Join Nancy Ridge, Founder of Ridge Innovative, and Robert Horsley for an insightful conversation on redefining identity in the digital age. Robert Horsley is the Chief Operating Officer and Chief Product Officer of Fragomen WorkRight™, where he leads the design and delivery of technology that transforms workforce compliance into a measurable advantage. With over two decades at Fragomen driving innovation across mobility, operations, and technology, Robert builds systems that combine legal integrity with usability at scale. He directs WorkRight’s product vision, developing tools that help global organizations stay audit-ready while simplifying how HR teams manage compliance in real time. Index • 01:11– Robert Horsely’s Background • 06:06 – Authenticity in the Age of Digital Illusions • 13:05 – Open Culture: The Engine of Next-Wave Innovation • 19:37 – Beyond Job Titles: Values as the New Stability • 23:58 – Trust in the Age of Deepfakes: Verifying the Digital Self • 32:14 – Leading With Purpose: The Core of Trust-Driven Innovation • 36:45 – The Innovation Robert would most like to see gain adoption Links – • Fragomen WorkRight™ – https://www.fragomen.com/ • Robert Horsley LinkedIn – https://www.linkedin.com/in/robertjhorsley/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E35”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

Join Nancy Ridge, Founder of Ridge Innovative, and Samrah Khan for an insightful conversation on AI shaping top trends in partnering. As the Head of SI Partnerships at Google Cloud, Samrah Khan stands at the forefront of revolutionizing cloud technology. Her profound expertise spans across Cloud Data and Analytics and AI. She has held several critical roles in engineering, product management and partner sales that contributed to company growth and previously led to IPOs. Renowned for her in-depth understanding of technology and merging that with business flows. Her extensive knowledge in multiple business and industry-specific arenas further enhances her ability to drive innovation and strategic partnerships for Google. Samrah is actively engaged in philanthropy projects, while mentoring and advising startups. She is a board member of Women of MENA in Tech and spends a lot of time on advancing the careers of women in Tech. Academically, Samrah has a Bachelors in Computer Science and Mathematics and currently resides in Bay Area, CA. Index • 00:52 – Samrah Khan’s Background • 05:50 – TAM for AI and why is it extraordinary • 11:10 – Navigating Complexity Through AI Integration • 18:36 – How AI Elevates Co-Selling Strategies • 24:18 – Rethinking Partner Fit in an AI-Driven World • 29:27 – How Google Enables the Next Wave of Partner Ecosystems • 34:03 – The Innovation Samrah would most like to see gain adoption Links – • Google Cloud – https://cloud.google.com/ • Samrah Khan LinkedIn – https://www.linkedin.com/in/samrahk/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E34”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

Join Nancy Ridge, Founder of Ridge Innovative, and Curtis Brinkerhoff for an insightful conversation on registration to orchestration, rewiring deal flow with AI. Curtis Brinkerhoff, the Chief Revenue Officer at Impartner, boasts a remarkable career spanning over two decades in the technology sector. His journey in the industry has seen him don pivotal roles such as Sales Director, VP, EVP, COO, and CRO, and led companies from $3M to over $100M in annual revenue. Throughout his tenure, he has not only spearheaded sales but has also led dynamic support, customer service, and marketing teams, showcasing his diverse business acumen and innovative problem-solving approach. This experience, combined with his commitment to innovation and excellence, positions Curtis uniquely in serving Impartner's market needs with utmost professionalism. He emphasizes bringing best-in-class solutions to the heart of the partnerships industry. Outside of work, Curtis is deeply passionate about philanthropy and service. He founded 'Giving is Living,' an organization devoted to long-term educational projects that have made impactful changes in countries like Ethiopia, Philippines, Brazil, and more. Index • 00:54 – Curtis Brinkerhoff’s Background • 05:32 – Evolution of traditional deal flow to the multi-party, AI-powered model • 08:22 – Using AI to measure and reward partner impact • 12:35 – The Distributor Renaissance in a Data-Powered Era • 16:31 – How AI Connects CRMs, Partner Tools, and Attribution • 19:52 – Ensuring Accurate Attribution in Complex Partner Journeys • 24:06 – Scaling Integrated, Customer-Centric Deal Flow • 31:20 – The Innovation Curtis would most like to see gain adoption Links – • Impartner - https://impartner.com/ • Curtis Brinkerhoff LinkedIn – https://www.linkedin.com/in/curtis-brinkerhoff/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E33”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

