AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
The Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy.
In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history of the broadcast, and whether creators will finally get their moment on the red carpet.
We discuss:
-- Why the Oscars left ABC for YouTube
-- Instagram Reels coming to your living room TV
-- Our biggest predictions for the creator economy in 2026
-- New creator programs from Home Depot and Markiplier’s movie debut
00:00 Intro & 6th Anniversary Survey
01:09 Hanukkah Sweatshirts & Hannah Hart
02:57 Tyler Oakley & VidCon Story
05:35 Breaking News: Oscars Move to YouTube
08:24 The History of Oscars Distribution
12:49 Will Creators Take Over the Oscars?
16:15 YouTube VP’s Statement
17:22 Instagram Reels on Amazon Fire TV
20:40 Prediction: Brand Spend in 2026
22:51 Prediction: Media M&A Madness
24:10 Upload: Home Depot’s "Crew of Doers"
25:07 Upload: Markiplier’s Iron Lung Movie
26:00 2025 Sign Off
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurvey
Check out Jon’s new venture: https://www.boring-stuff.com/
In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes.
What you’ll learn:
00:00 Intro & Common Tax Mistakes
01:58 Mariah Carey's $3 Million Season
04:07 6th Anniversary Survey
05:32 Netflix vs. Paramount: The Bidding War
09:10 Foreign Funding & Regulatory Hurdles
12:12 Australia Bans Social Media for Under 16s
16:10 Can They Actually Enforce the Ban?
18:09 Impact on Marginalized Communities
21:33 Interview: Jon Youshaei Joins
22:42 What is "Boring Stuff"?
25:36 Why Traditional Accountants Fail Creators
30:20 Education vs. Execution
33:01 Scaling a Service Business Slowly
36:44 MrBeast Pivots to Storytelling
38:50 WNBA Cards Explode on Whatnot
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Today we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.
The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s.
Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams.
Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
00:00 6 Years & The Audience Survey
01:09 Intro: Party Hopping in NYC
03:07 Dancing With The Stars Embraces Creators
05:19 The Alex Cooper x ABC Partnership
07:34 Why Broadcast Needs Creators (The Numbers)
12:44 Sponsor: Viral Nation
13:12 Spotify Wrapped for Creator
14:40 YouTube Recap & Personality Types
16:56 Sam Gutelle on Twitch's 2025 Stats
18:17 Why Athletes Are Taking Over Twitch
23:44 The Shift in Sports Fandom
28:11 Download: MKBHD Shuts Down Panels
30:14 Lessons for Creator-Founders
31:48 Upload: MrBeast Partners with Rockefeller
Thanks for Viral Nation for partnering with us for this video.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.
What you’ll learn:
-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.
-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.
-- Screens in Schools: The debate over EdTech and declining test scores.
00:00 We need your help! (Survey)
01:09 Thanksgiving Turkeys & Spatchcocking
04:08 Are screens ruining education?
10:06 Intro to Rich Bloom & Viral Nation
11:14 $37 Billion Creator Ad Spend
16:50 Interview: Rich Bloom from Tubi
17:35 Creating "Rabbit Holes of Fandom"
22:31 Tubi’s Deal Structures for Creators
25:24 Exclusive Shows & Creative Freedom
28:07 The Fox & Super Bowl Connection
31:58 Is Tubi competing with YouTube?
37:33 Acquiring Creator Libraries
42:58 Upload: Investing in Taylor Cannon
46:39 Upload: Agentio Raises $40M
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.
In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.
What you’ll learn:
-- How TikTok is building an "aspirational funnel" for podcasters
-- Why TikTok Shop's $19B in sales is terrifying eBay
-- The new Visa & Karat AI tools that analyze brand deals for creators
-- How creators like Alex Earle and Emma Chamberlain are changing media
00:00 Intro & Creator Upload Survey
01:09 The Rise of "Christmas Creep"
04:19 Are Creators Driving Christmas Creep?
