As a business owner, you make many decisions each day that move your brand forward. These decisions often lead to changes that require reflection. Reflecting on where your brand is now and where it's headed is essential to achieving the impact you desire. In this episode, I'll be covering when to perform a brand assessment for your luxury brand and equipping you with some questions you can use to help you navigate the direction of your brand. Is your brand feeling misaligned? Rese...

The businesses that withstand the test of time all have something similar: brand loyalty. Building brand loyalty takes strategy, intention, and time. If you've been wondering how to create a more loyal customer base who rarely substitutes your products for another brand, this episode is for you. Inside the episode, I'm going over the importance of building brand loyalty for your luxury brand. So you can have a sustainable business no matter what happens in our fluctuating economy. Put on ...

There is power in having a community. If you've wanted to learn more about how to build an online community around your luxury brand. Then you'll love this episode; inside, I review what you need to attract the right audience. Plus, I'll give you tips on how to decide which platform to use and what are some best practices to ensure that your community thrives. Let's Work Together Are you ready to rebrand & elevate your business? Explore The Luxury eCommerce Experience™, a ...

It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying? You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly. Let's get into the details of w...

Are you curious about what it takes to build a strong luxury brand that inspires people to buy more of your products? Join me as I discuss some essential elements you need to have in place to build a more memorable experience. Plus, get real-life examples of brands that built strong brands that still exist today. Be sure to follow and leave a review wherever you are listening. Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About I'm...

Having a clear vision for your luxury brand is essential. It will help you set the roadmap for your business. So that you can scale even further, tune in to learn more! Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About I'm Karen from The May Creative—a luxury brand strategy consultancy for high-end creative service providers. Through this podcast, I guide founders toward strategic clarity, elevated positioning, and the confidence t...

A question that often comes up is, what is a luxury brand? More specifically, what defines a luxury brand? If you have had the same question or want to explore what a luxury brand could be. Then tune in! Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About I'm Karen from The May Creative—a luxury brand strategy consultancy for high-end creative service providers. Through this podcast, I guide founders toward strategic clarity, eleva...