Join Nancy Ridge, Founder of Ridge Innovative, and Max Ferguson for an insightful conversation on reimagining workflows - exploring the intersection of trust, technology, and transformation. Max Ferguson is the Founder and CEO of Lumin, a global SaaS platform serving over 120 million users worldwide. Lumin delivers comprehensive document management solutions through a unified platform, including PDF editing, eSignature workflows, collaboration tools, and AI-powered features. The company serves high-growth startups and SMBs through to Fortune 500 enterprises, providing enterprise-grade security and functionality at every stage. Max’s leadership philosophy centers on building a culture of innovation that challenges industry standards and solves complex business problems at scale. Under his direction, Lumin has demonstrated that world-class technology companies can compete globally while maintaining operational excellence and customer-centric innovation. His experience scaling a SaaS platform to serve millions of users across diverse markets provides unique insights into building sustainable competitive advantages within the software landscape. Index • 01:26 – Max Ferguson’s Background • 03:35 – The Spark Behind Lumin: Tracing the Inflection Point of Innovation • 08:37 – Uncovering Deeper Value in the Unexpected Impact of Lumin • 14:10 – AI’s Deeper Disruption Rethinking Workflows and Systems • 20:38 – Tech for All: How Lumin Is Driving Digital Inclusion • 30:41 – Understanding Digital Trust in a Rapidly Changing Ecosystem • 36:03 – The New Gatekeepers of Digital Trust • 40:01 – The Innovation Max would most like to see gain adoption Links – • Lumin - https://www.luminpdf.com/ • Max Ferguson LinkedIn – https://www.linkedin.com/in/maxkferg/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E32”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

Join Nancy Ridge Founder of Ridge Innovative and Greg Sarafin for a great conversation rethinking GTM, from product push to platform power! Greg is the CEO of Sarafin Advisory, a firm that helps C-Suites and Boards navigate the opportunities and threats presented by the exponential growth of technology and AI. Greg is four decades into a career that has included senior leadership roles at Razorfish, BearingPoint, IBM, and EY. Index • 00:53 – Greg Sarafin’s Background • 01:42 – Unpacking the GTM Fallacy: It's Not Just Marketing or Sales • 04:21 – Selling vs. Enabling: Rethinking the Role of Sales • 17:47 – Moats Are Shifting—Is GTM Your New Defensible Edge? • 23:41 – When You're Not the Platform: Evolving Beyond Traditional Channels • 30:23 – From Founder to Flounder: The GTM Missteps to Skip • 35:14 – The innovation Greg would most like to see gain adoption Links – • Greg Sarafin LinkedIn – https://www.linkedin.com/in/gsarafin/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E31”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

Join Nancy Ridge Founder of Ridge Innovative and Jessica McDowell for a great conversation on the evolving culture of distributor platforms. Jessica is responsible for driving the strategic direction of the high growth technology market segments within TD SYNNEX’s North American Advanced Solutions business unit, managing relationships and key deliverables for more than 120 vendor partners. McDowell and her team work to deliver innovative routes to market that address industry trends, enabling partners to leverage TD SYNNEX' exclusive tools and services, and execute a best-in-class level of customer service that has earned numerous awards and accolades. Her team is also responsible for streamlining operational efficiencies and delivering the highest level of customer care from pre-sales to post-sales delivery. Prior to her current role, McDowell served as Vice President, Business Development within the Advanced Solutions practice from 2019 to 2022. She also held multiple leadership positions within the SYNNEX Corporation prior to its merger with Tech Data in September 2021, including as a Director, Business Development, from 2016-2019. McDowell has over 15 years of channel experience and has been named a CRN Channel Chief 2023-2025, along with earning a place on CRN’s Women of the Channel list in 2022-25. She graduated from the University of Tennessee and is a Greenville, South Carolina, native. Index • 01:33 – Jessica McDowell’s Background • 04:12 – Advancing from Field Rep to SVP: The Career Advantages Gained • 06:11 – Culture, Innovation, and AI: Evolving How Customers Buy and Partners Sell • 12:02 – Simplifying Complexity for a Better Customer Experience • 14:21 – Leading with Purpose: Embracing Servant Leadership in a Bold Era • 17:18 – Women in Tech: Advancing Leadership in a Challenging Landscape • 27:41 – The innovation Jessica would most like to see gain adoption Links – • TD SYNNEX - https://www.tdsynnex.com/ • Jessica McDowell LinkedIn – https://www.linkedin.com/in/jessica-mcdowell/ • TD SYNNEX's annual Direction of Technology report - https://content.tdsynnex.com/dot/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E30”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

