It's widely recognised that a strong commercial strategy is a key component of any cultural organisation. What's less clear is what makes a commercial strategy strong! What should it contain? Who needs to be involved? When should it be revised / rewritten? Join us on the fourth Cultural Enterprises Podcast to hear answers to all of the above, and more, courtesy of Kari Coghill, Director of Enterprise & Communication at Royal Botanic Garden Edinburgh, Phil Smith, Commercial Director at ss Great Britain, Michelle Lockhart, Commercial Director at Science Museum Group and Karen O'Connor, Director of Commercial Enterprises at National Museums Liverpool.