In this episode of Culture and Code, hosts Rei Inamoto and Tara Tan dissect the recent advertising campaigns from AI giants OpenAI and Anthropic, exploring what these vastly different approaches reveal about tech marketing, brand personality, and the humanization of AI. From OpenAI's intimate, film-shot vignettes to Anthropic's philosophical anthem, they examine how Silicon Valley is attempting to solve its image problem and why tech brands have lost their playful edge.
The Tale of Two AI Campaigns
The Power of Hype in Tech Markets
The Lost Era of Tech Brand Personality
Rei Inamoto: Creative entrepreneur and founding partner of I&CO, a global innovation firm with offices in New York, Tokyo, and Singapore.
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Newsletter "The Intersection"
Tara Tan: Managing partner of Strange Ventures, an early-stage firm investing in the future of computing.
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Culture and Code is a podcast about the biggest shifts in tech, business, and culture—before they go mainstream. New episodes on every Tuesday.