Join Nancy Ridge Founder of Ridge Innovative and Simonne Eldridge for a great conversation on alliances beyond go to market. Simonne Eldridge brings over 35 years of experience in the planning, design, construction, operation, and governance of civil and environmental projects. Her career has taken her across the United Kingdom, Africa, the Middle East, Asia, Australia, and New Zealand, where she has held senior roles in professional services firms, construction companies, and client organizations. For the past two decades, Simonne has played a pivotal role at Tonkin + Taylor, serving in a range of governance, executive, and technical positions. Tonkin + Taylor, a firm with a proud 65-year history, was founded after Mr. Tonkin and Mr. Taylor met during the construction of the Auckland Harbour Bridge and decided to go into business together in 1959. Today, Tonkin + Taylor is a leading provider of environmental and engineering professional services, operating across New Zealand, Australia, the Pacific, and beyond. With two businesses in New Zealand and three in Australia, the company is also a proud member of the Inogen Alliance—a global network of around 70 professional services firms committed to delivering world-class environmental solutions. Index • 00:58 – Simonne Eldridge’s Background • 04:17 – Managing a complex world to deliver successful outcomes • 08:36 – Tonkin + Taylor projects, roles, and building an alliance • 15:05 – Differences in alliances & partnerships vs those found in tech or biopharma verticals • 17:34 – Most important metrics • 23:28 – Insights in cross over into other sectors • 28:33 – The innovation Simonne would most like to see gain adoption Links – • Tonkin + Taylor. - https://www.tonkintaylor.co.nz • Simonne Eldridge LinkedIn – https://www.linkedin.com/in/simonne-eldridge-326b164a If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E29”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

Join Nancy Ridge Founder of Ridge Innovative and Dina Moskowitz for a fascinating conversation on data that delivers and partners that perform. Dina Moskowitz is the Founder and CEO of PartnerOptimizer, Inc., the first AI-powered platform purpose-built for data-driven channel partner discovery in B2B tech. Recognized as a Partner Data Futurist, she’s spent her career leading and advising tech companies and partner ecosystem teams. Under her leadership, PartnerOptimizer is setting the standard for how vendors identify, segment, and grow high-performing partner ecosystems—empowering companies of all sizes with intelligence previously out of reach. She was recently named one of Women in Cloud’s Top 100 Women B2B Tech Founders and has earned accolades including Top Women in the Channel, Cloud Girls Trailblazer, and Top 20 Channel Influencer. A La Jolla resident and passionate advocate for women in STEM and SaaS, Dina holds a B.S. in Economics from The Wharton School of Business. Index • 01:10 – Dina Moskowitz’s Background • 04:02 – How PIPE works • 09:45 – Specific ways data and the use of AI can bring results • 14:06 – Innovations seen in platform selling to leverage network effects • 16:45 – How data delivers in ecosystem optimization and how it’s working for enterprises • 25:33 – How the customer at the center of all successful alliances and partnerships serving the customer • 33:24 – The innovation Dina would most like to see gain adoption Links – • PartnerOptimizer, Inc. - https://partneroptimizer.com/ • PartnerOptimizer, Inc. LinkedIn - https://www.linkedin.com/company/partneroptimizersaasmax • Dina Moskowitz LinkedIn – https://www.linkedin.com/in/dinamoskowitz/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E28”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

