Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
Dr. Destini Copp
257 episodes
9 hours ago
Send us a text Ever feel like your business should be working, but something still feels off? If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction. What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after...
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Send us a text Ever feel like your business should be working, but something still feels off? If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction. What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after...
Send us a text Ever feel like your business should be working, but something still feels off? If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction. What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after...
Send us a text What do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year? A conversation that’s part strategy session, part therapy, and all real talk. In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figure businesses in 2025. No glossy case studies. No “just manifest it” energy. Just honest reflection on what actually moved the needle and what we’r...
Send us a text Ever looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that. In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO. If you’ve ever felt confused by open rates, click-through rates, or why your email list isn’t converting, this is the clarity you’ve been waiting for. I’m sharing the exact framework I use inside the Newsletter Profit Club to help you s...
Send us a text Planning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — and everything changed. In this episode, I’m taking you behind the scenes of how I use my Creator’s MBA Playbook to plan 90-day growth cycles that actually move the needle. I break down each step of my planning process, from identifying bottlen...
Send us a text If your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it. Over the past year, HobbyScool has grown faster than I expected. We've brought in tens of thousands of subscribers, hosted wildly successful summits, and built an incredibly engaged community. And yet, heading into 2026, I knew something needed to shift.In this behind-the-scenes episode, I'm walking you through how I applied the Creator’s Growth Flywheel to HobbySco...
Send us a text Feeling like your business is almost there, but something's just... off? In this pivotal episode of the Creator’s Growth Flywheel series, I walk you through the exact reason your business might feel stuck, even when you're doing all the right things. You're showing up, creating content, building funnels, and nurturing your audience. So why isn’t it all clicking? The answer lies in your growth flywheel. When one stage is weak or disconnected, the whole system slows down. I’ll he...
Send us a text When Word of Mouth Isn’t Enough: Activating the Advocacy Stage If you’ve ever wondered why your offers aren’t spreading, even when people love them, it might be because you haven’t fully activated the advocacy stage in your business. This is the final, often-missing piece that shifts growth from effortful to exponential. In this episode, I walk you through what the advocacy stage actually is (hint: it’s not just testimonials and luck), and why it’s a critical part of the Creato...
Send us a text If your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 for digital product businesses. Funnels are not working the way they used to, consistency alone is no longer enough, and in an AI saturated market, trust matters more than ever. In this episode, I am diving into one of the most critic...
Send us a text Are you consistently creating content but still feeling like your business is stuck in neutral? We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results. If you’ve ever felt like your content is being sent into the void, this episode is for you. I’m breaking down why consistency alone isn’t cuttin...
Send us a text Feeling like your funnel used to work but now it's just...stalls? In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels stop converting. You’ve probably said it yourself: “My funnel used to work, but now it’s like no one’s buying.” I’m here to tell you it’s not your funnel. It’s your system. We’re continuing our Creator’s Growth Flywheel series by diving dee...
Send us a text Is it just me, or does online business feel heavier lately? I’ve heard it from so many digital entrepreneurs and I’ve felt it too. Growth feels harder. Funnels aren’t converting like they used to. Collaborations don’t bring the same momentum. Traffic and engagement are down across the board. And guess what? It’s not your fault. The rules of the game have changed, and this episode is where we start rewriting the playbook. In this kickoff to a special series, I’m breaking down ex...
Send us a text When your business feels off, it’s not time to panic, it’s time to pivot. Lately, I’ve been getting the same question over and over: “Destini, I think I need to pivot… but I don’t even know where to start.” And I get it. 2025 has brought big shifts. What used to work just doesn’t anymore. Whether it’s AI, changing platforms, or just personal growth, things feel different. In this episode, I’m walking you through the exact process I’d follow if I were pivoting in 2026. I’ll show...
Send us a text Ever feel like you’re doing everything right, you’ve built the offers, you’re showing up, you’ve taken the courses, but your results still feel unpredictable? This week on The Creator’s MBA Podcast, I’m walking you through the five systems that turn random results into predictable, compounding growth. These aren’t new strategies or shiny tools. They’re the essential building blocks behind every profitable creator business: Attract → consistent visibilityEngage → mean...
Send us a text What if you could clone yourself to create more content, serve more clients, and have more freedom? In this episode of the Creator’s MBA podcast, I sat down with Brittany Long, the go-to expert on AI cloning for entrepreneurs. Brittany shares how a health scare—and the need for more flexibility—led her to build an AI-powered business that runs without her needing to be glued to her desk. We unpack what “cloning yourself” actually means and how you can leverage different types o...
Send us a text If you’ve ever felt stuck using email marketing tools that limit your creativity (and your subscriber count), Substack might be the freedom you’ve been looking for. In this episode, I sit down with Claire Venus—engagement consultant, audience development mentor, and Substack expert—to explore how Substack is revolutionizing the way creatives and entrepreneurs connect with their audiences. Claire shares her journey of how Substack became a powerful platform for her w...
Send us a text Have you ever wanted to document your journey in real-time, but struggled to find the right platform to do it? Instead of hiding the process in spreadsheets or behind-the-scenes Google docs documents, I chose to build in public and Substack was the perfect home for it. In this episode, I’m taking you behind the scenes of my new experiment: using Substack not only to document my business journey, but also to explore whether it can be a real discovery and visibility engine ...
Send us a text The Unfiltered Journey to $1M: Why I’m Building in Public on Substack Most people wait until they’ve reached the finish line to share their story—but what if you got to watch the whole messy, brilliant, in-progress journey instead? In this episode of the Creator’s MBA podcast, I’m pulling back the curtain on a live experiment I’ve launched: the $1 Million HobbyScool Experiment. My goal? To scale HobbyScool into a million-dollar brand I can eventually sell—and I’m document...
Send us a text Every year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic. In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions. Whether you’ve been caught in the last-minute chaos before or you're just ready to have your best November and December ever, this episode ...
Send us a text The Non-Launch Marketing System That Consistently Sells Your Offer You poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen. In this episode of the Creator’s MBA podcast, I’m walking you through the Non-Launch Marketing System, my proven Growth Flywheel that consistently sells your signature offer without requiring yo...
Send us a text Let’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. But if you're prepping for a big Q4 push, it needs to be. If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox. And that could mean leaving thousands of dollars on the table. In this episode, I’m sharing why now is the perfect time to clean and reengage your list and how to do it without acci...
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
Send us a text Ever feel like your business should be working, but something still feels off? If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction. What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after...
