CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
65 episodes
1 week ago
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
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This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
Building the Future-Ready Digital Marketer (Season 2 Marketing Masterclass, Episode 1): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
21 minutes
4 months ago
Building the Future-Ready Digital Marketer (Season 2 Marketing Masterclass, Episode 1): CX with SG
Imagine the familiar world of marketing suddenly shifting into a dynamic, unpredictable landscape where old maps no longer work. This is today’s reality. Our upcoming podcast explores how marketing has evolved—from interruptive messages to authentic conversations, and from simply selling products to deeply understanding customers. We’ll reveal how brand communication has moved from top-down broadcasts to co-created dialogues with audiences, making authenticity and customer experience more vit...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