Join Nancy Ridge Founder of Ridge Innovative and Pradeep Suchdeo for a fascinating conversation on solving complexity in revenue operations! Pradeep Suchdeo is the Co-Founder and Chief Product Officer at SETTL, where Pradeep is building the first partner revenue operations platform to track, manage and reconcile partner-based revenue, commissions and incentives; a platform that bridges the gap between partner operations, revenue operations and finance operations. As An innovator, his approach to strategy and product development is driven by deep domain expertise in revenue operations combined with a pragmatic understanding of business drivers and market dynamics. Previously, Pradeep held leadership roles at Oracle, Zuora and Aria Systems, managing large scale Quote-to-Cash and Lead to Revenue transformations for Fortune 500 organizations driving greater revenue, optimizing operations and improving governance. With an ROI centric mindset, he brings a hands-on problem-solving perspective, helping businesses setup an operational foundation designed to capture market share, enable operational scale and improve cash flow and margins. Index • 01:07 – Pradeep Suchdeo’s Background • 04:05 – Why and how SETTL was formed • 09:40 – How a CFO find clarity in all this complexity • 12:28 – Meaningful attribution data to support strategies • 19:28 – Opportunity for innovation in existing systems for compliance • 22:27 – How AI is disrupting pricing models • 34:26 – The innovation Alyssa would most like to see gain adoption Links – • SETTL - https://settl.pro • SETTL LinkedIn - https://www.linkedin.com/company/settl-io • Pradeep Suchdeo LinkedIn - https://www.linkedin.com/in/pradeepsuchdeo If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E27”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 19 February 2025

Join Nancy Ridge Founder of Ridge Innovative and Alyssa Ozer for a fascinating conversation about partners from a GSI perspective! Alyssa Ozer is a Global Alliance Driver at PwC, where she leads strategic alliances and fosters cross-functional collaboration to drive business growth. With a strong background in alliance management and business development, Alyssa has held key roles across several organizations. Before joining PwC, she served as Chief of Staff to the CEO of a hypergrowth healthcare startup, held various roles in the global alliance and business development organization at EY and led the expansion of her family's insurance business from Florida into Georgia. Her earlier experience includes roles in project management and business development in IT, hospitality and education organizations. Alyssa’s expertise in strategic partnerships, team collaboration, and results delivery has made her a trusted leader in driving success within an alliance organization. Her passion for bringing people together to accomplish a common goal, whether in her professional life or her community, is what drives Alyssa. As a mom to two girls, Alyssa is dedicated to demonstrating that empowering others, especially encouraging women to support each other, is one of the most important things a leader can do. Index • 01:06 – Alyssa Ozer’s Background • 06:47 – Evolving role of alliances and partners • 10:26 – Joint Value Proposition and ways it has impacted strategic initiatives • 16:24 – Progress on partner program and ecosystem metrics • 24:20 – Partner programs in 2025 • 31:50 – Opportunity for progress on women in tech • 40:04 – The innovation Alyssa would most like to see gain adoption Links – • PwC: https://www.pwc.com • Female Panel @ Guidewire Connections sponsored & moderated by PwC: https://youtu.be/do9XztWTbKk?si=1Cw5GzakdQNz0bdX • The Grocery Spot: https://thegroceryspot.org/ • Alyssa Ozer’s Grandmother, Annette Willis: https://www.miamiherald.com/news/local/community/miami-dade/community-voices/article293776729.html • Alyssa Ozer’s LinkedIn: https://www.linkedin.com/in/alyssawillisozer If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E26”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 21 January 2025