05:22 Special Thanks to Viral Nation
06:15 TikTok & iHeartMedia Podcast Deal
08:35 Why This Deal is Smart for TikTok
11:17 Strategy: Scale vs. Curation
14:08 TikTok: Distribution to Production
16:10 Threads & Netflix Join Podcast Push
18:41 Thesis: TV is a Path to Podcasting
19:42 Dancing With the Stars Podcast
21:45 Upload: Visa & Karat AI Tools
24:26 Upload: TikTok Shop vs. eBay
25:32 Outro
Thanks for Viral Nation for partnering with us for this video.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: bit.ly/creatoruploadsurveyMeta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube.In this episode:-- Meta vs. YouTube: The $50B monetization fight-- Inside Whaler's pencil factory turned creator hub-- Why Netflix is licensing iHeart podcasts-- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video.00:00 Creator Upload Audience Survey01:09 Inside the Lighthouse Brooklyn Opening03:59 Whaler's Creator Hub Model07:08 Advertising Legends: Haggerty & Droga11:29 Why This Hub Might Actually Work14:20 Thanks to Viral Nation14:41 Meta Earnings: Reels $50B Run Rate18:21 The Creator "Uprising" Over Rev Share20:28 YouTube Earnings: Shorts vs. Long-Form23:20 Netflix's Podcast Exclusivity Play26:43 Netflix and "Background Content"28:47 Upload: TikTok's New Award Show30:51 Upload: Canon's $100k Creator Contest31:31 Lauren's Selfie Stick Pitch34:08 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work.What you'll learn:-- Mark Rober's strategy for building a 100-person company.-- The AI audio tool that creates studio-quality sound anywhere.-- How to edit YouTube Shorts inside the new Premiere Mobile app.-- Why creative freedom is more important than ever for creators.If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode!00:00 Live From Adobe MAX!01:01 Adobe's ChatGPT Integration01:45 The New Adobe x YouTube Partnership04:09 YouTube's New TV Experience07:48 Welcome Mark Rober!08:40 Is AI Cheating for Creators?12:25 Building the Mark Rober Business16:51 Mark Rober's $55M Secret Project23:53 Welcome Cleo Abram!26:12 Why I Left Vox31:20 AI Tools Lower The Barrier37:24 Welcome Adobe's Mike Polner!39:31 Adobe's Top 3 New Tools44:27 What is "Responsible AI"?52:06 Upload: Steven Bartlett's Big RaiseCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you’ll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly getting paid to watch old game shows? In this episode, you'll learn:- How creators are now monetizing classic TV shows.- The secret world of content clipping that made Joe Rogan a household name.- MrBeast's next big move into the financial services industry.- How creators can turn their influence into long-term equity.00:00 Guest Co-Host Phil Ranta Intro
01:03 Inside the Creator IQ Conference
03:19 Is AI a Tool or a Threat?
06:33 Gaggl: Get Paid to Watch TV
13:50 Creators Rebooting Classic Game Shows
18:09 The "Clipping" Economy Explained
21:02 Why MrBeast Launched a Clipping Company
23:45 Is MrBeast Starting a Bank?
26:57 Phil Ranta on Stealth Talent
Creator Upload is your creator economy podcast, created by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the creator economy. They discuss Instagram's exclusive new "Rings" awards, major algorithm updates from Facebook and X that give users more control, and a powerful new AI-driven podcasting tool from the creator of "Diary of a CEO".In this episode, you’ll learn about:-- Instagram's new "Rings" awards for cultural catalysts.-- First impressions of OpenAI's new AI video app, Sora.-- How Facebook's algorithm will prioritize new content.-- MrBeast's and Casey Neistat's concerns about AI video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro: Live from VidSummit01:17 What is VidSummit?02:37 The Value of Creator Conferences06:09 Instagram Launches "Rings" Awards11:07 How Instagram's Award is Different13:14 Facebook's Algorithm Gives Users Control14:46 X is Building a "Purely AI" Algorithm17:36 First Look: OpenAI's Sora App21:22 MrBeast & Casey Neistat on AI Video24:57 UPLOAD: A New AI Podcasting Tool28:45 UPLOAD: Discord's Ads Are Working30:25 Outro and CreditsFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild "TikTok Night" on Dancing with the Stars. Was it a brilliant marketing move or a two-hour infomercial we were forced to watch? Plus: OpenAI just launched a new app that lets you deepfake your friends. Is this the future of content or a disaster waiting to happen?And: DoorDash is getting into the creator game with its own short-form video feed for food reviews.Finally: YouTube is coming to a flight near