CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
65 episodes
1 week ago
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
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This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
Enterprise Paid Media: Strategy, Optimization, and Future (Season 2 Marketing Masterclass, Episode 5): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
19 minutes
4 months ago
Enterprise Paid Media: Strategy, Optimization, and Future (Season 2 Marketing Masterclass, Episode 5): CX with SG
In today’s fast-paced business world, a few ads or a single campaign aren’t enough. Many enterprises chase short-term results while missing the bigger picture. This episode shows how paid media, when used strategically, shifts from being a cost center to a powerful engine of sustainable growth. Think of your marketing as a flywheel: paid media sparks momentum, amplifies your content, and fuels public conversations that build both visibility and credibility. We’ll explore why brand building an...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
This episode provides a deep look into the architecture and operating model of an agentic CRM environment. We examine how specialized agents—spanning sales assistance, lead generation, content creation, service escalation, and knowledge management—work together as an integrated system. Rather than replacing humans, these agents augment teams by handling coordination, prioritization, and execution at scale. The discussion highlights how explainability, governance, and orchestration ensure trus...