Join Nancy Ridge Founder of Ridge Innovative and Mary Wells for a fascinating conversation on shaping culture that drives success! Chief Marketing Officer Mary Wells has 25 years of global marketing leadership experience in the software industry. Prior to Cloudera, she served as CMO of enterprise IT management software provider ASG Technologies from 2017 until its 2021 sale to Rocket Software. Prior to that she held marketing leadership roles at HPE, Axeda, Kalido, BEA Systems, BroadVision, and Sybase. Mary has extensive experience in strategic marketing initiatives as well as sales alignment, operations, and enablement. She holds a bachelor of science degree in marketing and organizational behavior from Boston College and has attended numerous executive leadership programs. Mary also serves on the board of many organizations associated with animal advocacy, elderly advocacy, and mentoring. She is a frequent guest speaker. Index • 01:29 – Mary Wells Background • 03:57 – Finding yourself in the burgeoning software industry • 15:06 – Lessons in leadership essential for driving collaboration across diverse stakeholder groups • 22:24 – Mary’s perspective putting value on employee experience and generating revenue • 25:00 – Attuning to customer needs while leveraging an ecosystem of employees and partners • 33:52 – The innovation Mary would most like to see gain adoption Links – Cloudera: https://cloudera.com Women Leaders in Technology (WLIT): https://www.cloudera.com/about/women-leaders-in-technology.html WLIT community on LinkedIn: https://www.linkedin.com/groups/13104138 Mary Wells’ LinkedIn: https://www.linkedin.com/in/maryhwells If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E25”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 17 December 2024

Join Nancy Ridge Founder of Ridge Innovative and Sangeet Paul Choudary for a fascinating conversation on the role of re-bundling in ecosystem innovation. Sangeet Paul Choudary is the best-selling author of Platform Revolution and Platform Scale and has advised CXOs at more than 40 of the Fortune 500 firms on platform strategy. Sangeet has been selected as a Young Global Leader by the World Economic Forum and his work on platforms has been selected by Harvard Business Review as one of the top 10 ideas in strategy, alongside Michael Porter, Clayton Christensen and others. He has been featured on four occasions in the HBR Top 10 Must Reads compilations. Sangeet is appointed to the advisory boards of ING, Standard Bank, GPA Brazil, and others and has formerly served as a member of the WEF's Global Future Council, the co-chair of the MIT Platform Strategy Summit, and a member of the ministerial advisory committee at the Ministry of Housing and Urban Affairs, Govt of India. He has also served as an innovation evangelist for brands like Microsoft, AT&T, SAP, and Oracle. He is a frequent keynote speaker at leading global forums including the G20 Summit, the World50 Summit, and the World Economic Forum. Index • 01:15 – Sangeet Paul Choudary Background • 03:25 – Overview and economics behind unbundling and re-bundling • 11:47 – How does the move to specialization and partnering expand and enable the opportunity and what part do technologies like AL and ML play? • 16:53 – Fast Future Blur • 21:37 – What parts do standards and platforms play in growth and governance of these new models? • 27:52 – Skills needed to successfully expand beyond traditional pipeline models • 35:06 – What innovation would you like most like to see gain adoption? Links – Platform Thinking Labs: https://platformthinkinglabs.com Ecosystem Strategy Mapping Report: https://platforms.substack.com/p/ecosystem-strategy-mapping-report Ecosystem Innovation Playbook: https://platformthinkinglabs.com/ecosystem-innovation-playbook/ Twitter: https://x.com/sanguit LinkedIn: https://www.linkedin.com/in/sangeetpaul If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E24”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 6 November 2024

Join Nancy Ridge Founder of Ridge Innovative and Jessica Groopman for a fascinating conversation on regenerative innovation for ecosystem health! Jessica Groopman is the founder of The Regenerative Technology Project, a platform to encourage and accelerate the Tech industry’s shift towards supporting societal and ecological health. A technology industry analyst, author, and speaker, she studies the intersection of emerging technologies and regeneration, and advises forward-thinking leaders globally on disruptive “horizon 3” innovations. She has published over 50 reports on a wide range of emerging tech applications and implications across culture, business, economics, and environment. Jessica was also included in Onalytica’s list of the 100 Most Influential Thought Leaders on the Internet of Things and Top Women in AI Ethics, and recently co-authored a book about converging trends called The Fast Future Blur. Prior, she founded research firm, Kaleido Insights, and was formerly principal analyst at Tractica, Harbor Research, and Altimeter Group, later serving as Digital Strategy & Innovation Director, now Senior Innovation Advisor with impact consultancy, Intentional Futures. Jessica is also a distinguished fellow at RegenIntel, ambassador at Capital Institute, faculty at Fast Future Fundamentals, part of the Nexxworks’ collective of futurists, and serves on CapGemini’s Net Positive Advisory Board. Trained in anthropology, Jessica loves helping leaders think differently about the future. Learn more about Jessica on her LinkedIn, connect on Twitter or at these upcoming events, and find all past research at jessgroopman.com. Learn more about her latest projects at regentech.co and The Future Blur. Links – Website: www.jessgroopman.com Website: regentech.co Twitter: @jessgroopman LinkedIn: https://www.linkedin.com/in/jessicagroopman/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E23”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 7 October 2024

