Customer Centricity

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Customer Centricity

ValueGenie

4 episodes

9 months ago

Customer Centricity - surely one of today's most used and abused business terms. Here, ValueGenie's David Pinder and David 'Eddie' Rattray discuss the challenges of achieving Customer Centricity in business and the exciting opportunities now opening up.

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Episodes (4/4)

Customer Centricity

Customer Centricity - What is it? How do we get it? And Why is it desirable?

What is customer centricity? Does anybody know?

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4 years ago

41 minutes

Customer Centricity

Why should we listen to the customer?

Topics discussed include - Why should we listen to customers? How do we interpret what they are really telling us? What are storyarchetypes and how do we use them to develop better customer messaging and communications.

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4 years ago

50 minutes

Customer Centricity

Writing and customer conflict - should your customers suffer for your art?

How should you deal with customer conflict? How can we manage this to create stronger customer communications?

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4 years ago

45 minutes

Customer Centricity

WIIFM - What's in it for me?

Me me me.....Understanding the importance of WIIFM is crucial for creating messaging and campaigns that have real impact with your customers.

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4 years ago

19 minutes