you! (again)Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:21 Dancing with the Stars' TikTok Night10:27 The White House Moves on TikTok Acquisition14:08 Is Larry Ellison the Next Media Mogul?16:25 OpenAI's New Deepfake Video App20:53 DoorDash Wants to Own Food Reviews22:53 Uploads: VidSummit Preview25:05 Uploads: YouTube is Coming to Delta Flights26:28 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all launching their own "creator storefronts," giving creators a direct way to curate and sell products. Is this the next evolution of affiliate marketing or just a passing trend? Finally: a discourse on the staggering growth of NFL viewership and how the league is dominating not just TV screens, but second screens too. We discuss why more fans than ever are shopping, betting, and scrolling while watching the game.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Introduction00:27 How TikTok Made Dancing With the Stars Cool Again05:29 The Charli D'Amelio Effect09:22 Why the DWTS and TikTok Partnership is So Organic14:15 The Inevitable TikTok Sale16:14 Will the World Adopt a US-Only TikTok?22:18 Creator Storefronts Come to Sephora & Condé Nast25:57 Is the Creator Storefront Trend Here to Stay?31:00 UPLOAD/DOWNLOAD: NFL Viewership is Dominating33:25 The Rise of the Second Screen Fan36:56 UPLOAD/DOWNLOAD: The Summer I Turned Pretty38:48 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an expected crowd of a few thousand turned into an unprecedented 87,000 fans, shutting down one of America's largest malls.Also: we go in depth on YouTube's "Made On" event. We cover the major updates, including dynamic ad insertion. We dig into how this could turn every creator's back catalog into a gold mine by allowing sponsored segments to be swapped out over time. But is the 2026 launch date realistic? We share some behind-the-scenes intel that might surprise you.00:00 Intro00:22 The Return to Linear TV05:57 The Story Behind YouTube's "Made On" Event10:54 YouTube's BIG Announcements13:32 The Future of YouTube Ads: Dynamic Ad Insertion18:27 The Big Question: Is YouTube's New Ad Tech Real?24:01 Interview: Jordan Matter on Launching a Viral Brand27:38 Why Jordan & Salish Matter Created a Skincare Line29:36 How to Build a Product With Your Audience33:28 Inside Their "Sephora or Bust" Strategy37:12 When 87,000 Fans Shut Down a Mall41:34 Aftermath and What's Next for Sincerely Yours45:44 Upload: The Power of Fan Culture & The Summer I Turned Pretty50:55 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability.
Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators like IShowSpeed and Deestroying taking over the commentary. Did YouTube fumble the ball or score a touchdown with a new generation of fans?
We also cover a brief recap of Press Publish NYC, Steven Bartlett's podcasting secrets, Salish Matter's skincare launch to 87k fans in a mall in New Jersey, and the acquisition of Vimeo.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
00:00 Intro00:28 Recap: Inside the YouTube Creator Collective & Publish Press Event03:57 Steven Bartlett's Secrets to a Great Podcast06:05 YouTube's Record-Breaking (and Controversial) NFL Game12:13 The Perfect Example of Creator x NFL Content13:58 LEAKED: MrBeast Wants to Start a Mobile Network18:31 This Creator Broke MrBeast's Mall Appearance Record22:13 Why Vimeo Was Just Acquired24:10 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh dive into a wild week that saw Roblox shatter concurrent user records thanks to a viral developer beef over a game called "Italian Brainrot." The duo unpacks how this grassroots event, which supported MrBeast and Mark Rober's Team Water initiative, amassed 47 million simultaneous players...and what it means for youth culture and platform safety. Next: YouTube's new Hype feature, a discovery tool designed to spotlight channels with under 500,000 subscribers. They discuss the mechanics, its potential impact on discoverability, and the future possibility of viewers being able to purchase Hype for their favorite creators. Finally: YouTube's creator-heavy partnership with the NFL. They cover the exclusive kickoff game stream and the use of the Watch With feature, which will allow top creators like iShowSpeed to officially co-stream the game, signaling a massive shift in live sports distribution.Also: Spotify slides into the DMs with a new messaging feature, and YouTube is caught automatically enhancing Shorts with AI, much to the dismay of creators.00:00 Intro: Lauren's First Book Club02:55 How Italian Brainrot Led to a Roblox Record07:22 