Join Nancy Ridge Founder of Ridge Innovative and Claire Smith, LEGACY Scholarship Recipient of Aspire2STEAM, for a fascinating conversation on “Things of Tomorrow” and the next generation of women in tech! Claire Smith, is a post-graduate student at the University of Maryland Global Campus, majoring in Learning Design and Technology, who envisions a digital future that is more diversified, inclusive, and accessible. The aspiring innovator was breaking boundaries as far back as 2015, when Claire participated in Girls Who Code DC. There, she learned six different programming languages: C++, CSS, HTML, Java, JavaScript, and Python. Her prowess awarded her recognition on that year’s TenXList, which celebrates women commencing their technology careers. That same year, Claire joined Digital Harbor Foundation (DHF), an organization seeking to expand technological literacy. She thereafter developed her first educational tool, “NatureCoders,” instructional insect toys made to teach children C++ through an interactive story that takes them beyond their desks and into nature. The project ended up winning the Baltimore Hackathon. A huge problem plaguing STEM is a lack of mentorship. Claire’s contributions to STEM conferred her the National Center for Women & Information Technology (NCWIT) award and several grants, which she used to mentor her own students. Via her own co-op, she taught coding to homeschoolers, a demographic disadvantaged in technological education. Additionally, via NCWIT’s AspireIT program, Claire led two classes for young girls: one for 3D printing and one for wearable electronics. Currently, Claire specializes in front-end development, digital fabrication, user experiences and interfaces, and web design. She holds a Bachelor’s in General Studies with a minor in Web and Digital Design, and has also been a John Hopkins Mellon Scholar and a Changemakers Fellowship award recipient. She also knows American Sign Language. Index: 01:22 – Introduction of Claire Smith and her Background 05:26 – Computer Science and related fields underrepresentation among women 12:22 – Claire’s motivation and vision for the future 15:48 – Experience while younger 31:25 – Mentorship 35:50 – Use of grants and confidence Helpful Links – Aspire2STEAM - https://aspire2steam.org If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E22”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 19 September 2024

Join Nancy Ridge Founder of Ridge Innovative and the remarkable Will Yafi, Founder & CEO of TIDWIT, for a fascinating conversation on innovating ecosystems with AI. Will Yafi is the Founder & CEO of TIDWIT, bringing more than 30 years of experience in knowledge management, alliances, and ecosystems. Will founded TIDWIT with the strong belief that healthy partnerships are the core of any ecosystem. TIDWIT’s award winning ecosystem platform was conceived to co-enable enterprises at unprecedented scale. TIDWIT’s customers now span the globe, among whom are organizations such as Microsoft, Amazon, IBM, PWC, Accenture, Verizon, and Adobe. Will’s work has taken him to five continents launching enablement and learning initiatives and certification programs. Recently Will launched the TIDWIT Foundation to learn from and help natural ecosystems thrive. Will holds a Master’s in Public Administration & Development from Harvard and an MBA from George Mason University. In his free time, Will writes and travels. Index: 01:01 – Introduction of Will 04:40 – Why organizations like Adobe, AWS, and PWC are expanding commitment to the TIDWIT platform? 10:12 – How is TIDWIT solving for the complex and time-consuming content that partners need? 15:15 – How is AI changing content & enablement, and the opportunities across verticals and partner segments? 20:02 – How the ecosystem model powered by AI will transform project management? 31:22 – Visibility and metrics; TIDWIT leveraging its own ecosystem 37:13 – What innovation would you most like to see gain adoption? Helpful Links – • TIDWIT - http://tidwit.com • TIDWIT AI - https://www.tidwit.com/blog/how-ecosystems-can-solve-critical-enterprise-ai-problems If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E21”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 9 April 2024

