CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
65 episodes
1 week ago
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
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This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
Beyond CRM Silos: How Business Architecture Unifies Customer Strategy, Execution, and Experience (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 10): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
35 minutes
1 week ago
Beyond CRM Silos: How Business Architecture Unifies Customer Strategy, Execution, and Experience (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 10): CX with SG
This episode explores why fragmented CRM systems fail to deliver cohesive customer experiences and how business architecture provides a more durable solution. We discuss how disconnected tools, teams, and metrics create operational blind spots that undermine growth and trust. The conversation highlights how business architecture aligns strategy, processes, and execution across the customer lifecycle. Listeners will learn how shifting from tool-centric thinking to architecture-led design...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
