why your face and voice matter more than ever
This isn’t about chasing views — it’s about building visibility and relationships at scale.
🎁 Free Resource
Grab Clint’s list of 25 YouTube Video Ideas for Real Estate Agents – practical, proven content that actually works.
Mentioned in this episode:
Shannon Gillette’s standout team reel
Studio 910’s next-level listing style
Jayden Nipperess and the power of just getting on camera
Behind the scenes with Matt Steinwede & Lee Woodward filming the Ultimate Real Estate Sales Program
📲 Subscribe to hear what’s actually working in video right now — minus the fluff.
🎥 Learn more at myvideoproducer.com.au