Join Nancy Ridge Founder of Ridge Innovative and Bernhard Friedrichs, Founder of PartnerXperience (PXP) for a fascinating conversation about innovating capital efficiency with partners. Nancy is honored to introduce Bernhard Friedrichs who is a seasoned partnerships strategy & operations expert and the founder of PartnerXperience (PXP). With about 20 years of global business development experience in Europe, the US, and Asia, he specializes in helping SaaS companies achieve capital-efficient growth through partnerships. Bernhard also provides strategic guidance for US firms entering the European market. Additionally, he shares his insights through mentoring startups and contributing to developing and promoting ISO 44001 at the Institute for Collaborative Working (ICW). Index: 00:53 – Introduction of Bernhard and Martin 03:25 – The Research 09:05 – Partnering impacts efficiency 20:53 – Extraordinary Outcomes and Pitfalls to watch out for 34:29 – The vision for business growth Helpful Links – • Leading the Way to Capital-Efficient Growth (CEG) - https://partnerxperience.com/wp-content/uploads/2023/12/Leading-the-Way-to-Capital-Efficient-Growth-by-PXP.pdf?utm_campaign=pri&utm_source=podcast • Bernhard Friedrichs LinkedIn - https://www.linkedin.com/in/bfriedrichs • Martin Scholz LinkedIn - https://www.linkedin.com/in/martinscholz1975 • PartnerXperience LinkedIn - https://www.linkedin.com/company/partnerxperience • PartnerXperience Website - https://partnerxperience.com If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E20”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 12 December 2023

Join Nancy Ridge Founder of Ridge Innovative and Feyzi Fatehi, CEO of Corent Tech for an in-depth conversation about “Democratizing SaaS”, the title of his new book, and how the technology allows everyone to “SaaS-ify” software. Nancy is honored to introduce Feyzi Fatehi, CEO of Corent Tech, a digital transformation technology leader named among the Top 10 Most Disruptive Private Companies. A technology visionary, inventor, innovator, and entrepreneur, Fatehi was the recipient of the 2019 CODiE Lifetime Achievement Award, an award previously bestowed on Steve Jobs, Steve Wozniak, and Bill Gates, for his significant long-term contributions to the software industry as well as for his industry leadership, mentorship, and philanthropy. A Silicon Valley veteran, Fatehi studied at Cambridge, Princeton, UT Austin, and UCLA and has given talks at Harvard, Wharton, Stanford, CalTech, Carnegie Mellon, as well as the commencement speech at UC Irvine in 2022. He was featured in Forbes as a disruptor in the software industry and ForbesBooks published his book titled “Democratizing SaaS” on how Corent’s breakthrough technology that was named Best 2022 Platform as a Service, is poised to transform the software industry into as service industry and create tens of thousands of new high paying jobs in the process – which inspired me to title this segment “Innovating SaaS for Everyone” Index: 00:50 – Introduction of Feyzi Fatehi and his background 03:45 – The difference between software & SaaS and the 3 mis-conceptions about SaaS 09:15 – Gaining high adoption rates for software 14:30 – Improving internal and external CX at scale with better software management 19:30 – Enterprise outsourcing of “as a Service” 22:12 – Enabling micro-financing through SaaS 26:08– The vision for business growth Helpful Links – If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E19”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 31 August 2023