The Dangers of Massive Youth Platforms08:50 YouTube's Hype Feature for Small Creators Arrives in the U.S.12:10 How The Hype Button Actually Works15:01 Should Viewers Be Able to Buy Hype?18:48 YouTube's Game-Changing NFL Partnership20:06 Creators Like iShowSpeed Will Officially Co-Stream NFL Games22:52 The Power Shift from Experts to Creators25:48 Upload: Spotify is Adding DMs29:20 Download: YouTube is Using AI to Enhance Shorts Without Asking31:48 A Parent's Reaction to the Roblox Story32:50 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is Hollywood's most prestigious night coming to YouTube? This week, we break down the news that YouTube has inquired about the broadcast rights for The Oscars and what it means for the future of entertainment. As the lines continue to blur, Mark Rober and Jimmy Kimmel are teaming up for a new show on Netflix, and Fox's Tubi is bringing on creators like MrBeast.Then, we dive into the serious lawsuit facing Roblox, as the state of Louisiana sues the platform over child safety concerns, leading to fears of a potential "ad-pocalypse."Finally, we have an app recommendation from Hank Green that's taking over the App Store by helping you put your phone down.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:28 Inside UCLA's Exclusive AI & Creativity Summit01:08 The Big Debate: How Should AI Pay Creators?02:57 Does New Tech Actually Destroy Industries?06:12 What is "Vibe Coding"?09:36 The Oscars on YouTube?10:53 By the Numbers: The Shocking Decline of Oscar Viewership14:33 Why YouTube Wants to Be More Like Hollywood17:40 "Every Door Was Slammed in Our Face" - How Much Has Changed20:18 Mark Rober's New Show on Netflix21:48 Tubi is Making a BIG Push for Creators23:43 Roblox Sued by Louisiana Over Child Safety29:08 The YouTuber Who Ran Predator Stings on Roblox (And Got Banned)32:39 Upload: Hank Green's #1 App "Focus Friend"36:05 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with Pixability, a data and media solutions company. Britton explains how Famous Birthdays' platform-agnostic data on rising creators can lead to more effective advertising campaigns, citing a 58% increase in engagement and a 31% rise in conversions for campaigns using their velocity data. We also break down a new television audience measurement system from Barb that will put YouTube viewership on a level playing field with traditional TV ratings, potentially unlocking larger advertising budgets for the creator economy. Finally: Jonathan Katz-Moses, a YouTube creator and entrepreneur in the woodworking space, joins the show to discuss the $2 million investment he received from Slow Ventures. He shares his journey of building a multi-million dollar business, the importance of maintaining operational control, and his plans to use the capital for live events and product development.00:00 - Are the Hosts Swifties?00:43 - Taylor Swift's First-Ever Podcast Appearance01:54 - The Hosts' Take on Taylor and Travis's Relationship03:31 - Details on Taylor's New Album: "The Life of a Showgirl"04:44 - The "Taylor Swift Effect" on the New Heights Podcast06:19 - Why Were There No Ads on the Taylor Swift Episode?08:18 - Introducing Evan Britton, Founder of Famous Birthdays09:18 - How Famous Birthdays' Data Identifies Rising Stars11:19 - Famous Birthdays' Partnership with Pixability13:28 - The Impressive Results of the Pixability Partnership16:18 - Nielsen vs. YouTube: The Problem with TV Ratings18:44 - What "Total Viewers" Actually Means21:36 - Barb's Plan to Standardize TV and YouTube Measurement23:25 - Why Jonathan Katz-Moses Partnered with Slow Ventures24:55 - The Importance of Maintaining Operational Control26:50 - How Jonathan Plans to Use the $2 Million Investment27:22 - Why Not Every Creator Is an Entrepreneur29:37 - Helping Other Creators Build Their Businesses31:40 - A Look at the Numbers Behind the Slow Ventures Deal34:24 - Breaking Down the Revenue Streams37:13 - Why Jonathan Katz-Moses Avoids Brand Deals40:19 - Life After the Investment: Getting Off the Hamster Wheel44:17 - Cocomelon Announces Live-Action Spinoff45:56 - OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today we are joined by creator, entrepreneur, and investor Caspar Lee for an in-depth interview. Caspar shares his unique perspective on transitioning from a top YouTube creator to a business leader, discussing the current phase of the creator economy and how brands can succeed by learning to "think like a creator." He also dives into the significant growth of influencer marketing budgets and the investment thesis behind his venture capital firm, Creator Ventures. In addition: a deep dive into Instagram's new "Repost" feature, designed to boost discovery, and the new opt-in location map aimed at competing with Snap. And, YouTube's "Netflix Makeover": A look at the new "Shows" feature that gives select channels a more premium, streaming-service-style interface. Plus, MrBeast & Mark Rober's Team Water: The duo's latest philanthropic initiative aiming to raise $40 million for clean water access worldwide. And finally, Katie Feeney Joins ESPN: How the TikTok star leveraged her social media presence to land a correspondent role at the sports network. 