What if your real estate marketing wasn’t just about flashy property photos or trying to get attention, but instead about creating videos that truly tell the story, connect with buyers, and position your team as experts?
Video is no longer optional. We live in a screen-first world where attention is short and competition is high. Simply posting content without strategy may get eyeballs, but it won’t convert. If your video marketing has been sitting on your “should probably do it one day” list, this episode will show you how to use it strategically to educate, engage, and inspire your audience.
I chat with Chris Henry, Principal at River Realty, who shares insights from pioneering video marketing in real estate. Chris explains how to create videos that go beyond showcasing a property—they tell a story, capture emotion, and highlight lifestyle, helping clients connect with the homes and the people behind them.
“When you’re shooting video, you’re documenting moments that can shape your business and connect people to properties in ways photos never can.” — Chris Henry
We explore:
How Chris discovered the power of video marketing and why storytelling matters more than flashy production.
The shift from overproduced property videos to authentic, interview-style content that resonates with audiences.
How capturing staff and vendor stories can provide insights into your business and strengthen client relationships.
The importance of training agents to be confident in front of the camera and observant in capturing what really matters.
Systems Chris uses to maintain high-quality video production while producing 15–20 property videos a month.
How genuine storytelling in video helps connect the right buyers to the right properties.
Lessons learned about balancing creativity, efficiency, and authenticity in real estate marketing.
Chris also shares examples of River Realty videos that went beyond property marketing, demonstrating how content can document real experiences, capture emotion, and ultimately drive results.