Join Nancy Ridge Founder of Ridge Innovative and Bob Moore, Co-founder and CEO of Crossbeam, for a fascinating conversation around Innovation through Ecosystem Led Growth Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Moore previously co-founded the cloud data pipeline company Stitch (Acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Prior to RJMetrics, Moore worked on the Investment Team of Insight Partners, a leading software-focused venture capital and private equity firm based in New York. He is a graduate of Princeton University's School of Engineering and Applied Science. Bob is a proud Philadelphian, where he serves as a Trustee of The Franklin Institute, one of the oldest and premier centers of science education and development in the country. He has also previously served as the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Technologies (PACT). As a writer and speaker, Bob has been featured by The New York Times, Forbes, TechCrunch, VentureBeat, Web Summit, TEDxPhilly, Business of Software, and many more. He guest lectures regularly at Princeton University and The Wharton School. Outside of work, Bob is an improv comedy performer, where he has performed over 100 shows as a member of the Philadelphia-based improv team Big Baby. Index: – Introduction of Bob Moore and his Background – ELG…new technology that pulls it all together – Moore’s Innovator Story – AI/ChatBGT disruptions and magnified goodness – Attributing the paradox and how we solve it – Trends and looking ahead to 2024 – What innovation would you most like to see gain adoption? Helpful Links – Crossbeam Resources - https://www.crossbeam.com/resources/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E18”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 20 July 2023

Join Nancy Ridge Founder of Ridge Innovative and Kathryn Rose, Innovator and founding CEO of getWise and channelWise, for a fascinating conversation around Innovating Channel Engagement Models. Nancy is honored to introduce Kathryn Rose. Kathryn is an innovator, and the founding CEO of award-winning global expert marketplaces (getWise, channelWise) that provide business owners and professionals in targeted markets, access to thousands of vetted executives, coaches/mentors, education, and resources that accelerate business or career growth. She is a former Wall Street executive sales leader and an author of 9 books. She has been featured in Forbes, Inc. Magazine, CBS Marketwatch, Fox News and more. She was recently named Worth Magazine Top 100 Entrepreneurs, Forbes Top 1000 innovators and a member of the prestigious Nasdaq Milestone Makers program. Kathryn is a highly sought after speaker at leading global industry events--Google, IBM, Dell Technologies, Women in Tech Summit and the Grace Hopper Celebration. Kathryn has received accolades for her vision, commitment, and leadership including the CompTIA Advancing Women in Technology Mentor of the Year Spotlight award and more. Index: 01:10 – Introduction of Kathryn Rose and her Background 03:07 – An Innovation delivering great business outcomes 06:35 – Inspiration behind channelWise Coaching Café 26:05 – Why coaching and consulting is so hot right now 31:13 – Measuring success 39:06– What innovation would you most like to see gain adoption? Helpful Links – channelWise Coaching Café - https://www.channelwise.com/coaching-cafe If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E17”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 23 May 2023

Join Nancy Ridge Founder of Ridge Innovative and Jeanette DePatie, Writer, Producer, and professional “Techsplainer”, for a fascinating conversation around The Integration of Integration. Nancy is honored to introduce Jeanette DePatie. Jeanette DePatie has been talking NFTs, DAOs, DeFI and blockchain since 2015 and about technology since forever. DePatie is a seasoned producer of interactive content and has created hundreds of hours of streamed video. She has produced, managed, marketed, and created materials for a wide range of clients including Apple, AT&T, DirectTV, Disney, Fox, HBO, Heuris, Hitachi, HP, Intel, Microsoft, Monsanto, Panasonic, Paramount, Pulitzer Broadcasting, Sony, Southwestern Bell, Spruce, Sundance, Twitter, Universal, and Warner Bros. Frequently contacted by the media, she has appeared on or in The Wall Street Journal, The New York Times, Dr. Drew, The Katie Couric Show, ABC News, CBS Interactive and Huffington Post. Jeanette has also served as a national board member for the Producers Guild of America. Index: 01:00 – Introduction of Jeanette DePatie and her Background 03:24 – Becoming a “Techsplainer” extraordinaire 06:47 – Future of Distribution 14:30 – Blockchain technology in the supply chain 29:40 – Eliminating Bias and Identity Tools 34:25 – What innovation would you most like to see gain adoption? Helpful Link – https://www.linkedin.com/in/techsplainer/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E16”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 15 December 2022