00:00 Intro00:57 Recap: Creator Economy Live East 03:54 Are All Conferences "Creator Conferences" Now? 05:10 From "Entrepreneurial Tourism" to a Stable Market 07:35 Instagram's New "Repost" Feature to Boost Discovery 09:27 Instagram Adds Snapchat-Style Location Map 11:11 The Power of "Friction" in App Design 14:22 YouTube Gets a "Netflix Makeover" with Shows 20:10 Introducing Caspar Lee 21:48 Interview: Caspar Lee23:14 What Phase of the Creator Economy Are We In? 26:21 How Brands Can "Think Like a Creator" 28:19 The Superpower of Being a Creator-Turned-Founder 30:36 The Massive Growth in Campaign Budgets 32:17 Can the Industry Handle Billions in New Ad Dollars? 34:01 The Thesis Behind Creator Ventures 38:36 Uploads & Downloads38:51 Upload: MrBeast & Mark Rober Launch Team Water 41:06 Upload: ESPN Hires TikToker Katie Feeney 42:46 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
YouTube, Meta, and TikTok are suddenly rolling out a slate of new teen safety features. Is this a genuine effort to protect young users, or a reaction to massive regulatory pressure and potential fines? (That's not stopping YouTube from reversing a controversial policy on profanity, trusting its AI to keep advertisers happy.)
And: MrBeast expands his empire, launching an animated series to create a modern-day cartoon-for-toys franchise reminiscent of 80s classics like He-Man and G.I. Joe.
Finally: the PR masterclass from Astronomer, who hired Gwyneth Paltrow for a crisis-response ad after its CEO went viral for all the wrong reasons. And we break down the shocking collapse of VTuber agency VShojo, which shut its doors after failing to pay top talents like Ironmouse.
00:00 Introduction
03:16 Platforms Enhance Teen Safety
05:49 YouTube Reverses Profanity Policy
09:01 Zuckerberg's AI Ad Takeover
10:42 Big Tech's Race to Protect Minors
12:27 The Real Reason for Platform Safety Updates
15:14 The Power of Incentives
18:08 MrBeast's Toy Empire Expands
22:02 UPLOAD: The Perfect Crisis Response
25:25 DOWNLOAD: VShojo Shuts Down Amid Scandal
28:41 Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Rachel Stockman, President of Law & Crime , the top trial channel on YouTube, joins today's pod! She shares insights from their extensive coverage of the Diddy trial, highlighting their innovative use of AI to recreate courtroom scenes from real transcripts due to cameras being disallowed. She also explains their "YouTube-first" strategy, especially how focusing on in-depth, long-form content for their engaged audience differentiates them from other media outlets. Finally, she touches on the upcoming Tupac trial coverage and how they decide which cases to follow based on audience interest and their commitment to victims' families, citing the unexpected virality of the Gwyneth Paltrow civil case.But first: YouTube's impressive Q1 ad revenue, nearing $10 billion, and the strategic move to exclusively stream an NFL game in Brazil, aiming for record viewership. Also: the significant sales decline of Prime, the beverage brand by Logan Paul and KSI, and the related case study on the challenges of building sustainable creator brands beyond initial virality.00:00 Welcome to Creator Upload 00:24 AI's Impact on Future Parenting 01:19 The Hunt for Undiscovered Music & Content 02:48 The Double-Edged Sword of Content Access 03:14 AI Integration in Platforms (Roblox & YouTube Shorts) 05:13 YouTube's Q1 Ad Revenue Soars 07:12 The Decline of Prime & Sustainable Creator Brands 11:01 Marketing Beyond Virality 13:41 "Nothing Kills Bad Brands Faster Than Great Marketing" 14:50 Creator Passion and Brand Building 15:39 Law& Crime Diddy Trial Coverage & AI 19:06 The "YouTube-First" Strategy 20:59 Law & Crime In-Depth Content Approach 22:24 Upcoming Trials and Content Strategy 24:14 The Gwyneth Paltrow Case: Unexpected Virality 25:58 Wrap Up & FarewellCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand